This role is responsible for protecting and evolving the Caliber brand architecture while delivering world-class creative services that support multiple lines of business, including Collision, Glass ...
This role is responsible for protecting and evolving the Caliber brand architecture while delivering world-class creative services that support multiple lines of business, including Collision, Glass ...
Demonstrated experience in brand architecture, brand research, training, and governance * Strong project management skills * Strong analytical and strategic thinking skills * Excellent communication ...
Demonstrated experience in brand architecture, brand research, training, and governance * Strong project management skills * Strong analytical and strategic thinking skills * Excellent communication ...
Director, Brand Strategy
Memphis, TN · On-site
This leader ensures Kele's brand architecture and messaging frameworks reflect how customers think, decide, and buy to enhance loyalty and set Kele apart in a crowded marketplace. The Director ...
Director, Brand Strategy
Memphis, TN · On-site
This leader ensures Kele's brand architecture and messaging frameworks reflect how customers think, decide, and buy to enhance loyalty and set Kele apart in a crowded marketplace. The Director ...
Director of Custom Brand Partnerships & Amazon Ads Brand Strategy, Brand Innovation Lab
New York, NY · On-site
... brand ... architecture for a quickly-evolving ads business. You will lead large, multi-disciplinary teams ...
Director of Custom Brand Partnerships & Amazon Ads Brand Strategy, Brand Innovation Lab
New York, NY · On-site
... brand ... architecture for a quickly-evolving ads business. You will lead large, multi-disciplinary teams ...
This role is responsible for protecting and evolving the Caliber brand architecture while delivering world-class creative services that support multiple lines of business, including Collision, Glass ...
This role is responsible for protecting and evolving the Caliber brand architecture while delivering world-class creative services that support multiple lines of business, including Collision, Glass ...
Director of Brand, Growth & Cultural Impact
Troy, NY · On-site
$100K - $200K/yr
S. brand architecture and portfolio roles * - Define premium vs. value tiers and channel-specific strategies * - Lead SKU rationalization and margin optimization initiatives * - Clarify master brand ...
Director of Brand, Growth & Cultural Impact
Troy, NY · On-site
$100K - $200K/yr
S. brand architecture and portfolio roles * - Define premium vs. value tiers and channel-specific strategies * - Lead SKU rationalization and margin optimization initiatives * - Clarify master brand ...
Senior Brand Manager
Charlotte, NC · On-site
Assisting with development of brand architecture strategies Qualifications YOU MUST HAVE * Proven experience of at least 8 - 10 years in brand management/marketing * Demonstrated success in ...
Senior Brand Manager
Charlotte, NC · On-site
Assisting with development of brand architecture strategies Qualifications YOU MUST HAVE * Proven experience of at least 8 - 10 years in brand management/marketing * Demonstrated success in ...
Demonstrated experience in brand architecture, brand research, training, and governance * Strong project management skills * Strong analytical and strategic thinking skills * Excellent communication ...
Demonstrated experience in brand architecture, brand research, training, and governance * Strong project management skills * Strong analytical and strategic thinking skills * Excellent communication ...
Director of Brand Strategy and AI Innovation
Menlo Park, CA · On-site
$218K - $285K/yr
By managing a specialized AI Brand Architect , the Director will ensure our brand voice, guidelines, and visual identity are programmatically scaled, trained, and protected across all generative AI ...
Director of Brand Strategy and AI Innovation
Menlo Park, CA · On-site
$218K - $285K/yr
By managing a specialized AI Brand Architect , the Director will ensure our brand voice, guidelines, and visual identity are programmatically scaled, trained, and protected across all generative AI ...
S. brand architecture and portfolio roles * Define premium vs. value tiers and channel-specific strategies * Lead SKU rationalization and margin optimization initiatives * Clarify master brand vs ...
S. brand architecture and portfolio roles * Define premium vs. value tiers and channel-specific strategies * Lead SKU rationalization and margin optimization initiatives * Clarify master brand vs ...
S. brand architecture and portfolio roles * Define premium vs. value tiers and channel-specific strategies * Lead SKU rationalization and margin optimization initiatives * Clarify master brand vs ...
Quick apply
S. brand architecture and portfolio roles * Define premium vs. value tiers and channel-specific strategies * Lead SKU rationalization and margin optimization initiatives * Clarify master brand vs ...
We need a General Marketing Manager to own Fire TV's brand communication strategy, brand architecture, and consumer-to-partner messaging for our 3P partner products business. This role builds ...
