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Brand Development Manager Jobs in Raleigh, NC (NOW HIRING)

Teamwass

Associate Manager, Brand Consulting

Raleigh, NC · On-site

$84K - $109K/yr

Manage timely and regular upkeep of portfolio-wide documents (property and contract overviews ... Professional Development : Take advantage of our learning and development programs, mentorship ...

Xylem

Marketing Communications Manager

Morrisville, NC · On-site

... brand development with highly targeted Account-Based Marketing (ABM) that moves key accounts ... Manage and optimize gas-related content across our website * Lead SEO and emerging Generative ...

Xylem

Marketing Communications Manager

Morrisville, NC · On-site

... brand development with highly targeted Account-Based Marketing (ABM) that moves key accounts ... Manage and optimize gas-related content across our website * Lead SEO and emerging Generative ...

Adecco

RQ16744 - Creative Director

Morrisville, NC · On-site

$90 - $93/hr

Lead the evolution and preservation of brand standards during the transition from agency-driven to internally managed creative operations. Team Leadership & Development * Lead and mentor a growing ...

Clorox

Brand Experience Manager - eCommerce

Durham, NC · Hybrid

$83K - $108K/yr

... Associate Manager. What we look for: * Typically 5+ years of CPG experience with base Brand ... Proficiency in Creative Briefing/Development, Retail Media, Digital Content Optimization, Cross ...

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All JobsBrand Development JobsBrand Development Manager JobsBrand Development Manager Jobs in Raleigh, NC

Brand Development Manager information

See Raleigh, NC salary details

$10.7K

$58.3K

$109.4K

How much do brand development manager jobs pay per year?

As of Aug 12, 2026, the average yearly pay for brand development manager in Raleigh, NC is $58,321.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,300.00 and $72,400.00 per year, depending on experience, location, and employer.

What does a Brand Development Manager do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What does a Brand Development Manager do?

A Brand Development Manager is responsible for building and strengthening a company's brand identity, presence, and perception in the market. They develop and implement strategies to increase brand awareness, manage brand messaging, and ensure consistency across all marketing channels. Their role often involves market research, collaboration with design and marketing teams, and monitoring brand performance to make data-driven decisions. Ultimately, they help position the brand to attract and retain customers, driving business growth.

What are the key skills and qualifications needed to thrive as a Brand Development Manager?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.
More about Brand Development Manager jobs
What are the most commonly searched types of Brand Development jobs in Raleigh, NC? The most popular types of Brand Development jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Brand Development Manager jobs? Cities near Raleigh, NC with the most Brand Development Manager job openings:
Brand Development Manager jobs near you

Associate Business Development Manager, ASSA ABLOY Accentra and Norton Rixson

ASSA ABLOY

Raleigh, NC • Remote

Full-time

Medical, Retirement

Re-posted 6 days ago

Job description

At ASSA ABLOY, our global teams collaborate seamlessly to craft products and services that integrate into our users' lives, simplifying their everyday routines and enhancing convenience. By empowering users to control access, we provide unparalleled peace of mind through enhancing safety and visibility.

ASSA ABLOY is seeking an experienced and motivated Associate Business Development Manager (ABDM) to support the growth of the ACCENTRA and Norton Rixson brands within our Door Security Solutions (DSS) business. This role is responsible for working across assigned territories to develop, execute, and monitor growth plans that align with company objectives and support market expansion.

The successful candidate will bring a strong sales mindset, solid planning and account management skills, and the ability to communicate product features and benefits effectively. This person must be able to help develop and track territory growth initiatives, support channel performance, and deliver product training for sales associates on product applications, features, and value propositions.

This position will be based out northeast region The ideal candidate will be in proximity to a major metropolitan area encapsulating domestic travel.

What you will be doing

 

  • Identify and develop new business opportunities within commercial construction, healthcare, education, and industrial sectors
  • Work with DSS, contract hardware distributors, and wholesale distributors to support territory objectives and expand market coverage
  • Develop, execute, and monitor territory growth plans aligned with company objectives and market opportunities
  • Provide product training and sales support to internal teams, sales associates, and channel partners
  • Support channel partners and distributors to increase product adoption and project wins
  • Support senior team members in managing strategic accounts while tracking progress against territory growth priorities
  • Ensure a high level of customer satisfaction through responsiveness and proactive communication
  • Identify upselling and cross-selling opportunities to align brand strategies within accounts
  • Monitor competitor activity, pricing trends, and industry developments
  • Collaborate with Operations and cross-functional teams to support the achievement of P&L goals and overall business performance
  • Partner with Product Management to assist in new product initiatives, monitor product quality, and contribute to market positioning efforts
  • Coordinate with Marketing to develop and maintain sales support materials that enhance the effectiveness of the sales team
  • Coordinate with Customer Service, Technical Support, DSS, and customers to enhance the overall customer experience and increase NPS

What we are looking for

  • 2-6 years of experience in business development, sales, or account management
  • Strong communication, territory planning, and organizational skills, with the ability to align growth initiatives across assigned regions
  • Demonstrated ability to develop, manage, and monitor territory growth plans and multiple business priorities
  • Self-motivated with a growth mindset and strong work ethic
  • University level degree, preferably in business discipline
  • Strategic thinking with attention to detail and the ability to evaluate territory performance and growth opportunities
  • Ability to collaborate effectively with internal teams, distributors, and channel partners to support territory objectives
  • Problem-solving and adaptability
  • Ability to deliver product training and support sales associates with product knowledge, applications, and value messaging
  • Participation in local and national trade shows
  • Requires regular travel within the assigned region(s), including up to 50% overnight travel

 

Preferred Skills

 

  • Commercial door hardware, access control, door controls, or related industry preferred

 

What we offer

We're passionate about providing amazing opportunities and benefits, so that you can enjoy a lifelong career with us. 

  • Annual Bonus.
  • Competitive compensation and benefits package which includes multiple healthcare options, tuition reimbursement,and matching 401k. 
  • Generous holiday schedule and paid time offto refresh and recharge. 
  • Employee pricing on our products and discount programs for travel, entertainment, and more! 

We review applications regularly, so don't hesitate, apply today!

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces - physical and virtual - safer, more secure, and easier to access. 

As an employer, we value results - not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions - supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it's important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

Apply