Backbone Operations Director Jobs (NOW HIRING)

MariaDB is making a big impact on the world. Whether you’re checking your bank account, buying a coffee, shopping online, making a phone call, listening to music, taking out a loan or ordering takeout – MariaDB is the backbone of applications used everyday. Companies small and large, including 75% of the Fortune 500, run MariaDB, touching the lives of billions of people. With massive reach through Linux distributions, enterprise deployments and public clouds, MariaDB is uniquely positioned as the leading database for modern application development.

We're looking for an experienced demand generation focused marketing operations leader who is equally comfortable developing long-term operational strategy as they are rolling up their sleeves to solve day-to-day execution challenges. This is a highly visible role responsible for the systems, processes, reporting, analytics, and operational infrastructure that enable our global marketing organization to execute at scale.

You'll act as both a strategic partner to and an extension of the Demand Generation team, taking ownership of the operational execution behind global demand generation programs. From campaign operations and marketing automation to reporting, analytics, and lead management, you'll work closely with Product Marketing, Field Marketing, SDRs, Sales Operations, Revenue Operations, Finance, and Executive Leadership to drive pipeline growth and optimize marketing's contribution to revenue.

This role combines strategic leadership with hands‑on execution. You'll own our marketing technology ecosystem, vendor relationships, campaign operations, lead management processes, reporting infrastructure, marketing budget operations, and data quality while continuously improving how marketing operates across the company.

Reporting to the VP of Revenue Marketing, you'll help build the operational foundation that supports MariaDB's next stage of growth.

• Own the global marketing operations strategy, processes, and infrastructure.
• Design scalable operational workflows that improve speed, efficiency, and execution across the marketing organization.
• Continuously identify opportunities to simplify processes, automate manual work, and improve operational excellence.
• Develop documentation, governance, and best practices for the global marketing organization.

Be the owner and administrator for the marketing technology ecosystem, including platforms such as:

• Marketo
• Salesforce
• Clay
• Qualified
• Monday.com
• Zoom Webinar
• ON24 (or webinar platforms)
• Demandbase / 6sense (if applicable)
• N8N and AI workflow automation
• Additional technologies introduced into the stack

Responsibilities include:

• Platform administration
• Integrations
• Vendor management
• Security and user management
• System optimization
• New technology evaluations
• AI automation initiatives

You'll ensure our technology ecosystem is scalable, integrated, and supports the evolving needs of the business.

Partner with Demand Generation, Field Marketing, Product Marketing, and regional marketing teams to operationalize campaigns from planning through execution.

Responsibilities include:

• Campaign setup and execution
• Lead lifecycle management
• Database segmentation
• Email operations
• Webinar operations
• Landing pages
• Routing and workflows
• Campaign QA
• UTM governance
• Attribution
• Program measurement

You'll establish repeatable operational processes that allow marketing to execute consistently across regions and programs.

Develop the reporting infrastructure that enables leadership to understand marketing performance.

You'll own:

• Marketing KPI dashboards
• Pipeline reporting
• Funnel analytics
• Campaign performance
• Marketing sourced pipeline
• Marketing influenced revenue
• Forecasting
• Executive dashboards
• Budget reporting
• ROI analysis

You'll turn complex data into actionable insights that improve decision making across the organization.

Partner closely with Sales Operations and Revenue Operations to optimize the entire lead lifecycle.

Responsibilities include:

• Lead scoring
• Lead routing
• SLA management
• Attribution models
• Salesforce data quality
• Lifecycle definitions
• Campaign influence
• Sales handoff processes
• Marketing and Sales reporting alignment

You'll ensure marketing and sales operate from a single source of truth.

Partner with Marketing Leadership and Finance to manage operational budgets and vendor relationships.

Responsibilities include:

• Marketing budget tracking
• Purchase order management
• Vendor negotiations
• Contract management
• Invoice tracking
• Technology renewals
• Agency management
• Operational forecasting

You'll ensure marketing investments are managed efficiently and measured against business outcomes.

Maintain the health of the marketing database and ensure high-quality reporting.

Responsibilities include:

• Database health
• Data normalization
• Compliance
• Data enrichment
• Duplicate management
• Field governance
• Documentation
• Process audits
• Operational quality assurance

You'll establish marketing data as a trusted business asset.

As the marketing organization grows, you'll help build and lead the Marketing Operations function.

You'll:

• • Manage external agencies and operational vendors
  • Mentor future Marketing Operations team members
  • Establish operational standards
  • Drive cross-functional alignment
  • Champion a culture of operational excellence and continuous improvement

• 8+ years of Marketing Operations, Revenue Operations, or Demand Generation Operations experience in B2B SaaS or enterprise technology.
• Expert knowledge of Marketo (or similar systems) and Salesforce administration.
• Experience administering and integrating modern marketing technology platforms.
• Strong understanding of lead lifecycle management, campaign operations, attribution, and marketing analytics.
• Experience building executive dashboards and reporting for senior leadership.
• Deep understanding of marketing KPIs, pipeline generation, funnel metrics, and revenue attribution.
• Experience managing marketing technology vendors, agencies, and operational budgets.
• Strong project management and organizational skills with the ability to manage multiple global initiatives simultaneously.
• Exceptional analytical and problem‑solving skills.
• Experience implementing automation, AI workflows, and operational efficiencies.
• Excellent communication and executive presentation skills.
• Experience working in a global, cross‑functional organization.

Cultural Add Traits

• Strong attention to detail while prioritizing competing workloads
• Ability to work in a fast‑paced environment with minimal supervision
• Possesses business acumen
• Strong problem‑solving skills

The annual anticipated U.S. base salary range for this full‑time position is USD $180,000 - $200,000.

Actual salaries may vary and fall outside of this range depending on factors such as a candidate’s qualifications, geographic location, skills, experience, and competencies.

In addition, we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than the job description as posted. Salary is one component of MariaDB’s total rewards package, which (subject to eligibility requirements) may include equity ownership, health insurance, life, and disability insurance, funds toward professional development resources, Flexible Paid Time Off (FPTO), paid holidays, and parental leave, a massive degree of flexibility and freedom, and more.

Why Join MariaDB?

At MariaDB, you'll be part of a dynamic, global team that's at the forefront of the data revolution. We offer a competitive salary, comprehensive benefits, and the opportunity to make a significant impact on the company’s growth. If you're a data‑driven powerhouse who is ready to build, optimize, and scale our marketing operations, we want to hear from you!

• At MariaDB we celebrate the diverse experiences and perspectives of our employees because this drives innovation and success. MariaDB is an equal opportunity employer dedicated to creating a welcoming and inclusive workplace for everyone.
• MariaDB does not sponsor work visas or relocation.
• MariaDB is committed to providing accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter.
• MariaDB will not accept agency resumes without a prior contractual agreement with HR. Please do not forward resumes to any recruiting alias or employee directly. MariaDB is not responsible for paying any fees associated with any unsolicited submitted CV/Resumes.