We need a General Marketing Manager to own Fire TV's brand communication strategy, brand architecture, and consumer-to-partner messaging for our 3P partner products business. This role builds ...
As a core brand steward, the VP ensures clear, cohesive brand architecture and storytelling across every touchpoint, creating global consistency, clarity, and differentiation across the entire ...
As a core brand steward, the VP ensures clear, cohesive brand architecture and storytelling across every touchpoint, creating global consistency, clarity, and differentiation across the entire ...
We need a General Marketing Manager to own Fire TV's brand communication strategy, brand architecture, and consumer-to-partner messaging for our 3P partner products business. This role builds ...
We need a General Marketing Manager to own Fire TV's brand communication strategy, brand architecture, and consumer-to-partner messaging for our 3P partner products business. This role builds ...
Vice President, Integrated Marketing & Creative Strategy
Bethesda, MD · On-site
$182K - $284K/yr
As a core brand steward, the VP ensures clear, cohesive brand architecture and storytelling across every touchpoint, creating global consistency, clarity, and differentiation across the entire ...
Vice President, Integrated Marketing & Creative Strategy
Bethesda, MD · On-site
$182K - $284K/yr
As a core brand steward, the VP ensures clear, cohesive brand architecture and storytelling across every touchpoint, creating global consistency, clarity, and differentiation across the entire ...
Senior Brand Strategist
Greensboro, NC · On-site
Develop brand positioning, value propositions, messaging frameworks, and brand architecture recommendations. Conduct competitive analyses, market assessments, audience research, and customer journey ...
Quick apply
Senior Brand Strategist
Greensboro, NC · On-site
Develop brand positioning, value propositions, messaging frameworks, and brand architecture recommendations. Conduct competitive analyses, market assessments, audience research, and customer journey ...
Director, Brand Strategy
Santa Clara, CA · On-site
$180K - $300K/yr
This role sits at the intersection of executive positioning, market perception, and long-term brand architecture. This is a high-impact, hands-on strategic role responsible for elevating narrative ...
Director, Brand Strategy
Santa Clara, CA · On-site
$180K - $300K/yr
This role sits at the intersection of executive positioning, market perception, and long-term brand architecture. This is a high-impact, hands-on strategic role responsible for elevating narrative ...
Key Responsibilities Brand Architecture & Positioning * Define and implement a scalable brand architecture framework across the ICBD portfolio, ensuring clarity, differentiation, and cohesion across ...
Key Responsibilities Brand Architecture & Positioning * Define and implement a scalable brand architecture framework across the ICBD portfolio, ensuring clarity, differentiation, and cohesion across ...
Director, Brand Strategy
Irvine, CA · Remote
Define brand architecture across product categories, customer segments, and global markets * Establish KPIs and measurement frameworks for brand health (e.g., awareness, perception, equity) Brand ...
Director, Brand Strategy
Irvine, CA · Remote
Define brand architecture across product categories, customer segments, and global markets * Establish KPIs and measurement frameworks for brand health (e.g., awareness, perception, equity) Brand ...
Director, Brand Strategy
Santa Clara, CA · On-site
$180K - $300K/yr
This role sits at the intersection of executive positioning, market perception, and long-term brand architecture. This is a high-impact, hands-on strategic role responsible for elevating narrative ...
Director, Brand Strategy
Santa Clara, CA · On-site
$180K - $300K/yr
This role sits at the intersection of executive positioning, market perception, and long-term brand architecture. This is a high-impact, hands-on strategic role responsible for elevating narrative ...
Brand Architecture information
See salary details
$11.78 - $13.33
1% of jobs
$13.33 - $14.88
7% of jobs
$16.39 is the 25th percentile. Wages below this are outliers.
$14.88 - $16.43
17% of jobs
$16.43 - $17.99
9% of jobs
The median wage is $19.35 / hr.
$17.99 - $19.54
18% of jobs
$19.54 - $21.09
15% of jobs
$22.25 is the 75th percentile. Wages above this are outliers.
$21.09 - $22.64
11% of jobs
$22.64 - $24.19
9% of jobs
$24.19 - $25.74
6% of jobs
$25.74 - $27.29
4% of jobs
$27.29 - $28.85
3% of jobs
$11
$20
$28
How much do brand architecture jobs pay per hour?
What does a brand architect do?
