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Basketball Marketing Jobs (NOW HIRING)

Life Time

Markets and promotes Ultimate Hoops training programs throughout the club using approved marketing materials and processes to increase participation. * Engages basketball members during high traffic ...

Life Time, Inc.

Basketball Trainer

Oak Brook, IL · On-site

Markets and promotes Ultimate Hoops training programs throughout the club using approved marketing materials and processes to increase participation. * Engages basketball members during high traffic ...

Hopewell Valley YMCA

Basketball Instructor

Pennington, NJ · On-site

$15 - $20/hr

Assists in the marketing and distribution of program information. * Assists in YMCA special events ... Full-Time/Part-Time Part-Time Position Basketball Instructor Position Requirements QUALIFICATIONS:

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Basketball Marketing information

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$13

$32

$56

How much do basketball marketing jobs pay per hour?

As of Sep 2, 2026, the average hourly pay for basketball marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is basketball marketing?

Basketball marketing refers to the strategies and activities used to promote basketball teams, leagues, players, and related products or events. Professionals in this field develop campaigns to increase fan engagement, drive ticket sales, attract sponsorships, and boost brand awareness for basketball organizations. They utilize digital media, social platforms, community outreach, and partnerships to connect with audiences and grow the sport's popularity. Successful basketball marketing requires creativity, knowledge of the sport, and an understanding of target demographics.

What are the key skills and qualifications needed to thrive in basketball marketing?

To excel in Basketball Marketing, you need a strong understanding of sports marketing principles, brand management, and audience engagement, often supported by a degree in marketing, sports management, or a related field. Familiarity with digital marketing platforms, social media analytics tools, and CRM systems is typically required. Creativity, teamwork, and excellent communication skills distinguish top performers who can build compelling campaigns and foster relationships with fans and sponsors. These skills are essential for driving brand growth, increasing fan loyalty, and maximizing revenue opportunities in the competitive sports industry.

What are some common challenges faced by professionals working in basketball marketing, and how can they be addressed?

Professionals in basketball marketing often face challenges such as standing out in a highly competitive sports market, engaging diverse fan bases, and adapting to rapidly changing digital trends. To address these, it's important to stay updated on audience preferences, leverage data analytics for targeted campaigns, and continuously innovate with creative content across social media platforms. Collaboration with athletes, coaches, and partner brands also plays a key role in amplifying marketing efforts and building lasting fan relationships.

What is the difference between Basketball Marketing vs Sports Marketing?

AspectBasketball MarketingSports Marketing
CredentialsMarketing degree, sports management certificationsMarketing degree, sports management certifications
Work EnvironmentBasketball teams, leagues, eventsVarious sports teams, leagues, events
Industry UsageSpecifically focused on basketballBroader, includes multiple sports

Basketball Marketing is a specialized subset of Sports Marketing, focusing solely on promoting basketball teams, leagues, and events. Sports Marketing covers a wider range of sports, but both roles require similar credentials and work environments. Understanding these differences helps professionals target their career paths effectively.

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Cities with the most Basketball Marketing job openings:

What states have the most Basketball Marketing jobs?

States with the most job openings for Basketball Marketing jobs include:

What job categories do people searching Basketball Marketing jobs look for?

The top searched job categories for Basketball Marketing jobs are:

Basketball Marketing jobs near you
Infographic showing various Basketball Marketing job openings in the United States as of August 2026, with employment types broken down into 60% Full Time, and 40% Part Time. Highlights an 100% In-person job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Director of Marketing & Fan Experience for Women's Basketball

