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Auto Sales Jobs in Appleton, WI (NOW HIRING)

Merchandiser/Cashier

Green Bay, WI · On-site

$11.50 - $15.50/hr

Greet customers on sales floor, directs them to product or to parts specialist. Check out customers ... O'Reilly Auto Parts has a proven track record of growth and stability. O'Reilly is full of ...

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Auto Sales information

See Appleton, WI salary details

$26.3K

$61K

$122K

How much do auto sales jobs pay per year?

As of Sep 1, 2026, the average yearly pay for auto sales in Appleton, WI is $60,950.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,800.00 and $71,200.00 per year, depending on experience, location, and employer.

What is auto sales?

Auto sales refer to the business of selling new or used vehicles to customers, typically through dealerships or car lots. Professionals in auto sales assist customers in selecting suitable vehicles, explaining features, arranging test drives, and negotiating prices and financing options. The goal is to match customers with vehicles that meet their needs while ensuring a positive buying experience. Auto sales can involve both individual sales representatives and entire dealership teams working together to meet sales targets and provide customer service.

What are the key skills and qualifications needed to thrive as an auto sales professional?

To thrive as an Auto Sales professional, you need strong product knowledge, persuasive selling skills, and typically a high school diploma or equivalent. Familiarity with customer relationship management (CRM) software, dealership inventory systems, and financing platforms is important. Excellent communication, active listening, and resilience help build rapport with customers and close sales. These skills ensure you can effectively match customer needs with vehicles, deliver a positive buying experience, and achieve sales targets.

What are some common challenges faced by auto sales professionals, and how can they be addressed?

Auto sales professionals often face challenges such as meeting monthly sales targets, handling customer objections, and staying up-to-date with rapidly changing vehicle features and financing options. To address these, it's important to develop strong communication and negotiation skills, stay knowledgeable about the latest inventory and industry trends, and build lasting customer relationships through follow-up and excellent service. Many dealerships also offer ongoing training and support to help sales staff succeed in a competitive environment.

What is the difference between Auto Sales vs Auto Service Technician?

AspectAuto SalesAuto Service Technician
Required CredentialsHigh school diploma; sales training or certification often preferredHigh school diploma; technical or vocational training; ASE certification beneficial
Work EnvironmentShowroom, dealership offices, customer-facingGarage, repair shop, service bays, workshop
Industry UsageSales departments within automotive dealershipsService departments within dealerships or independent repair shops
Common Search/ComparisonAuto Sales vs Auto Service Technician

Auto Sales professionals focus on selling vehicles to customers, requiring sales skills and customer service abilities. Auto Service Technicians diagnose and repair vehicles, requiring technical skills and certifications. While both roles work within automotive dealerships, their daily tasks, skills, and work environments differ significantly.

Is auto sales a good career to get into?

Auto sales is a sales-oriented career that involves selling vehicles to customers, often requiring strong communication and negotiation skills. It can offer high earning potential through commissions, but income may vary based on sales performance and market conditions. Success in auto sales often depends on building customer relationships and product knowledge.

What cities near Appleton, WI are hiring for Auto Sales jobs?

Cities near Appleton, WI with the most Auto Sales job openings:

Infographic showing various Auto Sales job openings in Appleton, WI as of August 2026, with employment types broken down into 82% Full Time, and 18% Part Time. Highlights an 100% In-person job distribution, with an average salary of $60,950 per year, or $29.3 per hour.

Store Counter Sales (Part Time)

Genuine Parts Company

Green Bay, WI • On-site

$15.75 - $20.50/hr

Part-time

Medical, Retirement

Posted 27 days ago


Genuine Parts Company rating

7.3

Company rating: 7.3 out of 10

Based on 63 frontline employees who took The Breakroom Quiz

215th of 427 rated retail wholesalers


Job description

We are so much more than a Parts Store and we are looking for even more great talent to join our NAPA family! As a NAPA Counter Sales associate, you are looked at as the "face of the retail store" and the go to person as soon as our customers enter our retail stores for all of their automotive needs. You don't need to be able to tear and motor down and rebuild it (however, if you can, that's awesome) - but we do need you to have a background and knowledge of automotive parts. A NAPA Counter Sales associate is a great opportunity whether you are looking to spend your career with us as a Parts Specialist, want to work full/part-time or you just want to get your foot in the door with us to explore other careers at some point - We welcome you!
What you will be doing:
  • Provide auto parts answers and solutions for our retail and wholesale customers in person at the counter/over the phone
  • Use your parts knowledge to assist other NAPA team members answer questions for customers
  • Providing outstanding customer care and interactions with everyone who comes into our NAPA Store!
  • Bring customer focus and high energy to our fast-paced stores
  • Welcome retail customers into our retail stores and engage to provide a positive consumer experience
  • Use technology (computer), cash register, telephone, and paper catalog system

This is the right opportunity for you if you:
  • Genuinely enjoy helping our retail and wholesale customers with their auto parts and service questions
  • Have gained your parts experience by working the automotive industry or have gained your experience tinkering with/repairing cars & trucks through the year
  • You are willing to learn all things automotive if you don't have the background in automotive parts.
  • Want to join a team where you can learn and grow your career - the opportunities are endless!

What you'll need:
  • Valid Driver's License
  • Previous experience in a parts store or automotive industry or at least a willingness to learn all things auto parts.
  • High School Diploma or GED. Technical or Trade school courses or degree.
  • Excellent verbal and written communication skills
  • Love fast paced retail environments
  • Great listening skills and empathy for customers

And if you have this, even better (not a deal breaker if you don't):
  • Background and/or passion for automotive industry, heavy equipment, farm industry, diesel, marine, or dealership.
  • Experience in a parts store, auction, retail store, auto body/collision
  • Knowledge of cataloging AND/OR inventory management systems, a plus
  • Entirely customer-centric (external/internal)
  • ASE Certifications

What's in it for you:
  • Awesome people and brand
  • Competitive Pay
  • Outstanding health benefits and 401K
  • Stable company. Fortune 200 with a "family" feel
  • A Culture of promotion from within, using your creativity, finding solutions/fixes, and where no 2 days or career paths are the same!
  • Great training, and ongoing development with support from multiple leaders/your team

Not the right fit? Let us know you're interested in a future opportunity by joining our Talent Community on jobs.genpt.com or create an account to set up email alerts as new job postings become available that meet your interest!
GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.

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