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Behavior Marketing Jobs in Springfield, IL (NOW HIRING)

Collect and analyze data to gain insights into user behaviour, product usage, and marketing performance. * Use data-driven decisions to guide growth strategies and experiments. Viral Marketing:

Behavioral Competencies Required * Influences - Using compelling arguments to gain support and ... in marketing, customer-facing, or external engagement roles * Demonstrated ability to build and ...

Sales Associate

Springfield, IL · On-site

$14 - $18.75/hr

Embraces our values & sets an example through his/her behaviors * Responsible for compliance with ... marketing updates; and completing prices changes.) * Meets merchandise processing standards and ...

Staff Accountant

Springfield, IL · On-site

$54K - $71K/yr

... with Marketing to manage the programs, analyzing breakage and * presenting findings and ... EXPERIENCE, EDUCATION, AND BEHAVIORS * Must represent The Potbelly Advantage and Our Values.

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Behavior Marketing information

See Springfield, IL salary details

$13

$32

$55

How much do behavior marketing jobs pay per hour?

As of Aug 11, 2026, the average hourly pay for behavior marketing in Springfield, IL is $32.40, according to ZipRecruiter salary data. Most workers in this role earn between $21.44 and $42.88 per hour, depending on experience, location, and employer.

What is the difference between Behavior Marketing vs Digital Marketing?

AspectBehavior MarketingDigital Marketing
FocusUses consumer behavior data to tailor marketing strategiesEncompasses all online marketing channels and tactics
Required SkillsData analysis, consumer psychology, targeted messagingSEO, content creation, social media, paid advertising
Work EnvironmentMarketing agencies, e-commerce, retailOnline platforms, digital agencies, brands
CertificationsAnalytics, consumer behavior, marketing analyticsGoogle Ads, SEO certifications, social media marketing

Behavior Marketing focuses on analyzing consumer behavior data to create personalized marketing strategies, while Digital Marketing covers a broad range of online marketing channels and tactics. Both roles require understanding digital tools, but Behavior Marketing emphasizes data-driven insights into consumer actions, making it a specialized subset within the broader digital marketing landscape.

What is behavior marketing?

Behavior marketing is a strategy used by marketing professionals to target consumers based on their online behaviors, such as browsing history, purchase patterns, and engagement with digital content. It involves analyzing data to deliver personalized advertisements and improve marketing effectiveness, often utilizing tools like cookies and analytics platforms.
What are popular job titles related to Behavior Marketing jobs in Springfield, IL? For Behavior Marketing jobs in Springfield, IL, the most frequently searched job titles are:
What job categories do people searching Behavior Marketing jobs in Springfield, IL look for? The top searched job categories for Behavior Marketing jobs in Springfield, IL are:
What cities near Springfield, IL are hiring for Behavior Marketing jobs? Cities near Springfield, IL with the most Behavior Marketing job openings:
Infographic showing various Behavior Marketing job openings in Springfield, IL as of August 2026, with employment types broken down into 1% Internship, 77% Full Time, 20% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $67,385 per year, or $32.4 per hour.

$75K - $120K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 20 days ago


Job description

We are seeking a highly skilled Marketing Manager to join our team at our Assumption, IL facility to serve as the primary marketing owner for a key business segment within our North America business.
This is a hands-on, business-facing role responsible for leading and driving marketing execution in support of business priorities, working closely with Product Management and Sales to set direction, prioritize initiatives, and move key efforts forward.
The role blends product marketing leadership with execution. You will be expected to bring clarity to complex situations, make decisions, and follow through to delivery. Success in this role requires sound judgment, a strong understanding of the market, and the ability to both think and execute.
This role serves as the clear point of accountability for marketing execution within the assigned business area to deliver work that is focused, aligned, and delivered with impact.
Your Impact
  • Serve as the primary marketing partner to Product Management and Sales, helping shape priorities and guide go-to-market efforts
  • Lead product marketing execution across the lifecycle, including positioning, launches, sales support, and in-market activity
  • Drive the planning and execution of integrated marketing campaigns, including advertising, sales tools, digital channels (including social), and dealer-facing communications
  • Develop clear, differentiated positioning and messaging that translates product capabilities into customer value and supports value-based selling
  • Lead collaboration with the broader marketing team (creative, digital, communications, events) to align priorities and ensure high-quality work is delivered on time
  • Lead campaign deployment and key marketing activities, including events, promotions, and product launches
  • Stay closely connected to market conditions, customer needs, and competitive activity, using insights to inform priorities, messaging, and direction
  • Support Sales with practical tools and messaging that are useful in real customer conversations
  • Evaluate campaign performance and business impact, using insights to improve execution and adjust direction

Your Experience and Qualifications
  • 6+ years of experience in B2B marketing, product marketing, or commercial marketing
  • Proven ability to lead cross-functional initiatives and drive execution with accountability
  • Strong understanding of customer needs, market dynamics, and how product decisions are made.
  • Experience working closely with Product Management and Sales teams
  • Demonstrated experience supporting product launches, campaigns, and sales enablement efforts
  • Ability to translate information into clear, actionable direction
  • Ability to manage multiple priorities and maintain follow-through in a fast-paced environment
  • Strong communication and collaboration skills, with the ability to work across functions and influence without direct authority

Nice to Have
  • Experience in agriculture, industrial equipment, or similar B2B industries
  • Experience working with or supporting dealer channels
  • Experience planning and managing integrated marketing campaigns across multiple channels, including social

Your Compensation and Benefits
Expected annual salary for this role will be $75,000 - $120,000, plus eligible for an annual bonus. This is dependent upon job related knowledge, experience, and skills.
Benefits will include the ability to elect health care and wellness plans, dental and vision plans, flexible and virtual work options (where available), 401(k) Savings Plan with company match, paid holidays, paid time off, health savings and flexible spending accounts, reimbursement for continuing education, life insurance, and other supplemental insurance plans.
Your Workplace and Travel
You will be working an onsite role based out of Assumption, IL.
We value inclusion and recognize the innovation a diverse workforce delivers to our farmers. Through our recruitment efforts, we are committed to building a team that includes a variety of experiences, backgrounds, cultures and perspectives.
Join us as we bring agriculture into the future and apply now!
Grain & Protein Technologies is proud to be an Equal Opportunity Employer. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
1. GPT Purpose: Feeding the World Better, through high quality grain and responsibly raised protein
2. GPT Mission: Make Farmers and Agribusiness Managers more productive and more profitable
3. GPT Culture: Winning Values and Winning Behaviors that nurtures a "Winners Win" culture of excellence
4. GPT Approach: Achieve balanced and sustainable success for Employees, Customers, and Owners
Grain & Protein Technologies is a leading global designer, manufacturer, and marketer of reliable, durable, and innovative equipment solutions for grain, seed, poultry, egg, and swine production. Generating $1.1 billion in annual revenue, the Company serves farmers and agribusiness managers in over 100 countries and currently operates 19 manufacturing facilities across 5 continents, employing more than 3600 people.
The Company goes to market with its strong portfolio of industry leading brands - GSI, Cumberland, AP, Tecno, Cimbria, Aerotech, Reventa, and Euroemme. With its Company Purpose of "Feeding the World Better", Grain & Protein Technologies emphasizes advancing smart technologies and offering innovative technical solutions to make farmers and agribusiness managers more productive and profitable in a sustainable way.