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Brand Development Manager Jobs in Monroe, NC (NOW HIRING)

Shape the Future.**Join Kanthal, a world-leading brand in industrial heating technology and ... Development Manager to lead engineering, technical development, and continuous improvement ...

Shape the Future. Join Kanthal, a world-leading brand in industrial heating technology and ... Your Mission As Engineering & Development Manager, you will lead and support engineering activities ...

Engineering & Development Manager - Concord, North Carolina Lead with Purpose. Drive Innovation ... Shape the Future. Join Kanthal, a world-leading brand in industrial heating technology and ...

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Ensure dealers represent HC Forklift America products, brand standards, and service expectations ... dealer development, channel management, distribution leadership, or sales leadership within ...

New

Position Overview As Client Development Manager, you will help lead business development in ... Conduct client meetings, local outreach, and presentations that position McAdams' brand ...

Position Overview As Client Development Manager, you will help lead business development in ... Conduct client meetings, local outreach, and presentations that position McAdams' brand ...

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Showing results 1-20

Brand Development Manager information

See Monroe, NC salary details

$10.2K

$55.6K

$104.3K

How much do brand development manager jobs pay per year?

As of Sep 2, 2026, the average yearly pay for brand development manager in Monroe, NC is $55,626.00, according to ZipRecruiter salary data. Most workers in this role earn between $39,400.00 and $69,100.00 per year, depending on experience, location, and employer.

What does a Brand Development Manager do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What does a Brand Development Manager do?

A Brand Development Manager is responsible for building and strengthening a company's brand identity, presence, and perception in the market. They develop and implement strategies to increase brand awareness, manage brand messaging, and ensure consistency across all marketing channels. Their role often involves market research, collaboration with design and marketing teams, and monitoring brand performance to make data-driven decisions. Ultimately, they help position the brand to attract and retain customers, driving business growth.

What are the key skills and qualifications needed to thrive as a Brand Development Manager?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

What cities near Monroe, NC are hiring for Brand Development Manager jobs?

Cities near Monroe, NC with the most Brand Development Manager job openings:

Infographic showing various Brand Development Manager job openings in Monroe, NC as of July 2026, with employment types broken down into 68% Full Time, 29% Part Time, and 3% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $55,626 per year, or $26.7 per hour.

Dealer Development Manager

HC Forklift America Corp

Rock Hill, SC • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 14 days ago


Job description

Job Title: Dealer Development Manager
Department: Sales amp; Marketing
Reports To: Vice President of Sales amp; Marketing
Job Type: Full-Time | Onsite | Salaried Exempt
Location: Rock Hill, SC 29730
Position Summary
The Dealer Development Manager is responsible for leading the strategy, growth, and performance of HC Forklift America’s authorized dealer network across the United States. This role focuses on expanding market share and strengthening dealer partnerships within the industrial lift truck industries. The position will drive dealer expansion, revenue growth, aftermarket development, and customer support initiatives across forklifts, telehandlers, warehouse equipment, lift trucks, attachments, and related industrial solutions. The ideal candidate brings strong experience in dealer development, industrial lift equipment distribution, and U.S. market expansion within the industry.
Key Responsibilities
Dealer Network Development
  • Develop and execute national dealer growth strategies aligned with company objectives.
  • Identify, recruit, onboard, and support new dealer partners across key U.S. markets.
  • Expand dealer coverage in industrial lift truck sectors.
Dealer Performance Management
  • Establish dealer KPIs including equipment sales, parts revenue, service performance, and customer satisfaction.
  • Conduct dealer business reviews and implement growth or corrective action plans.
  • Monitor dealer profitability, operational standards, and territory performance.
Dealer Relationship Management
  • Serve as the primary executive liaison for dealer partners nationwide.
  • Build strong relationships with dealer principals, general managers, and sales leadership teams.
  • Support dealer growth across equipment sales, rental operations, aftermarket parts, and service development.
Sales amp; Market Growth
  • Support national and regional sales growth across industrial lift truck markets.
  • Provide dealers with pricing guidance, sales tools, training, and competitive market intelligence.
  • Drive adoption of new products, programs, and equipment launches throughout the dealer network.
Dealer Training amp; Support
  • Lead dealer onboarding and certification initiatives.
  • Implement training programs for dealer sales, parts, and service teams.
  • Ensure dealers represent HC Forklift America products, brand standards, and service expectations effectively.
Market Development amp; Cross-Functional Leadership
  • Monitor industry trends, competitor activity, and growth opportunities across the U.S. market.
  • Partner with Sales, Service, Parts, Operations, Marketing, and Product teams to align dealer strategy with company goals.
  • Support product improvement initiatives through dealer and customer feedback.
Dealer Agreements amp; Compliance
  • Negotiate dealer agreements, territory structures, and performance expectations.
  • Ensure compliance with company operational standards, safety requirements, and brand guidelines.
Qualifications
  • Bachelor’s degree in Business, Engineering, Industrial Management, or related field preferred (MBA preferred).
  • 5–8+ years of experience in dealer development, channel management, distribution leadership, or sales leadership within, material handling, forklift/industrial lift equipment industries
  • Strong knowledge of the U.S. industrial, material handling, agriculture, and construction equipment markets.
  • Proven success building, expanding, and managing dealer/distributor networks across the United States.
  • Experience driving dealer performance, market expansion, and revenue growth.
  • Strong executive presence, negotiation, communication, and relationship management skills.
  • Ability to travel extensively across the U.S. as required.
Core Competencies
  • Dealer Network Development
  • Revenue Growth amp; Market Expansion
  • Executive Relationship Management
  • Strategic Planning amp; Execution
  • Industrial Lift Truck Industry Knowledge
  • Dealer Performance Management
Compensation amp; Benefits
  • Salary Range: (Open to potential increase based on experience and qualifications)
  • Benefits Include:
    • Medical, Dental, and Vision insurance
    • 401(k) with company match
    • Paid Time Off (PTO) and Paid Holidays
    • Employee Assistance Program (EAP)
Additional Information
This job description reflects the current expectations for the position but is not intended to be all-inclusive. Duties, responsibilities, and qualifications may be modified or reassigned at any time to meet the evolving needs of the organization.