What is the difference between Brand Architecture vs Brand Strategist?
| Aspect | Brand Architecture | Brand Strategist |
|---|---|---|
| Primary Focus | Organizing and structuring a company's brands and sub-brands | Developing overall brand strategies and positioning |
| Required Credentials | Marketing, branding, or business degrees; experience in brand management | Marketing, branding, or communications degrees; strategic thinking skills |
| Work Environment | Brand management teams, marketing departments | Marketing agencies, corporate marketing teams |
| Industry Usage | Commonly used in large organizations with multiple brands | Used across industries for brand development and positioning |
While both roles are integral to branding, Brand Architecture focuses on structuring and organizing a company's brands, whereas a Brand Strategist develops overarching brand strategies and positioning. Understanding these differences helps organizations assign the right responsibilities to each role for effective brand management.

Caliber Collision rating
6.4
Based on 353 frontline employees who took The Breakroom Quiz
222nd of 363 rated vehicle maintenance
Job description
Service Center
CSCS TXPosition Summary
TheDirector, Brand & Studioleads Caliber's enterprise Brand & Studio Center of Excellence, serving as the steward of the company's brand portfolio and the leader of its internal creative studio.
This role is responsible for protecting and evolving the Caliber brand architecture while delivering world-class creative services that support multiple lines of business, including Collision, Glass, Fleet Solutions, Protech, and future growth businesses.
Partnering closely with Growth Marketing leaders, Corporate Communications, executive leadership, and external agencies, this leader ensures every customer, teammate, and partner touchpoint reflects a consistent, compelling, and differentiated brand experience.
Beyond overseeing creative production, the Director establishes the standards, governance, processes, and capabilities that enable the enterprise to scale its marketing efforts while preserving the integrity of the Caliber family of brands.
Why This Role Exists
The Brand & Studio Center of Excellence exists to ensure that every expression of the Caliber brand-regardless of business line, channel, or audience-is strategically aligned, creatively exceptional, and consistently executed.
This leader provides the creative expertise, brand stewardship, and operational discipline that enables Growth Marketing teams to move quickly while maintaining enterprise-wide quality, consistency, and impact.
Core Responsibilities
Enterprise Brand Leadership
Own and evolve Caliber's enterprise brand architecture and portfolio strategy.
Protect and strengthen the Caliber brand while enabling each business line to communicate its unique value proposition.
Establish and govern enterprise brand standards, messaging frameworks, visual identity, and creative guidelines.
Champion brand consistency across all customer, teammate, partner, and executive communications.
Lead the Brand & Studio Center of Excellence
Lead and develop a multidisciplinary team spanning graphic design, video production, content creation, creative operations, and production services.
Build a culture centered on creative excellence, collaboration, innovation, and continuous improvement.
Allocate creative resources across multiple business lines to maximize enterprise impact.
Develop scalable workflows that improve speed, quality, and efficiency.
Creative Direction & Quality
Set the creative vision for enterprise campaigns, launches, executive communications, events, and major initiatives.
Establish creative review processes and quality standards.
Provide creative leadership and coaching to designers, writers, producers, and agency partners.
Ensure every deliverable reflects best-in-class creative execution.
Partner Across the Enterprise
Serve as the creative partner to Growth Marketing Directors supporting Collision, Glass, Fleet Solutions, Protech, and future growth businesses.
Collaborate with Communications, Digital, Operations, and Executive Leadership.
Guide agency partners while ensuring alignment with enterprise brand standards.
Influence stakeholders through creative thinking, storytelling, and design leadership.
Creative Operations & Innovation
Oversee creative operations, project prioritization, production planning, and digital asset management.
Continuously improve creative processes and studio performance.
Leverage AI-enabled creative tools and emerging technologies to improve quality, speed, and scalability.
Manage creative technology platforms and production workflows.
Success Measures
Success in this role will be measured by the leader's ability to:
Build a world-class Brand & Studio Center of Excellence.
Strengthen the enterprise brand while supporting the unique needs of multiple business lines.
Increase creative quality, consistency, and speed across the organization.
Improve stakeholder satisfaction with creative services.
Develop a highly engaged, high-performing creative team.
Build scalable governance, processes, and tools that enable marketing excellence.
Position Caliber as one of the most recognizable and trusted brands in automotive services.
Caliber uses E-Verify to confirm the identity and employment eligibility of all new hires.
Must be eligible to work in the U.S. with no restrictions.
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Pay
Benefits
Hours and flexibility
Workplace
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About Caliber Holdings
Sourced by ZipRecruiter
Industry
Repair and maintenance and motor vehicle and motor vehicle parts wholesalers
Company size
1,001 - 5,000 Employees
Headquarters location
Lewisville, TX, US