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Blog Writer Jobs in Michigan (NOW HIRING)

Write or support blog content aligned with SEO and brand goals * Translate product and customer insights into educational, conversion-aware content * Collaborate with SEO or content teams to maintain ...

DR Copywriter

Williamsburg, MI ยท On-site

$80K - $100K/yr

Write or support blog content aligned with SEO and brand goals * Translate product and customer insights into educational, conversion-aware content * Collaborate with SEO or content teams to maintain ...

Senior Software Developer

Grand Rapids, MI ยท On-site

$52.25 - $69.25/hr

... blog. DETAILS * Home base in Grand Rapids, MI. * Primarily working in our Grand Rapids office with flexibility to work from home when needed. Key Responsibilities ENGINEERING BEST PRACTICES * Write ...

He or she will be expected to work with our graphic designers, web writers, merchandisers, and ... Subscribe to our Blog Learn tips & tricks from print experts Subscribe RSS

Marketing Generalist

Southfield, MI ยท On-site

$60K - $70K/yr

Develop and write marketing content including blog posts, campaign copy, social content, sales enablement materials, and supporting collateral. Build and manage campaign strategies from concept ...

Be Seen First

Write editorial content for trade publications, blog posts, social media accounts. * Assist the engineering dept by helping to lay out and assemble company documents in accordance with brand ...

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Blog Writer information

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How much do blog writer jobs pay per hour?

As of Jun 6, 2026, the average hourly pay for blog writer in Michigan is $21.48, according to ZipRecruiter salary data. Most workers in this role earn between $20.62 and $22.31 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Blog Writer, and why are they important?

To thrive as a Blog Writer, you need strong writing, research, and editing skills, often supported by a background in communications, journalism, or English. Familiarity with content management systems like WordPress, SEO principles, and basic image editing tools is typically expected. Creativity, adaptability, and the ability to meet deadlines are vital soft skills for producing engaging and timely content. These competencies ensure that blog posts attract and retain readers, effectively communicate messages, and support overall content strategy.

How does a Blog Writer typically collaborate with other team members, such as editors and content strategists?

As a Blog Writer, you'll frequently work alongside editors who review your drafts for clarity, consistency, and adherence to brand voice. Content strategists may provide you with topic briefs, target keywords, and insights on audience engagement, guiding your writing to align with broader marketing goals. Regular communication and feedback sessions are common, ensuring that each blog post supports the organization's overall content strategy and maintains quality standards. Building strong working relationships and being open to constructive feedback are key to thriving in this collaborative environment.

What does a Blog Writer do?

A Blog Writer creates engaging and informative content for blogs, typically on behalf of businesses, organizations, or personal brands. Their main tasks include researching topics, writing articles, editing drafts, and optimizing posts for search engines (SEO). Blog Writers often tailor their writing style to fit the target audience and may collaborate with editors, marketers, or designers to enhance the content. They play a vital role in helping websites attract and retain readers, build authority in a niche, and improve online visibility.

What Is a Blog Writer?

A blog writer is a writer who creates online content for their personal website or contributes content for an online newspaper or existing blog. Bloggers can write about any topic, but some of the most popular include fashion, gardening, tech, health care, news, and real estate. Your duties depend on whether you are writing for yourself or part of a larger organization. If you blog on a personal website, you have to come up with new content and blog titles that help you develop a following. You also use social media or email marketing campaigns to build interest in your work. If you work for a larger organization, you may have more strict deadlines and other obligations. While quality content must come first, many blog writers use search engine optimization (SEO) to increase traffic to their posts.

What are the most commonly searched types of Blog Writer jobs in Michigan? The most popular types of Blog Writer jobs in Michigan are:
What are popular job titles related to Blog Writer jobs in Michigan? For Blog Writer jobs in Michigan, the most frequently searched job titles are:
What cities in Michigan are hiring for Blog Writer jobs? Cities in Michigan with the most Blog Writer job openings:
What are popular job titles related to Blog Writer jobs in MI? For Blog Writer jobs in MI, the most frequently searched job titles are:
Infographic showing various Blog Writer job openings in Michigan as of May 2026, with employment types broken down into 40% Full Time, 58% Part Time, and 2% Contract. Highlights an 52% Physical, 2% Hybrid, and 46% Remote job distribution, with an average salary of $44,669 per year, or $21.5 per hour.
Digital Marketing Specialist

Digital Marketing Specialist

Bill & Paul's Sporthaus

Grand Rapids, MI โ€ข On-site

Full-time

Posted 8 days ago


Job description

Position Title: Digital Marketing Specialist (Onsite Position)

We need someone who understands today's digital marketing world and can help manage online campaigns, social media, Klaviyo, blog content, website marketing, and paid advertising. This person should be able to follow a weekly plan, create strong content, track results, and help drive more traffic, engagement, online sales, rental reservations, and store visits.

Main responsibilities would include:

  • Manage Google Ads campaigns for products, rentals, services, sales, and seasonal categories
  • Build and send email campaigns through Klaviyo
  • Create and improve Klaviyo flows, including welcome emails, abandoned cart, browse abandonment, post-purchase, win-back, and seasonal campaigns
  • Manage Facebook and Instagram content with a consistent weekly plan
  • Create posts, stories, reels, product features, rental content, sale posts, and seasonal outdoor content
  • Use real store products, displays, new arrivals, staff picks, rentals, and outdoor lifestyle content
  • Help create SEO-focused blog posts that bring organic traffic to the website
  • Write content around rentals, kayaks, canoes, paddle boards, camping, footwear, apparel, ski, snowboard, and Michigan outdoor activities
  • Support website marketing updates, including banners, landing pages, blog posts, promotional content, and collection page copy
  • Make sure emails, ads, social media, blogs, and campaigns link back to the correct website pages
  • Track performance and report what is working and what needs to improve
  • Follow a weekly digital marketing calendar and complete tasks consistently

Skills we should look for:

  • Google Ads experience
  • Klaviyo experience
  • Email and SMS marketing experience
  • Social media marketing experience
  • SEO and blog-writing knowledge
  • Basic Shopify knowledge
  • Google Analytics knowledge
  • Strong writing and communication skills
  • Good eye for photos, videos, layout, and brand presentation
  • Ability to create content that supports sales, rentals, and customer engagement

Important qualities:

  • Organized and proactive
  • Creative but able to follow a plan
  • Comfortable working with digital tools
  • Understands how websites, email, ads, blogs, and social media work together
  • Can look at results and improve campaigns
  • Understands seasonal retail and local customers
  • Can create content that matches the Bill & Paul's brand
  • Stays aware of what is happening in the store each week and turns that into marketing content

What this person should help improve:

  • Website traffic
  • Google Ads performance
  • Email open rates and click-through rates
  • Online sales
  • Rental reservations
  • Social media consistency
  • SEO blog traffic
  • Customer engagement
  • Digital brand presence
  • Connection between the store, website, email, ads, and social media

A background check is required for all offers of employment.