As a brand influencer, you promote the sales of specific products or special events via social media. Your job is to help build interest or trust in brands. In some cases, you may explain products or demonstrate the use of products while explaining your personal preferences and experience. In most cases, a brand influencer is independent, accepting advertising contracts rather than working for one company exclusively. Influencing is similar to providing celebrity endorsements, with the main difference being the scale and value of your audience. You may upload material on social media sites or attend promotional sales events.