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Blog Manager Jobs in Michigan (NOW HIRING)

ODL, Inc.

Digital Marketing Manager

Zeeland, MI · On-site

Write and edit blog content, email campaigns, and other long-form digital copy in support of broader marketing initiatives. Website Management & SEO * Manage ODL's corporate website(s), including ...

Coric Industries LLC

Marketing Generalist

Southfield, MI · On-site

$60K - $70K/yr

Key Responsibilities Set up and manage PPC campaigns across relevant platforms, monitoring budgets, performance, and making ongoing optimizations. Develop and write marketing content including blog ...

Atomic Object

Marketing Operations Lead

Ann Arbor, MI · On-site

Manage social media posting and Spin/blog content coordination * Support award submissions and external recognition efforts TEAM & COORDINATION (~5% OF ROLE) * Participate in weekly marketing ...

Scality

Channel Manager East

Detroit, MI

Visit www.scality.com and our blog. About the role The Channel Manager is the day-to-day relationship lead between Scality's US field team and our channel partners across the country. You are the ...

Open Text Inc.

Product Marketing Manager

Southfield, MI

$141.30K/yr

Hiring Manager: Brent Jenkins Talent Acquisition Advisor: Manjot Sidhu Job Code Level: MPP5 Refer ... AI marketing chops : you've used GenAI or ML-based AI (not just read the blog posts). You don't ...

Atomic Object

Senior Software Developer

Grand Rapids, MI · On-site

$52.25 - $69.25/hr

Job Overview POSITION Atomic makers work on self-managed, cross-functional teams of 2-10 designers ... Periodically contribute to Atomic's blog. * Travel occasionally-as needed and possible. Desired ...

Edward Jones

Non-Reg On-Caller - Dowagiac, MI

Dowagiac, MI · On-site

$15.75 - $21.25/hr

Insights & Information Blog Postings about Edward Jones Position Requirements What skills would ... Account Management: Aptitude to learn and understand the financial services industry. Includes ...

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How much do blog manager jobs pay per hour?

As of Jun 2, 2026, the average hourly pay for blog manager in Michigan is $20.75, according to ZipRecruiter salary data. Most workers in this role earn between $14.35 and $22.59 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Blog Manager, and why are they important?

To excel as a Blog Manager, you need expertise in content strategy, SEO, digital marketing, and strong written communication, often backed by a degree in communications, marketing, or journalism. Familiarity with content management systems like WordPress, analytics tools such as Google Analytics, and basic HTML/CSS is typically required. Exceptional organizational skills, creativity, and the ability to lead and collaborate with writers and designers help individuals stand out in this role. These skills are crucial for driving engagement, maintaining a consistent brand voice, and ensuring the blog achieves business objectives.

How does a Blog Manager typically collaborate with writers, editors, and marketing teams to ensure content aligns with brand goals?

A Blog Manager serves as the central coordinator between writers, editors, and marketing teams to ensure all content is consistent with brand messaging and strategic goals. They regularly hold planning meetings, assign topics, and provide editorial guidance to writers while working closely with editors for quality control. Additionally, Blog Managers collaborate with marketing teams to align blog content with broader campaigns, SEO strategies, and audience engagement initiatives. This cross-functional teamwork is essential for producing cohesive, impactful content that drives traffic and supports organizational objectives.

What are Blog Managers?

Blog Managers are professionals responsible for overseeing the planning, creation, publication, and promotion of blog content for a website or organization. They coordinate with writers, editors, and marketing teams to ensure content aligns with overall business goals and engages the target audience. Blog Managers also analyze performance metrics, optimize content for SEO, and implement strategies to grow readership and engagement. Their role combines content strategy, team management, editorial oversight, and digital marketing skills.

What is the difference between Blog Manager vs Content Writer?

AspectBlog Manager

Required SkillsContent planning, SEO, team coordination
Work EnvironmentOversees multiple blogs, manages teams, strategic planning
Employer & Industry UsageMedia companies, marketing agencies, corporate websites

The main difference between a Blog Manager and a Content Writer is that the Blog Manager oversees the entire blog strategy, manages content teams, and ensures SEO optimization, while the Content Writer focuses on creating individual blog posts. The Blog Manager has broader responsibilities, including planning, editing, and analytics, whereas the Content Writer primarily produces content. Both roles require strong writing skills, but the Blog Manager also needs project management and SEO expertise.

