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Brand Development Manager Jobs in Raleigh, NC (NOW HIRING)

Glad Manufacturing Company

Brand Manager

Durham, NC · Hybrid

Partner with Consumer Insights, Sales, Finance, R&D, Supply Chain, and Integrated Business Planning ... Brand Management, Marketing, Category Management, or related commercial roles. * Demonstrated ...

The Clorox Company

Brand Manager

Durham, NC · On-site

Partner with Consumer Insights, Sales, Finance, R&D, Supply Chain, and Integrated Business Planning ... Brand Management, Marketing, Category Management, or related commercial roles. * Demonstrated ...

Clorox

Brand Manager

Durham, NC · Hybrid

Partner with Consumer Insights, Sales, Finance, R&D, Supply Chain, and Integrated Business Planning ... Brand Management, Marketing, Category Management, or related commercial roles. * Demonstrated ...

Campbell's

Market Development Lead

Chapel Hill, NC

$67K - $92K/yr

Our portfolio includes the iconic Campbell's brand, as well as Cape Cod, Chunky, Goldfish, Kettle ... Build trust with store management and retail partners, support new item launches, planogram ...

Butterball

Associate Brand Manager

Garner, NC · On-site

$77K - $100K/yr

Supports key sales opportunities through the development of fact-based selling stories using ... brand. * Manages A&P (advertising & promotion) budget. Minimum Qualifications (Educations ...

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Showing results 21-40

All JobsBrand Development JobsBrand Development Manager JobsBrand Development Manager Jobs in Raleigh, NC

Brand Development Manager information

See Raleigh, NC salary details

$10.7K

$58.3K

$109.4K

How much do brand development manager jobs pay per year?

As of Aug 12, 2026, the average yearly pay for brand development manager in Raleigh, NC is $58,321.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,300.00 and $72,400.00 per year, depending on experience, location, and employer.

What does a Brand Development Manager do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What does a Brand Development Manager do?

A Brand Development Manager is responsible for building and strengthening a company's brand identity, presence, and perception in the market. They develop and implement strategies to increase brand awareness, manage brand messaging, and ensure consistency across all marketing channels. Their role often involves market research, collaboration with design and marketing teams, and monitoring brand performance to make data-driven decisions. Ultimately, they help position the brand to attract and retain customers, driving business growth.

What are the key skills and qualifications needed to thrive as a Brand Development Manager?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.
More about Brand Development Manager jobs
What are the most commonly searched types of Brand Development jobs in Raleigh, NC? The most popular types of Brand Development jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Brand Development Manager jobs? Cities near Raleigh, NC with the most Brand Development Manager job openings:
Brand Development Manager jobs near you

G/FORE Material Research & Development Manager

G/FORE

Raleigh, NC • On-site

Full-time

Posted 7 days ago

Job description

It's fun to work in a company where people truly BELIEVE in what they're doing!
We're committed to bringing passion and customer focus to the business.
Born in Los Angeles but bred with a global perspective, G/FORE was conceptualized with a passion for modern design combined with a love of golf. Distinguished by our attention to detail, sophisticated ease, playful nature, youthful energy and sense of humor. We consistently strive to make a powerful and colourful impact on our favourite game. We take inspiration from art, architecture, modern design, and colourful narratives. Our intent is to disrupt the industry without being disrespectful to the sport and its rich traditions.
The Material Research & Development Manager serves as a strategic and technical leader responsible for driving material innovation, sourcing strategy, and commercialization across fabrics and trims from concept through production.
This role partners closely with Design, Product Development, and Production to ensure materials support brand vision, performance requirements, cost targets, and seasonal calendars. The individual will act as the primary owner of material strategy, supplier relationships, and development execution, enabling scalable, high-quality, and commercially viable product outcomes.
ESSENTIAL FUNCTIONS:
  • Lead the development and execution of seasonal and long-term material strategies aligned to brand direction, product needs, and margin targets
  • Identify, evaluate, and introduce innovative fabrics, yarns, finishes, and trims that elevate product and differentiate the brand
  • Own material commercialization from concept through production, ensuring readiness against key milestones and deadlines
  • Partner with Design and Product Development at the outset of each season to guide material direction and feasibility
  • Build, manage, and optimize a global supplier network, strengthening existing relationships while onboarding new partners as needed
  • Drive continuous improvement in material quality, performance, cost, and lead-time efficiency
  • Oversee material libraries and approved material platforms to ensure accuracy, accessibility, and consistency across teams
  • Lead material development testing, ensuring compliance with performance standards, quality requirements, and regulatory guidelines
  • Review lab dips, strike-offs, knit downs, bulk approvals, and prototypes to ensure alignment with design intent and technical standards
  • Negotiate pricing, MOQs, lead times, and development capabilities with suppliers to balance innovation and commercial viability
  • Analyze material data, reporting, and testing outcomes to identify risks, opportunities, and process improvements
  • Collaborate cross-functionally to resolve material issues and ensure seamless integration into product development timelines
  • Attend fabric shows, trade events, and mill visits to stay ahead of trends and strengthen supplier partnerships

COMPETENCIES:
  • Strong analytical and critical thinking skills with a data-driven mindset
  • Exceptional attention to detail and commitment to quality
  • Ability to influence and collaborate across Design, Product Development, and Production
  • Self-directed leader who takes ownership, drives decisions, and improves processes
  • Excellent verbal and written communication skills
  • Strong negotiation and relationship management skills

DESIRED EDUCATION AND EXPERIENCE:
  • 5-7 years of experience in apparel material R&D, textile engineering, or related field
  • Experience with performance, outdoor, or premium lifestyle brands strongly preferred
  • Strong understanding of product development calendars and seasonal workflows
  • Proficiency in Adobe Illustrator and Photoshop preferred
  • Experience with PLM or similar systems preferred
  • Bachelor's degree in Textile Design, Engineering, Fashion, or related field (or equivalent experience)

Deep technical knowledge of:
  • Knit and woven constructions
  • Fibers, yarns, and material structures
  • Dyeing, finishing, and treatment processes
  • Performance testing and quality standards
  • Print and color development

We are looking for a candidate with the following intangibles:
  • A clear, forward-looking material strategy that drives innovation and supports business objectives
  • Consistent delivery of high-quality, commercially viable materials on time and within cost parameters
  • Strong, trusted supplier partnerships that enable speed, transparency, and innovation
  • Material readiness integrated into the seasonal calendar with minimal disruption to development
  • Continuous improvement in material sourcing processes, systems, and outcomes

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
Peter Millar & G/FORE are equal opportunity employers. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Both Peter Millar & G/FORE prohibit discrimination and harassment of any type and they afford equal employment opportunities to employees and applicants without regard to race, color, religion, gender, age, national origin, genetic information, marital status, disability status, protected veteran status, sexual orientation, or any other characteristic protected by law. Both Peter Millar & G/FORE comply with applicable state, county and local laws governing non-discrimination in employment.

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