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Basketball Marketing Jobs (NOW HIRING)

Mondo

Senior Manager, Partnership Marketing

Boston, MA · On-site

Lead partnership marketing strategy for Basketball and additional sports initiatives. * Manage relationships with athletes, agents, agencies, and strategic partners. * Develop and execute integrated ...

AEG

Fall Marketing Intern

Frederick, MD · On-site

$15 - $20/hr

Frederick Flying Cows - Professional Basketball Organization 2026 Fall Marketing Internship (Frederick, Maryland) * Unpaid Internship Position * Candidates MUST reside in or commute daily to ...

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How much do basketball marketing jobs pay per hour?

As of Sep 3, 2026, the average hourly pay for basketball marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is basketball marketing?

Basketball marketing refers to the strategies and activities used to promote basketball teams, leagues, players, and related products or events. Professionals in this field develop campaigns to increase fan engagement, drive ticket sales, attract sponsorships, and boost brand awareness for basketball organizations. They utilize digital media, social platforms, community outreach, and partnerships to connect with audiences and grow the sport's popularity. Successful basketball marketing requires creativity, knowledge of the sport, and an understanding of target demographics.

What are the key skills and qualifications needed to thrive in basketball marketing?

To excel in Basketball Marketing, you need a strong understanding of sports marketing principles, brand management, and audience engagement, often supported by a degree in marketing, sports management, or a related field. Familiarity with digital marketing platforms, social media analytics tools, and CRM systems is typically required. Creativity, teamwork, and excellent communication skills distinguish top performers who can build compelling campaigns and foster relationships with fans and sponsors. These skills are essential for driving brand growth, increasing fan loyalty, and maximizing revenue opportunities in the competitive sports industry.

What are some common challenges faced by professionals working in basketball marketing, and how can they be addressed?

Professionals in basketball marketing often face challenges such as standing out in a highly competitive sports market, engaging diverse fan bases, and adapting to rapidly changing digital trends. To address these, it's important to stay updated on audience preferences, leverage data analytics for targeted campaigns, and continuously innovate with creative content across social media platforms. Collaboration with athletes, coaches, and partner brands also plays a key role in amplifying marketing efforts and building lasting fan relationships.

What is the difference between Basketball Marketing vs Sports Marketing?

AspectBasketball MarketingSports Marketing
CredentialsMarketing degree, sports management certificationsMarketing degree, sports management certifications
Work EnvironmentBasketball teams, leagues, eventsVarious sports teams, leagues, events
Industry UsageSpecifically focused on basketballBroader, includes multiple sports

Basketball Marketing is a specialized subset of Sports Marketing, focusing solely on promoting basketball teams, leagues, and events. Sports Marketing covers a wider range of sports, but both roles require similar credentials and work environments. Understanding these differences helps professionals target their career paths effectively.

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Cities with the most Basketball Marketing job openings:

What states have the most Basketball Marketing jobs?

States with the most job openings for Basketball Marketing jobs include:

What job categories do people searching Basketball Marketing jobs look for?

The top searched job categories for Basketball Marketing jobs are:

Basketball Marketing jobs near you
Infographic showing various Basketball Marketing job openings in the United States as of August 2026, with employment types broken down into 60% Full Time, and 40% Part Time. Highlights an 100% In-person job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Graduate Assistant- Women's Basketball

University of Evansville

Evansville, IN • On-site

Full-time

Posted 13 days ago

Job description

The University of Evansville, a member of the Missouri Valley Conference, invites applications for the position of Graduate Assistant, Women's Basketball. This position provides an outstanding opportunity for an aspiring collegiate athletics professional to gain hands-on experience within a Division I women's basketball program while pursuing a graduate degree.
The Graduate Assistant will assist the Women's Basketball coaching staff in all aspects of program operations, student-athlete development, recruiting, and administrative support. The successful candidate will contribute to the continued success of the program while developing professionally in a collaborative and student-centered environment.
Key Responsibilities
The Graduate Assistant will support the Women's Basketball program through a variety of operational, recruiting, and administrative functions, including:
Basketball Operations
  • Assist coaches with practice planning, preparation, and daily team activities.
  • Support game-day operations and team logistics.
  • Coordinate film exchange and assist with video editing and analysis.
  • Assist with statistical tracking, reporting, and game preparation.
  • Help coordinate team travel arrangements and operational logistics.

Recruiting & Student-Athlete Support
  • Assist with the recruitment and retention of academically and athletically qualified student-athletes.
  • Help organize recruiting visits and recruiting-related operations in accordance with NCAA regulations.
  • Develop and maintain positive relationships with student-athletes, faculty, staff, and campus partners.
  • Support initiatives that promote student-athlete academic success and personal development.

Program Administration
  • Assist with overall administration of the Women's Basketball program.
  • Coordinate community engagement and service opportunities for student-athletes.
  • Assist with marketing, promotions, and fan engagement initiatives.
  • Support social media and digital communication efforts for the program.
  • Assist with the planning and administration of camps and clinics, including business development and operational support.
  • Complete other duties as assigned by the Head Women's Basketball Coach.

Compliance
  • Perform all responsibilities in accordance with University of Evansville, NCAA, and Missouri Valley Conference rules and regulations.
  • Maintain a commitment to ethical conduct, compliance, and student-athlete welfare.

Required Qualifications
  • Bachelor's degree from an accredited institution.
  • Admission to, or eligibility for admission into, a University of Evansville graduate program.
  • Strong organizational, communication, and interpersonal skills.
  • Ability to work effectively with student-athletes, coaches, faculty, staff, and community members.
  • Demonstrated commitment to academic and athletic excellence.
  • Ability to work evenings, weekends, holidays, and travel as required by the competition schedule.

Preferred Qualifications
  • Previous collegiate playing, coaching, or team operations experience.
  • Experience with video editing, scouting software, and statistical analysis.
  • Knowledge of NCAA Division I athletics and recruiting regulations.
  • Experience with social media management, event planning, or sports marketing initiatives.

Benefits
As a Graduate Assistant, the selected candidate will receive:
  • University-provided housing.
  • A stipend.
  • Full tuition coverage for courses leading to completion of a master's degree.
  • Valuable hands-on experience within an NCAA Division I Women's Basketball program.

Why Join the University of Evansville?
The University of Evansville offers graduate assistants the opportunity to gain meaningful experience in a competitive Division I athletics environment while pursuing advanced education. Working alongside experienced coaches and administrators, the Graduate Assistant will develop the skills and professional network necessary for future success in collegiate athletics.
How to Apply
Interested candidates should submit application materials through the University of Evansville employment portal.
The University of Evansville expects all members of its community to treat each other with respect and civility. The University is committed to fostering an inclusive environment and is an equal opportunity employer.

Apply