University of South Carolina

Los Angeles, CA

$52K/yr

Full-time

Medical, Life, Retirement, PTO

Re-posted 14 days ago

Job description

Posting Summary
Logo Posting Number STA00547PO26 Job Family Athletics Administration Job Function Athletics Administration USC Market Title Athletics Administrator Link to USC Market Title https://uscjobs.sc.edu/titles/173104 Job Level P3 - Professional Business Title (Internal Title) Director of Marketing & Fan Experience for Women's Basketball Campus Columbia Work County Richland College/Division Athletics Department ATH Department of Athletics State Pay Range Unclassified USC Market Range B00 Anticipated Hiring Range $52,000 - Salary commensurate with qualifications. Location of Vacancy Part/Full Time Full Time Hours per Week 37.5 Work Schedule
  • Generally Monday - Friday, 8:30am - 5:00pm. 
  • Willing to work a flexible schedule to include evenings, weekends and holidays to meet the needs of the department.
Basis 12 months Job Search Category Other Professional
About USC
About University of South Carolina
From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor's degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service - helping to build healthier, more educated communities in South Carolina and beyond.
Veterans' Preference Statement
The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.
Benefits for FTE Positions
The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at https://uscjobs.sc.edu. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.
Position Description
Advertised Job Summary
The Director of Marketing & Fan Experience is responsible for developing and executing strategic marketing, fan engagement, and revenue generation initiatives that support the University of South Carolina Athletics Department. This position works to enhance the Gamecock Athletics brand, drive attendance and ticket sales, create meaningful community engagement opportunities, and develop innovative fan experiences that contribute to the department's overall success.
The Director serves as the primary marketing contact for women's basketball and provides strategic oversight of community outreach initiatives, assigned non-ticketed sports, and revenue-generating events. Additionally, this position supports departmental priorities related to fan development, attendance growth, community engagement, and revenue generation while cultivating relationships that enhance the visibility and impact of Gamecock Athletics throughout the state.
Job Related Minimum Required Education and Experience
  • Requires a bachelor's degree in a job related field and 3 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.
Required Certification, Licensure/Other Credentials Preferred Qualifications
  • Master's degree in marketing, sport management, communications, business administration, public relations, or a related field.
  • Experience working in NCAA Division I intercollegiate athletics, preferably at the Power Four level. 
  • Experience collaborating with multimedia rights partners, ticket operations, communications, creative services, and external stakeholders. 
  • Experience with budget management, strategic planning, and departmental operations.
Knowledge/Skills/Abilities
  • Demonstrated experience developing and executing marketing plans, attendance initiatives, and fan engagement programs. 
  • Experience planning and executing game presentation and promotional activities for athletic events. 
  • Experience supervising, mentoring, or training interns or other project teams.
  • Excellent written, verbal, organizational, and interpersonal communication skills. 
  • Ability to manage multiple projects simultaneously in a fast-paced environment.
  • Ability to work evenings, weekends, and holidays as required by athletic event schedules.
Job Duties
Job Duty
Women's Basketball Marketing Strategy & Attendance Growth: Serve as the primary marketing contact for women's basketball, developing, implementing, and evaluating comprehensive marketing, fan engagement, and game presentation plans designed to increase attendance, enhance the game-day atmosphere, and support revenue objectives. Create and execute promotional campaigns, group sales initiatives, theme nights, grassroots marketing efforts, and other attendance-driving programs. Plan, coordinate, and execute all fan experience and game presentation elements for women's basketball, including game themes, entertainment elements, promotions, sponsor activations, videoboard content, public address announcements, and fan engagement initiatives. Collaborate with coaches, sport administrators, communications, creative services, ticket operations, Learfield, and external partners to execute integrated marketing campaigns and achieve departmental goals.
Essential Function Yes Percentage of Time 35 Job Duty
Revenue Generation & Special Events: Assist with the development, implementation, and evaluation of innovative revenue-generating events and fan engagement initiatives that support departmental objectives. Lead marketing efforts related to assigned special events, which could include Garnet & Black Madness, the Making Spirits Bright Holiday Pop-Up, and other departmental events. Collaborate with internal and external stakeholders to identify new opportunities for fan development, community engagement, sponsorship activation, and revenue growth.
Essential Function Yes Percentage of Time 20 Job Duty
Non-Ticketed Sport Oversight: Provide strategic oversight and direction for marketing efforts for assigned non-ticketed sports through the training, supervision, and mentorship of marketing interns. Ensure marketing plans, promotional initiatives, and attendance-building efforts align with departmental goals and brand standards. Assist interns in the development and execution of marketing campaigns, game presentation elements, and fan engagement initiatives that support the student-athlete and fan experience across assigned programs.
Essential Function Yes Percentage of Time 15 Job Duty
Administrative Responsibilities & Departmental Support: Assist with departmental planning, special projects, budget management, and other assignments as requested. Support the execution of departmental marketing initiatives, fan engagement programs, and revenue-generating events. Provide guidance and support to marketing interns assigned to non-ticketed sports while fostering professional growth and development. Perform other duties as assigned in support of the Athletics Department.
Essential Function Yes Percentage of Time 10 Job Duty
Community Outreach Programs & Fan Development: Provide strategic oversight of the department's community outreach initiatives, including Active Gamecocks and Read with the Gamecocks. Develop and execute marketing plans, promotional campaigns, and engagement strategies that expand the reach and impact of these programs throughout the state. Cultivate relationships with schools, educators, community organizations, and other stakeholders to increase participation and strengthen the connection between Gamecock Athletics and local communities. Evaluate program effectiveness and identify opportunities for growth and enhanced community engagement.
Essential Function Yes Percentage of Time 20
Position Attributes
Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.
Safety Sensitive or Security Sensitive No Hazardous weather category Non-Essential
Posting Detail Information
Number of Vacancies 1 Desired Start Date Job Open Date 07/20/2026 Job Close Date 09/03/2026 Open Until Filled No Special Instructions to Applicant
Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email. 
 
We are only accepting applications submitted by September 3, 2026.
 
The University of South Carolina offers a valuable benefits package including but not limited to:
  • Health and Life Insurance
  • Retirement Programs
  • Paid Tuition
  • Dependent Scholarships
  • Annual Leave
  • Sick Leave
  • 13 Paid Holidays (including an extended December holiday)
  • Paid Parental Leave
  • Professional Development Opportunities

 Click here to learn more about why you should work at USC.
Quicklink for Posting https://uscjobs.sc.edu/postings/209868 EEO Statement
The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.

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