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Basketball Marketing Jobs (NOW HIRING)

The Familie

NIL Basketball Intern

Los Angeles, CA · On-site

$16.25 - $21.50/hr

Preferably pursuing a degree in Sports Management, Business, Marketing, Communications, or a related field * Strong knowledge of and interest in college and high school basketball * Genuine interest ...

The Familie

NIL & Athlete Marketing Intern

Los Angeles, CA · On-site

$16.25 - $21.50/hr

The NIL & Athlete Marketing Intern will support the agency's football and basketball athlete marketing efforts, with a primary focus on Name, Image, and Likeness (NIL) strategy, partnerships, and ...

Howard

$55K - $60K/yr

BASIC FUNCTION The Manager of Marketing, Ticketing, and Fan Engagement manages all aspects of the ... football, men's basketball, women's basketball, and volleyball. * Enhance and direct game ...

LA28

Sport Manager - Wheelchair Basketball

Los Angeles, CA · On-site

$15 - $19.50/hr

... Marketing, Commercial, Technology, HR, and Finance. Key Responsibilities Competition and Training Venue(s) Design * Liaise with International Wheelchair Basketball Federation (IWBF) for the ...

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Basketball Marketing information

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How much do basketball marketing jobs pay per hour?

As of Sep 2, 2026, the average hourly pay for basketball marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is basketball marketing?

Basketball marketing refers to the strategies and activities used to promote basketball teams, leagues, players, and related products or events. Professionals in this field develop campaigns to increase fan engagement, drive ticket sales, attract sponsorships, and boost brand awareness for basketball organizations. They utilize digital media, social platforms, community outreach, and partnerships to connect with audiences and grow the sport's popularity. Successful basketball marketing requires creativity, knowledge of the sport, and an understanding of target demographics.

What are the key skills and qualifications needed to thrive in basketball marketing?

To excel in Basketball Marketing, you need a strong understanding of sports marketing principles, brand management, and audience engagement, often supported by a degree in marketing, sports management, or a related field. Familiarity with digital marketing platforms, social media analytics tools, and CRM systems is typically required. Creativity, teamwork, and excellent communication skills distinguish top performers who can build compelling campaigns and foster relationships with fans and sponsors. These skills are essential for driving brand growth, increasing fan loyalty, and maximizing revenue opportunities in the competitive sports industry.

What are some common challenges faced by professionals working in basketball marketing, and how can they be addressed?

Professionals in basketball marketing often face challenges such as standing out in a highly competitive sports market, engaging diverse fan bases, and adapting to rapidly changing digital trends. To address these, it's important to stay updated on audience preferences, leverage data analytics for targeted campaigns, and continuously innovate with creative content across social media platforms. Collaboration with athletes, coaches, and partner brands also plays a key role in amplifying marketing efforts and building lasting fan relationships.

What is the difference between Basketball Marketing vs Sports Marketing?

AspectBasketball MarketingSports Marketing
CredentialsMarketing degree, sports management certificationsMarketing degree, sports management certifications
Work EnvironmentBasketball teams, leagues, eventsVarious sports teams, leagues, events
Industry UsageSpecifically focused on basketballBroader, includes multiple sports

Basketball Marketing is a specialized subset of Sports Marketing, focusing solely on promoting basketball teams, leagues, and events. Sports Marketing covers a wider range of sports, but both roles require similar credentials and work environments. Understanding these differences helps professionals target their career paths effectively.

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What states have the most Basketball Marketing jobs?

States with the most job openings for Basketball Marketing jobs include:

What job categories do people searching Basketball Marketing jobs look for?

The top searched job categories for Basketball Marketing jobs are:

Basketball Marketing jobs near you
Infographic showing various Basketball Marketing job openings in the United States as of August 2026, with employment types broken down into 60% Full Time, and 40% Part Time. Highlights an 100% In-person job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

NIL Basketball Intern

The Familie

Los Angeles, CA • On-site

$16.25 - $21.50/hr

Internship

Posted 7 days ago

Job description

About Us:

The Familie is a music and sports agency representing top talent across the entertainment and athletic industries. Headquartered in Nashville, The Familie also has offices in Los Angeles, Scottsdale, and San Diego. We offer an exciting opportunity for a motivated college student to gain hands-on experience in the fast-paced world of talent management.

Position Overview:

The Familie is seeking a motivated and detail-oriented NIL Basketball Intern to support our basketball team with recruiting, research, and day-to-day initiatives related to prospective NIL talent.

This role is ideal for a student with a strong knowledge of college and high school basketball who is interested in learning more about athlete representation, talent identification, and the NIL landscape. The intern will work closely with members of our basketball team to research and track prospective athletes, monitor developments across college basketball and recruiting, and provide administrative and research support throughout the recruiting process.

This internship provides hands-on exposure to the talent representation business and an opportunity to learn how an agency identifies, evaluates, and builds relationships with prospective basketball clients.

*Please note this is an unpaid internship, applicants MUST be eligible for class credit.*

Responsibilities:

  • Research and identify prospective NIL basketball talent at the college and high school levels
  • Assist with tracking prospective recruits, including player information, rankings, statistics, team information, and other relevant updates
  • Monitor college basketball, high school basketball, recruiting rankings, transfer activity, and other developments relevant to prospective talent
  • Research prospective athletes and compile background information to support the recruiting process
  • Maintain and update internal recruiting databases, trackers, and prospect lists
  • Assist with preparing player profiles, research summaries, and other materials for internal review
  • Track key dates, games, tournaments, showcases, and other events relevant to recruiting efforts
  • Conduct research on the NIL and college basketball landscape, including industry trends and developments
  • Support agents and team members with administrative needs related to recruiting and prospective clients
  • Participate in team meetings and assist with notes and follow-up items as needed
  • Support additional basketball and NIL-related projects as assigned

Details:

Duration: 3 months, with flexible start and end dates based on academic calendar (Fall 2026)

Hours: Time commitment expectation of about 15- 20 hours a week. Flexible schedule based on the intern's class schedule.

Compensation: Unpaid internship; must be eligible for class credit

In-Office Requirement: Interns are expected to be onsite 2-3  days per week

Requirements

Qualifications:

  • Must be enrolled in a university and continue to be enrolled for the duration of the internship
  • Preferably pursuing a degree in Sports Management, Business, Marketing, Communications, or a related field
  • Strong knowledge of and interest in college and high school basketball
  • Genuine interest in athlete representation, recruiting, NIL, and the sports industry
  • Familiarity with college basketball recruiting, player rankings, transfer activity, and the broader basketball landscape
  • Strong research and analytical skills with the ability to organize and communicate information clearly
  • Excellent attention to detail and organizational skills
  • Strong written and verbal communication skills
  • Ability to manage multiple projects and deadlines in a fast-paced environment
  • Ability to maintain confidentiality and exercise discretion when handling sensitive information
  • Self-motivated with the ability to take direction and work independently
  • Previous experience in sports, recruiting, basketball operations, or a related field is a plus, but not required
  • Preference for juniors and seniors