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Blog Manager Jobs in Michigan (NOW HIRING)

Write and edit blog content, email campaigns, and other long-form digital copy in support of broader marketing initiatives. Website Management & SEO * Manage ODL's corporate website(s), including ...

Write and edit blog content, email campaigns, and other long-form digital copy in support of broader marketing initiatives. Website Management & SEO * Manage ODL's corporate website(s), including ...

Manage blog production, content updates, and optimization timelines * Ensure alignment with keyword strategy and traffic goals * Track execution against traffic growth targets 7. Marketing Operations ...

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Blog Manager information

See Michigan salary details

$7

$20

$42

How much do blog manager jobs pay per hour?

As of Jun 1, 2026, the average hourly pay for blog manager in Michigan is $20.75, according to ZipRecruiter salary data. Most workers in this role earn between $14.35 and $22.59 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Blog Manager, and why are they important?

To excel as a Blog Manager, you need expertise in content strategy, SEO, digital marketing, and strong written communication, often backed by a degree in communications, marketing, or journalism. Familiarity with content management systems like WordPress, analytics tools such as Google Analytics, and basic HTML/CSS is typically required. Exceptional organizational skills, creativity, and the ability to lead and collaborate with writers and designers help individuals stand out in this role. These skills are crucial for driving engagement, maintaining a consistent brand voice, and ensuring the blog achieves business objectives.

How does a Blog Manager typically collaborate with writers, editors, and marketing teams to ensure content aligns with brand goals?

A Blog Manager serves as the central coordinator between writers, editors, and marketing teams to ensure all content is consistent with brand messaging and strategic goals. They regularly hold planning meetings, assign topics, and provide editorial guidance to writers while working closely with editors for quality control. Additionally, Blog Managers collaborate with marketing teams to align blog content with broader campaigns, SEO strategies, and audience engagement initiatives. This cross-functional teamwork is essential for producing cohesive, impactful content that drives traffic and supports organizational objectives.

What are Blog Managers?

Blog Managers are professionals responsible for overseeing the planning, creation, publication, and promotion of blog content for a website or organization. They coordinate with writers, editors, and marketing teams to ensure content aligns with overall business goals and engages the target audience. Blog Managers also analyze performance metrics, optimize content for SEO, and implement strategies to grow readership and engagement. Their role combines content strategy, team management, editorial oversight, and digital marketing skills.

What is the difference between Blog Manager vs Content Writer?

AspectBlog Manager

Required SkillsContent planning, SEO, team coordination
Work EnvironmentOversees multiple blogs, manages teams, strategic planning
Employer & Industry UsageMedia companies, marketing agencies, corporate websites

The main difference between a Blog Manager and a Content Writer is that the Blog Manager oversees the entire blog strategy, manages content teams, and ensures SEO optimization, while the Content Writer focuses on creating individual blog posts. The Blog Manager has broader responsibilities, including planning, editing, and analytics, whereas the Content Writer primarily produces content. Both roles require strong writing skills, but the Blog Manager also needs project management and SEO expertise.

What are the most commonly searched types of Blog jobs in Michigan? The most popular types of Blog jobs in Michigan are:
What are popular job titles related to Blog Manager jobs in Michigan? For Blog Manager jobs in Michigan, the most frequently searched job titles are:
What cities in Michigan are hiring for Blog Manager jobs? Cities in Michigan with the most Blog Manager job openings:
Infographic showing various Blog Manager job openings in Michigan as of May 2026, with employment types broken down into 1% As Needed, 91% Full Time, 5% Part Time, 1% Temporary, and 2% Contract. Highlights an 40% Physical, and 60% Remote job distribution, with an average salary of $43,165 per year, or $20.8 per hour.
Digital Marketing Specialist

Digital Marketing Specialist

Bill & Paul's Sporthaus

Grand Rapids, MI • On-site

Full-time

Posted 2 days ago


Job description

Position Title: Digital Marketing Specialist

We need someone who understands today's digital marketing world and can help manage online campaigns, social media, Klaviyo, blog content, website marketing, and paid advertising. This person should be able to follow a weekly plan, create strong content, track results, and help drive more traffic, engagement, online sales, rental reservations, and store visits.

Main responsibilities would include:

  • Manage Google Ads campaigns for products, rentals, services, sales, and seasonal categories
  • Build and send email campaigns through Klaviyo
  • Create and improve Klaviyo flows, including welcome emails, abandoned cart, browse abandonment, post-purchase, win-back, and seasonal campaigns
  • Manage Facebook and Instagram content with a consistent weekly plan
  • Create posts, stories, reels, product features, rental content, sale posts, and seasonal outdoor content
  • Use real store products, displays, new arrivals, staff picks, rentals, and outdoor lifestyle content
  • Help create SEO-focused blog posts that bring organic traffic to the website
  • Write content around rentals, kayaks, canoes, paddle boards, camping, footwear, apparel, ski, snowboard, and Michigan outdoor activities
  • Support website marketing updates, including banners, landing pages, blog posts, promotional content, and collection page copy
  • Make sure emails, ads, social media, blogs, and campaigns link back to the correct website pages
  • Track performance and report what is working and what needs to improve
  • Follow a weekly digital marketing calendar and complete tasks consistently

Skills we should look for:

  • Google Ads experience
  • Klaviyo experience
  • Email and SMS marketing experience
  • Social media marketing experience
  • SEO and blog-writing knowledge
  • Basic Shopify knowledge
  • Google Analytics knowledge
  • Strong writing and communication skills
  • Good eye for photos, videos, layout, and brand presentation
  • Ability to create content that supports sales, rentals, and customer engagement

Important qualities:

  • Organized and proactive
  • Creative but able to follow a plan
  • Comfortable working with digital tools
  • Understands how websites, email, ads, blogs, and social media work together
  • Can look at results and improve campaigns
  • Understands seasonal retail and local customers
  • Can create content that matches the Bill & Paul's brand
  • Stays aware of what is happening in the store each week and turns that into marketing content

What this person should help improve:

  • Website traffic
  • Google Ads performance
  • Email open rates and click-through rates
  • Online sales
  • Rental reservations
  • Social media consistency
  • SEO blog traffic
  • Customer engagement
  • Digital brand presence
  • Connection between the store, website, email, ads, and social media

A background check is required for all offers of employment.