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How much do automotive pr jobs pay per year?

As of May 28, 2026, the average yearly pay for automotive pr in Georgia is $63,958.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,300.00 and $68,400.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Automotive Product Manager, and why are they important?

To excel as an Automotive Product Manager, you need a solid understanding of automotive engineering, market analysis, and product lifecycle management, often supported by a degree in engineering or business. Familiarity with CAD software, PLM systems, and project management tools, along with certifications like PMP, is highly valuable. Exceptional communication, problem-solving, and leadership skills set standout candidates apart in this role. These skills and qualifications are crucial for successfully guiding product development, ensuring market fit, and driving cross-functional team collaboration in a competitive industry.

What are some common challenges faced by Automotive PR professionals when managing brand reputation during a product recall?

Automotive PR professionals often encounter significant challenges when managing brand reputation during a product recall. They must coordinate clear, timely communications to customers, media, and stakeholders to maintain trust and transparency. Balancing the need to provide accurate information while protecting the company’s image requires strategic messaging and collaboration with legal, engineering, and customer service teams. Additionally, PR professionals must monitor public sentiment and respond proactively to negative coverage, ensuring the company's commitment to safety and customer satisfaction is highlighted throughout the process.

What are automotive PR professionals?

Automotive PR (Public Relations) professionals are specialists who manage the public image and communications of automotive companies, brands, or related organizations. They are responsible for creating and distributing press releases, organizing media events, handling crisis communications, and building relationships with journalists and influencers in the automotive industry. Their goal is to maintain a positive reputation for their clients, promote new products, and effectively communicate key messages to the public and stakeholders. These professionals often work for car manufacturers, suppliers, agencies, or related organizations within the automotive sector.

What is the difference between Automotive PR vs Automotive Service Advisor?

AspectAutomotive PRAutomotive Service Advisor
CredentialsCommunications or marketing degree, PR certificationsHigh school diploma, automotive service certifications often preferred
Work EnvironmentOffice setting, media interactions, press releasesService department, customer interaction, repair shop
Industry UsageAutomotive manufacturers, dealerships, PR firmsDealerships, repair shops, service centers
Primary FocusBrand image, media relations, publicityCustomer communication, service recommendations, repair explanations

Automotive PR focuses on managing a company's public image and media relations within the automotive industry, often working in an office environment. In contrast, an Automotive Service Advisor interacts directly with customers in a dealership or repair shop, focusing on service sales and customer satisfaction. Both roles are essential in the automotive industry but serve different functions and require distinct skill sets.

What are popular job titles related to Automotive Pr jobs in Georgia? For Automotive Pr jobs in Georgia, the most frequently searched job titles are:
What job categories do people searching Automotive Pr jobs in Georgia look for? The top searched job categories for Automotive Pr jobs in Georgia are:
Automotive Pr jobs near you
Manufacturer Relations Coordinator

Manufacturer Relations Coordinator

Asbury Automotive

Sandy Springs, GA

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 9 days ago

Asbury Automotive rating

6.0

Company rating: 6.0 out of 10

Based on 83 frontline employees who took The Breakroom Quiz

102nd of 137 rated car dealerships

Job description

About Asbury
Asbury Automotive Group (NYSE: ABG) is a Fortune 500 company and one of the largest franchised automotive retailers in the United States. We are redefining the traditional dealership model through innovative technologies such as Clicklane and through our commitment to our team members, guests, and partners. Our culture which is grounded in our North Star and Compass and powered by our DRIVE values, focuses on the vision of becoming the Most Guest Centric Automotive Retailer. At Asbury, we work together to provide exceptional experiences for our guests while promoting a fun, supportive and inclusive environment where team members can thrive both personally and professionally. Based on our efforts, we have been recognized as one of the best places to work by both Newsweek and US News & World report.
The Manufacture Relations Coordinator is responsible for supporting the Director of Manufacturer Relations, in relations to licensing for corporate office(s) and operating dealerships. This position works with all OEMs on behalf of the automotive group dealerships. Support for licensing of the corporate location(s) and dealerships to include state and local agencies. Maintain personal information on corporate and dealership officers. Acquisitions and divestitures to include OEM and licensing approvals for OEM agreements, state and local licensing agencies.
Duties/Responsibilities
  • Acquisitions & Divestures - assist in obtaining OEM dealer agreement approval through manufacturers application processes, apply and secure state and local required licenses
  • Provides other departments (finance, accounting, variable, service and parts) legal documents and information on the formation of the new entity(s) and assist as needed other department(s) applications
  • OEM relations - assisting OEM Director working closely will all OEMs to maintain current information on the automotive group dealerships including all sales & service dealer agreements including GM changes, agreement renewals, programs and facility requirements
  • Licensing - assist with applying for and maintain all acquisition licenses and cancel licenses for divestitures
  • Oversees dealership (DMV) renewals for various states
  • Oversees & renews all other local & state license renewals for dealerships and corporate operations
  • National and local dues - tracks and processes local and national dues (NADA & ADA's) including any updated requested information
  • Provides information to legal and other departments to ensure the usage of proper dba's and legal entities
  • Officer Information - assist with tracking personal officer information including running background and fingerprinting for states that requires it
  • Notifies agencies when officers change including OEMs and licensing agencies in various states
  • Maintains highly secure personal information on each current and previous officers
  • Performs other related duties to benefit the mission/vision of the organization
Education & Experience
  • Prior experience preparing and submitting OEM applications
  • Working knowledge of corporate and operational entities (e.g., DBAs, ownership, officers) sufficient to complete manufacturer applications & documents
  • Experience in regulated industries such as automotive, financial services, or similar compliance-driven environments
Pay and Recognition:
  • Weekly pay
  • Paid holidays & paid time off
  • Paid training
  • Stock Awards (select management and front-line team member's eligible)
Insurance / Retirement:
  • Insurance: medical, vision, dental, accident, critical illness and hospital indemnity plans
  • Up to 12 weeks paid pregnancy leave (disability leave)
  • Paid Parental Leave
  • Health savings
  • Flex spending accounts (tax free)
  • Short-term and Long-term disability plans
  • Life Insurance (Whole Life and Term)
  • 401k with company match
Learning, Tuition Assistance and Career Development:
  • Digital career path tool to assist with career development
  • Continuous training through Asbury's Internal Learning Management System
Professional growth and development opportunities Additional advantages:
  • Student loan relief resources
  • Employee assistance program
  • Employee discounts on parts and service repairs
  • Scholarship awards
  • Opportunities to join our community service initiatives, which includes paid volunteer hours
  • Aggressive Employee referral program with bonus opportunities

INDOTHER
Asbury Automotive Group is an equal opportunity employer. We provide equal employment opportunities to all individuals regardless of their race, color, religion, sex, national origin, age, disability, pregnancy, sexual orientation, gender identity, genetic information, or any other protected category as defined by applicable laws. We prohibit discrimination or harassment based on any of these characteristics and affirm our commitment to fostering an inclusive and diverse workplace.

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About Asbury Automotive

Sourced by ZipRecruiter

Asbury Automotive Group, based in Duluth, GA, US, is an eminent player in the automotive industry. Founded in 1995, it has evolved into one of the largest automotive retail and service companies in the US as featured on their website, asburyauto.com. Specializing in automotive dealership and related services, the company’s product line ranges across an extensive array of new and used vehicles, offering vehicle financing and insurance, as well as parts and service. Their mission is centered on enhancing the car ownership experience through a strategic blend of best-in-class results, operational excellence, and superior customer satisfaction.

Industry

Automobile dealers

Company size

10,000+ Employees

Headquarters location

Duluth, GA, US

Year founded

1995

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