... baseball culture. Location : ideally in San Diego or Bay Area, however open to remote candidates ... Own the integrated live content marketing calendar across MLB The Show. * Develop marketing ...
... baseball culture. Location : ideally in San Diego or Bay Area, however open to remote candidates ... Own the integrated live content marketing calendar across MLB The Show. * Develop marketing ...
... baseball culture. Location : ideally in San Diego or Bay Area, however open to remote candidates ... Own the integrated live content marketing calendar across MLB The Show. * Develop marketing ...
... baseball culture. Location : ideally in San Diego or Bay Area, however open to remote candidates ... Own the integrated live content marketing calendar across MLB The Show. * Develop marketing ...
Graphic Designer
$50K/yr
EL1 is the proud youth baseball and softball training partner of Major League Baseball. SUMMARY The ... Collaborate with the marketing team and Program Managers on the concept development and production ...
Graphic Designer
$50K/yr
EL1 is the proud youth baseball and softball training partner of Major League Baseball. SUMMARY The ... Collaborate with the marketing team and Program Managers on the concept development and production ...
Account Representative - State Farm Agent Team Member
Keaau, HI · Remote
$45K - $55K/yr
I attended the University of Hawaii, played college baseball, and today I'm married with five ... This is a remote position.
Quick apply
Account Representative - State Farm Agent Team Member
Keaau, HI · Remote
$45K - $55K/yr
I attended the University of Hawaii, played college baseball, and today I'm married with five ... This is a remote position.
Business Growth Analyst & Project Manager
Secaucus, NJ · Remote
$80K - $100K/yr
MLB Network is the ultimate television destination for baseball fans, with studios located in ... remote production, operations, engineering, media management, creative services, social media and ...
Business Growth Analyst & Project Manager
Secaucus, NJ · Remote
$80K - $100K/yr
MLB Network is the ultimate television destination for baseball fans, with studios located in ... remote production, operations, engineering, media management, creative services, social media and ...
$54K - $86K/yr
Approval of remote and hybrid work is not guaranteed regardless of work location.For additional ... The individual would primarily design for Penn State Men's Hockey, Women's Basketball, Baseball ...
$54K - $86K/yr
Approval of remote and hybrid work is not guaranteed regardless of work location.For additional ... The individual would primarily design for Penn State Men's Hockey, Women's Basketball, Baseball ...
Baseball Marketing Remote information
What is a baseball marketing remote job?
What are some common challenges faced by remote baseball marketing professionals, and how can they be addressed?
What are the key skills and qualifications needed to thrive as a baseball marketing remote professional?
What is the difference between Baseball Marketing Remote vs Baseball Content Coordinator?
| Aspect | Baseball Marketing Remote | Baseball Content Coordinator |
|---|---|---|
| Required Credentials | Marketing degree or related experience, familiarity with sports marketing | Marketing or communications background, knowledge of baseball content |
| Work Environment | Remote, flexible schedule, digital collaboration tools | Typically office or field-based, with some remote work possible |
| Employer & Industry Usage | Sports marketing agencies, teams, leagues | Baseball teams, media outlets, sports organizations |
| Search & Comparison Intent | Understanding remote marketing roles in baseball | Clarifying content creation roles in baseball |
Baseball Marketing Remote focuses on developing marketing strategies and campaigns for baseball organizations remotely, emphasizing digital marketing skills. Baseball Content Coordinator involves creating and managing baseball-related content, often in a more hands-on or on-site role. Both roles require a passion for baseball and marketing, but differ mainly in work environment and specific responsibilities.

Brand Manager - Live Content and Seasonal Marketing
San Mateo, CA • On-site, Remote
Full-time
Posted 18 days ago
Job description
We are seeking a Brand Manager - Live Content and Seasonal Marketing to lead the marketing strategy and execution of live content, player engagement, retention, and lifecycle initiatives across the MLB The Show.
This role serves as the bridge between annual launch campaigns and year-round player engagement, ensuring that marketing efforts continue to drive participation, retention, excitement, and community engagement throughout the baseball season. The Manager will drive integrated lifecycle strategies across owned, earned, and paid channels, connecting in-game content, real-world baseball moments, and marketing activations cohesively.
The ideal candidate combines strategic thinking, player empathy, campaign execution experience, a passion for live-service gaming, and a deep understanding of baseball culture.
Location: ideally in San Diego or Bay Area, however open to remote candidates within US.
If candidate is fully remote, outside of San Diego or Bay Area, business travel will be expensed, however moments that matter and sync weeks will not be covered by the business.
Responsibilities
Live Content Strategy
- Own the integrated live content marketing calendar across MLB The Show.
- Develop marketing strategies supporting seasonal content, roster updates, content programs, special events, and major baseball moments.
- Partner with development, product, and content teams to align marketing opportunities with the live content roadmap to ensure consistent content cadence that drives sustained engagement across the lifecycle.
Customer Engagement & Lifecycle Marketing
- Develop player engagement strategies across the customer lifecycle.
- Identify opportunities to improve onboarding, retention, reactivation, and long-term engagement.
- Partner with CRM, social, community, and owned-channel teams to execute engagement initiatives.
- Partnership on the product lifecycle and post launch promo strategy and schedule
Paid Media
- Lead paid media strategy for live service initiatives, parntering with media teams to define targeting, messaging, budget allocation, and channel mix.
- Optimize performance across acquisition and reactivation (ROAS, CPA, conversion).
- Ensure paid media is integrated with lifecycle, content, and product beats.
Baseball Culture, Tentpole Event Activation, & Fan Engagement
- Monitor MLB storylines, player performances, major league events, and fan conversations.
- Identify opportunities to connect real-world baseball moments with in-game content and marketing campaigns.
- Own marketing activation for key tentpole events (e.g. All-Star Game, Postseason, major cultural moments).
- Serve as an advocate for the MLB The Show player and baseball fan perspective within marketing planning discussions.
Launch-to-Live Planning
- Lead development of launch-to-live strategies and first 30/60/90-day engagement plans.
- Ensure launch campaigns create momentum that carries into ongoing live-service engagement.
Performance, Experimentation, & Insights
- Partner with analytics teams to evaluate campaign performance and player behavior.
- Develop recommendations based on engagement data and campaign results.
- Lead campaign post-mortems and learning reviews.
Required Qualifications
- 5+ years of experience in gaming, sports marketing, brand marketing, product marketing, lifecycle marketing, or related disciplines.
- Demonstrated knowledge of MLB The Show and its game modes, content structure, and player community.
- Strong passion for baseball and familiarity with Major League Baseball players, teams, storylines, and season structure.
- Experience supporting live-service video games, ongoing content programs, and customer engagement initiatives.
- Strong analytical mindset and comfort working with data.
- Excellent communication and stakeholder management skills.
Preferred Qualifications
- Experience with player retention, CRM, or lifecycle marketing programs.
- Experience working with sports, entertainment, or gaming communities.
- Experience partnering with analytics and community teams to inform marketing decisions.
Success Metrics
- Quality and effectiveness of live content marketing programs
- Retention and reactivation performance (Active Users, return rate, engagement trends)
- Player engagement across live content beats
- Integration of real-world baseball moments into marketing initiatives
- Effectiveness of tentpole event activations
- Post-launch engagement health
- Stakeholder satisfaction and cross-functional alignment
About PlayStation
Sourced by ZipRecruiter
Industry
Manufacturing
Company size
1,001 - 5,000 Employees
Headquarters location
San Mateo, CA, US
Year founded
1994