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Automotive Pr Jobs (NOW HIRING)

Brembo

Public Relations Specialist

Plymouth, MI · On-site

... automotive media, including digital, print and broadcast. Major duties and responsibilities ... Develops PR plans, compelling content for press releases, product pitches, awards applications and ...

Garmin

Public Relations Specialist

Olathe, KS

... automotive/mobile, aviation, fitness/wellness, outdoor and marine. Lead media and public relations efforts to build awareness of Garmin's products and facilitate the best possible editorial coverage ...

Lucid Motors

Technology PR Manager

Newark, CA · On-site

$109.20K - $150.15K/yr

We are currently looking for a Public Relations Manager to focus on Lucids groundbreaking EV ... Experience with any of the following industries is a huge plus: automotive/EV, consumer tech ...

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How much do automotive pr jobs pay per year?

As of May 28, 2026, the average yearly pay for automotive pr in the United States is $75,745.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,000.00 and $81,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Automotive Product Manager, and why are they important?

To excel as an Automotive Product Manager, you need a solid understanding of automotive engineering, market analysis, and product lifecycle management, often supported by a degree in engineering or business. Familiarity with CAD software, PLM systems, and project management tools, along with certifications like PMP, is highly valuable. Exceptional communication, problem-solving, and leadership skills set standout candidates apart in this role. These skills and qualifications are crucial for successfully guiding product development, ensuring market fit, and driving cross-functional team collaboration in a competitive industry.

What are some common challenges faced by Automotive PR professionals when managing brand reputation during a product recall?

Automotive PR professionals often encounter significant challenges when managing brand reputation during a product recall. They must coordinate clear, timely communications to customers, media, and stakeholders to maintain trust and transparency. Balancing the need to provide accurate information while protecting the company’s image requires strategic messaging and collaboration with legal, engineering, and customer service teams. Additionally, PR professionals must monitor public sentiment and respond proactively to negative coverage, ensuring the company's commitment to safety and customer satisfaction is highlighted throughout the process.

What are automotive PR professionals?

Automotive PR (Public Relations) professionals are specialists who manage the public image and communications of automotive companies, brands, or related organizations. They are responsible for creating and distributing press releases, organizing media events, handling crisis communications, and building relationships with journalists and influencers in the automotive industry. Their goal is to maintain a positive reputation for their clients, promote new products, and effectively communicate key messages to the public and stakeholders. These professionals often work for car manufacturers, suppliers, agencies, or related organizations within the automotive sector.

What is the difference between Automotive PR vs Automotive Service Advisor?

AspectAutomotive PRAutomotive Service Advisor
CredentialsCommunications or marketing degree, PR certificationsHigh school diploma, automotive service certifications often preferred
Work EnvironmentOffice setting, media interactions, press releasesService department, customer interaction, repair shop
Industry UsageAutomotive manufacturers, dealerships, PR firmsDealerships, repair shops, service centers
Primary FocusBrand image, media relations, publicityCustomer communication, service recommendations, repair explanations

Automotive PR focuses on managing a company's public image and media relations within the automotive industry, often working in an office environment. In contrast, an Automotive Service Advisor interacts directly with customers in a dealership or repair shop, focusing on service sales and customer satisfaction. Both roles are essential in the automotive industry but serve different functions and require distinct skill sets.

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What states have the most Automotive Pr jobs? States with the most job openings for Automotive Pr jobs include:
What job categories do people searching Automotive Pr jobs look for? The top searched job categories for Automotive Pr jobs are:
Automotive Pr jobs near you

Public Relations Specialist

Brembo

Plymouth, MI • On-site

Full-time

Posted 20 days ago

Job description

Job Description
Brembo is a global mobility innovation leader developing advanced solutions for vehicles and racing applications. Driven by its purpose, "Shaping a Zero-Accidents Future", Brembo combines industrial excellence and digital innovation to make safety, performance and sustainability integral to the driving experience. Through its brands - AP Racing, ByBre, Brembo, J.Juan, Marchesini, Öhlins and SBS Friction - the Group delivers an integrated ecosystem of technologies, including braking systems, dampers, clutches and wheels, as well as AI-enabled software solutions. For more than 50 years, the Brembo Group has been a key player in top-level motorsport, supplying teams competing in the most prestigious championships and contributing to over 1,000 titles won. Founded in 1961 and headquartered in Bergamo, Italy, Brembo is listed on the Milan Stock Exchange since 1995. The Group employs 16,000 people across 18 countries, with 39 production and commercial sites, 10 R&D centers and 2 Brembo Inspiration Labs. In 2025, revenues totaled €3.7 billion.
Brembo North America is seeking a Public Relations Senior Specialist in its Plymouth, Michigan location to increase awareness of Brembo, its products and technologies, by facilitating the best possible editorial coverage in mainstream and automotive media, including digital, print and broadcast.
Major duties and responsibilities
  • Communicates with journalists to drive awareness of Brembo and its products by demonstrating their unique advantages of compelling design, superior quality and technology.
  • Grows and maintains relationships with media contacts.
  • Develops PR plans, compelling content for press releases, product pitches, awards applications and company statement and quotes.
  • Coordinate press conferences and support corporate/brand events
  • Works closely with the global PR and Communications team.
  • Monitor and analyze PR campaign effectiveness, providing regular reports on media coverage and impact.
  • Manage external agencies and vendors to develop and execute world-class public relations campaigns.
  • Execute administrative duties as needed.

Basic qualifications
  • BA or BS degree in Public Relations, Marketing, Communications, Journalism, English or a related field. A Master's Degree is a plus.
  • 5+ years of experience in Public Relations or equivalent experience
  • Strong verbal, written communication skills and excellent presentation skills.
  • Strong earned media background
  • Proven ability to manage effectively multiple projects in an agile, fast-paced environment.
  • Accustomed to working within an international team.
  • Travelling (30%) is required.

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