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B2B Analyst Jobs (NOW HIRING)

CATO Payments

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B2B Sales Executive

Kansas City, MO · On-site

$80K - $250K/yr

Conduct detailed needs analysis to understand client challenges and craft customized proposals that ... Develop and execute strategic business development plans to penetrate new markets and expand ...

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Business Analyst

Mentor, OH · On-site

Lead end-to-end business analysis activities including discovery, analysis, documentation, validation, and prioritization of requirements. * Facilitate workshops, interviews, process reviews, and ...

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How much do b2b analyst jobs pay per year?

As of Jun 10, 2026, the average yearly pay for b2b analyst in the United States is $76,273.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,500.00 and $90,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a B2B Analyst, and why are they important?

To thrive as a B2B Analyst, you need strong analytical skills, business acumen, and experience with data interpretation, typically supported by a degree in business, economics, or a related field. Proficiency in data analysis tools like Excel, SQL, and BI platforms (such as Tableau or Power BI) is commonly required. Excellent communication, critical thinking, and collaboration skills help you convey insights and work effectively with cross-functional teams. These abilities are crucial for transforming complex data into actionable strategies that drive business growth and informed decision-making.

What are some common challenges B2B Analysts face when working with multiple stakeholders across departments?

B2B Analysts often collaborate with teams from sales, marketing, product development, and finance, each with their own priorities and data needs. A common challenge is aligning these diverse interests and ensuring that insights are relevant and actionable for all parties. Effective communication, strong project management skills, and the ability to translate complex data into clear recommendations are essential to overcoming these challenges and driving consensus. Building strong relationships and maintaining an open dialogue with stakeholders can also help streamline workflows and improve the overall decision-making process.

What are B2B Analysts?

B2B Analysts are professionals who evaluate business-to-business (B2B) markets, trends, and data to help companies make informed strategic decisions. They typically analyze customer behavior, market opportunities, competitor activities, and sales performance to identify areas for growth and improvement. Their insights support sales, marketing, product development, and executive teams in targeting the right business clients and optimizing business strategies.

What is the difference between B2B Analyst vs B2C Analyst?

AspectB2B AnalystB2C Analyst
Primary FocusBusiness-to-Business relationships and marketsBusiness-to-Consumer markets and customer behavior
Work EnvironmentCorporate, B2B sales, and marketing teamsRetail, e-commerce, and consumer-focused companies
Skills & CertificationsData analysis, market research, CRM tools, certifications like Google AnalyticsCustomer insights, data analysis, marketing analytics certifications

While both B2B and B2C Analysts analyze data to inform business strategies, B2B Analysts focus on relationships and sales between companies, whereas B2C Analysts concentrate on consumer behavior and retail trends. Their roles often overlap in data skills but differ in target audiences and industry applications.

More about B2B Analyst jobs
What job categories do people searching B2B Analyst jobs look for? The top searched job categories for B2B Analyst jobs are:
B2B Analyst jobs near you

B2B Sales Executive

CATO Payments

Kansas City, MO • On-site

$80K - $250K/yr

Full-time

Posted 19 days ago

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Job description

Job Overview
We are seeking a dynamic and results-driven B2B Sales Account Executive to join our growing sales team. In this role, you will be at the forefront of expanding our business footprint by developing strong relationships with corporate clients and driving revenue growth through strategic sales initiatives. Your energetic approach, combined with your expertise in business development and technical sales, will be instrumental in identifying new opportunities, nurturing existing accounts, and delivering tailored solutions that meet client needs. This is an exciting chance to leverage your negotiation skills, marketing insights, and leadership qualities to make a significant impact in a fast-paced environment.

Duties

  • Cultivate and manage a robust pipeline of B2B prospects through warm calling, networking, and targeted outreach efforts.
  • Conduct detailed needs analysis to understand client challenges and craft customized proposals that showcase our technology solutions.
  • Lead negotiations to close deals effectively while ensuring mutual value creation for clients and the company.
  • Develop and execute strategic business development plans to penetrate new markets and expand existing accounts.
  • Collaborate closely with marketing teams to align messaging and campaigns that attract high-quality leads.
  • Utilize Salesforce or similar CRM tools to track sales activities, manage customer interactions, and forecast revenue opportunities accurately.
  • Maintain ongoing account management by providing exceptional service, identifying upsell opportunities, and ensuring client satisfaction.

Experience

  • Proven success in B2B sales, particularly within technology or software sales environments.
  • Strong negotiation skills with a track record of closing complex deals.
  • Experience in business development, with the ability to identify new market opportunities proactively.
  • Familiarity with marketing strategies that support sales growth and brand positioning.
  • Demonstrated ability to use CRM platforms such as Salesforce for managing sales pipelines and customer data.
  • Excellent communication skills, both verbal and written, with the ability to present technical solutions clearly and persuasively.
  • Leadership qualities that inspire confidence in clients and motivate team collaboration; analysis skills to interpret market trends and customer feedback effectively.
  • Prior experience in warm calling techniques to establish rapport quickly with potential clients is highly desirable. This role offers an energetic environment where your proactive approach will be valued as you help shape our growth trajectory. If you’re passionate about technology sales, thrive on building meaningful client relationships, and are eager to lead initiatives that drive success—this opportunity is perfect for you!

Job Types: Full-time, Contract

Benefits:

  • Flexible schedule

Work Location: Hybrid remote in Kansas City, MO 64105

Company Description

CATO Payments is a fast-growing payment technology company focused on helping businesses simplify operations, improve cash flow, and modernize the way they accept payments. We provide payment processing, POS systems, business software, and customer-focused support to merchants across multiple industries. Our culture is built around accountability, growth, problem solving, and long-term relationships — both with our clients and our team.