What are the most commonly searched types of Blog jobs in Michigan? The most popular types of Blog jobs in Michigan are:
What are popular job titles related to Blog Manager jobs in Michigan? For Blog Manager jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Blog Manager jobs in Michigan look for? The top searched job categories for Blog Manager jobs in Michigan are:
What cities in Michigan are hiring for Blog Manager jobs? Cities in Michigan with the most Blog Manager job openings:
Blog Manager jobs near you
Digital Marketing Manager

Digital Marketing Manager

ODL, Inc.

Zeeland, MI • On-site

Full-time

Posted 12 days ago

Job description

Position Overview
As a Digital Marketing Manager at ODL, Inc., you will serve as the primary driver of our digital brand presence - creating compelling content, owning the organic social media strategy, and turning data into meaningful insight. You will lead the planning and execution of digital marketing programs across social media, web, and email channels, while managing agency and vendor partners with a high standard of excellence. This role sits at the intersection of creativity, strategy, and analytics, and requires someone equally comfortable crafting an engaging post and building a performance dashboard.
You will work closely with cross-functional teams and external partners to manage our website experience, develop SEO-driven content strategies, maintain our marketing technology stack, and leverage CRM platforms to support sales and marketing initiatives.
Location & Hybrid Work Requirement
This role is preferred to be based near Zeeland, MI to support a hybrid work schedule with regular onsite collaboration. Candidates located in Michigan are strongly preferred; however, we are also open to qualified candidates residing in Arizona, Florida, Georgia, Maryland, Nevada, Ohio, South Carolina, Tennessee, and Texas.
Essential Job Functions
Content Creation & Organic Social Media
  • Own the organic social media content calendar - planning, writing, designing, and publishing content across LinkedIn, Instagram, Facebook, Pinterest, and others - in a voice that reflects ODL's premium brand.
  • Develop original content (copy, graphics, short-form video concepts) tailored to homeowner, builder, dealer, and architect audiences while staying ahead of platform trends and algorithm changes.
  • Lead creative collaboration with internal stakeholders and external partners to develop digital assets aligned to campaign and seasonal priorities.
  • Write and edit blog content, email campaigns, and other long-form digital copy in support of broader marketing initiatives.

Website Management & SEO
  • Manage ODL's corporate website(s), including content updates, site architecture, navigation, and user experience - ensuring a consistent brand voice and seamless buyer journey.
  • Lead keyword research and on-page SEO strategy to improve organic search visibility, drive qualified traffic, and build landing pages in support of campaign and product launch goals.
  • Monitor site performance metrics (traffic, engagement, conversion) and translate findings into actionable improvements.
  • Partner with web development resources and agency partners to implement technical SEO improvements and site enhancements.

Analytics & Data Storytelling
  • Monitor, analyze, and report on digital marketing performance across social, web, and email channels - translating data into clear narratives that inform strategy and demonstrate impact.
  • Build and maintain dashboards and custom reports that give team members real-time visibility into digital marketing effectiveness.
  • Use data proactively to identify trends, optimize strategy, and make the case for new investments or strategic adjustments.

CRM & Marketing Technology
  • Serve as a power user of HubSpot and Salesforce - building and maintaining automation workflows, segmentation, lead scoring, and email programs.
  • Ensure data integrity and hygiene across CRM platforms, partnering with sales and IT to keep contact and account records accurate and actionable.
  • Evaluate, onboard, and document new tools as the marketing tech stack evolves.

Agency & Vendor Management
  • Manage relationships with third-party agencies, freelancers, and platform vendors - setting clear expectations, reviewing deliverables, and holding partners accountable to quality and deadlines.
  • Brief external creative and content partners effectively, ensuring output aligns with ODL brand standards and campaign objectives.
  • Support the oversight of paid media agency execution (display, search, social, audio) in a collaborative review capacity.

Candidate Requirements
  • Bachelor's degree in marketing, communications, journalism, or a related field.
  • 5+ years of experience in digital marketing with demonstrated ownership of organic social media strategy and content creation.
  • Exceptional writing skills with ability to craft on-brand content tailored to audience and platform.
  • Strong proficiency in Salesforce (required); experience with HubSpot a plus.
  • Proven analytical capability using Google Analytics, social media insights, and CRM reporting tools.
  • Hands-on experience managing major social platforms and working knowledge of SEO best practices - both on-page and technical.
  • Experience managing external agencies or vendors, with the ability to brief, review, and hold partners accountable.
  • Experience in B2B marketing, building products, home improvement, or channel-driven businesses is a plus.

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First Shift (United States of America)

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