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Basketball Marketing Jobs (NOW HIRING)

Mondo

Senior Manager, Partnership Marketing

Boston, MA · On-site

Lead partnership marketing strategy for Basketball and additional sports initiatives. * Manage relationships with athletes, agents, agencies, and strategic partners. * Develop and execute integrated ...

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How much do basketball marketing jobs pay per hour?

As of Aug 11, 2026, the average hourly pay for basketball marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in basketball marketing?

To excel in Basketball Marketing, you need a strong understanding of sports marketing principles, brand management, and audience engagement, often supported by a degree in marketing, sports management, or a related field. Familiarity with digital marketing platforms, social media analytics tools, and CRM systems is typically required. Creativity, teamwork, and excellent communication skills distinguish top performers who can build compelling campaigns and foster relationships with fans and sponsors. These skills are essential for driving brand growth, increasing fan loyalty, and maximizing revenue opportunities in the competitive sports industry.

What is basketball marketing?

Basketball marketing refers to the strategies and activities used to promote basketball teams, leagues, players, and related products or events. Professionals in this field develop campaigns to increase fan engagement, drive ticket sales, attract sponsorships, and boost brand awareness for basketball organizations. They utilize digital media, social platforms, community outreach, and partnerships to connect with audiences and grow the sport's popularity. Successful basketball marketing requires creativity, knowledge of the sport, and an understanding of target demographics.

Is it hard to get a job in basketball marketing?

Getting a job in basketball marketing can be competitive, as it often requires relevant experience, strong communication skills, and knowledge of sports industry trends. Building a network, gaining internships, and developing skills in marketing tools like social media and analytics can improve chances of employment in this field.

What is the difference between Basketball Marketing vs Sports Marketing?

AspectBasketball MarketingSports Marketing
CredentialsMarketing degree, sports management certificationsMarketing degree, sports management certifications
Work EnvironmentBasketball teams, leagues, eventsVarious sports teams, leagues, events
Industry UsageSpecifically focused on basketballBroader, includes multiple sports

Basketball Marketing is a specialized subset of Sports Marketing, focusing solely on promoting basketball teams, leagues, and events. Sports Marketing covers a wider range of sports, but both roles require similar credentials and work environments. Understanding these differences helps professionals target their career paths effectively.

What are some common challenges faced by professionals working in basketball marketing, and how can they be addressed?

Professionals in basketball marketing often face challenges such as standing out in a highly competitive sports market, engaging diverse fan bases, and adapting to rapidly changing digital trends. To address these, it's important to stay updated on audience preferences, leverage data analytics for targeted campaigns, and continuously innovate with creative content across social media platforms. Collaboration with athletes, coaches, and partner brands also plays a key role in amplifying marketing efforts and building lasting fan relationships.
More about Basketball Marketing jobs
What cities are hiring for Basketball Marketing jobs? Cities with the most Basketball Marketing job openings:
What states have the most Basketball Marketing jobs? States with the most job openings for Basketball Marketing jobs include:
What job categories do people searching Basketball Marketing jobs look for? The top searched job categories for Basketball Marketing jobs are:
Basketball Marketing jobs near you
Infographic showing various Basketball Marketing job openings in the United States as of August 2026, with employment types broken down into 45% Full Time, and 55% Part Time. Highlights an 95% In-person, and 5% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Men's Club Basketball Coach (Graduate Assistant) (Student)

University of the Incarnate Word

San Antonio, TX • On-site

$13/hr

Part-time

Re-posted 6 days ago

Job description

Position Details
Position Information
Position Title
Men's Club Basketball Coach (Graduate Assistant) (Student)
Academic Year
2026-2027
UIW Mission
University of the Incarnate Word is a Catholic institution that welcomes to its community persons of diverse backgrounds, in the belief that their respectful interaction advances the discovery of truth, mutual understanding, self-realization, and the common good.
Position Summary
The Men's Club Basketball Coach (Graduate Assistant) is responsible for coaching the Men's Club Sports Basketball team during the Fall and Spring semesters. This position reports to the Director of Sports and Wellness in the Club Sports Program.
This is a student position open to UIW graduate students.
Essential Functions
Essential duties include:
  • Attending all meetings, directing practices, training athletes on game strategies and techniques, motivating student-athletes, and supervising traveling, pre-game warmups, and games.
  • Responsible for keeping balanced budgets and ensuring that student-athletes are maintaining their GPA.
  • Help run and lead fundraising events, create new relationships with sponsors as well as attend community service events.
  • Work with Club Sports supervisor to better the program by, but not limited to, assisting with marketing/ recruiting for Men's Basketball team.
  • Annual review following each season worked.
  • Perform other duties as assigned.

Qualifications
Knowledge Skills and Abilities
  • Strong communication and interpersonal skills.
  • Knowledge of Men's Basketball at the collegiate level.
  • Ability to plan practices involving on-court instruction and player development.
  • Commitment to student-athlete welfare and academic success.
  • Commitment to University rules.
  • Ability to assess team needs and develop goal-oriented action plans.
  • Excellent organizational and time-management skills.
  • Excellent marketing skills.
  • Ability to work effectively with individuals from diverse communities and cultures.
  • Employee shall adhere to all applicable rules and regulations of the University, the Conference, and the NCAA.

Required Education
Current UIW graduate student
Required Work Experience
At least one (1) year coaching experience or participation in a college basketball program
Preferred Qualifications
None.
Required Certifications, Licenses or Registrations
CPR and First Aid Certification (if expired, must be completed within 3 months of employment)
Work Hours
  • 20 hours per week required.
  • Practices and games/tournaments are on nights and weekends, ability to meet during work hours with athletes, trainer and supervisors during the academic year.

Physical Demands
Typical with job position.

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