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Audience Science Jobs (NOW HIRING)

Astrion

Optical Engineer

Mountain View, CA · On-site

$152K - $196K/yr

Ability to present information clearly to a diverse audience (science, engineering, management, costs, scheduling) * Work collaboratively with mission interdisciplinary team members from various ...

Omnicom Media

Director, Audience Analytics

New York, NY · On-site

... science and advanced analytics. The Director, Audience Analytics is an expert in leveraging agency's proprietary data assets and will play a pivotal role in accelerating client's data efforts in ...

General Motors

Media Audience Specialist

Detroit, MI · On-site

Partner with internal Marketing Science, Marketing Technology, and Media teams to align priorities, connect workstreams, and ensure audience capabilities are grounded in business needs and measurable ...

Omnicom Media

Director, Audience Analytics

New York, NY · On-site

... science and advanced analytics. The Director, Audience Analytics is an expert in leveraging agency's proprietary data assets and will play a pivotal role in accelerating client's data efforts in ...

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Audience Science information

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$24.5K

$48.4K

$79K

How much do audience science jobs pay per year?

As of Jun 26, 2026, the average yearly pay for audience science in the United States is $48,391.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,500.00 and $52,000.00 per year, depending on experience, location, and employer.

What are some common challenges faced by professionals working in Audience Science, and how can they be addressed?

Professionals in Audience Science often face challenges related to integrating and analyzing data from multiple sources, ensuring data privacy compliance, and keeping up with rapidly evolving audience behaviors. Collaborating closely with data engineers, marketers, and product teams helps streamline data collection and interpretation. Staying current with industry trends and investing in ongoing training on new analytical tools can also help address these challenges and ensure effective audience insights.

What are the key skills and qualifications needed to thrive as an Audience Science professional, and why are they important?

To thrive as an Audience Science professional, you need expertise in data analysis, audience segmentation, and behavioral research, typically supported by a degree in marketing, statistics, or a related field. Familiarity with analytics platforms (such as Google Analytics, Adobe Analytics), data visualization tools, and experience with CRM or DMP systems is essential. Strong communication, critical thinking, and collaboration skills help translate data insights into actionable strategies and work effectively with cross-functional teams. These skills are crucial for accurately understanding audiences and optimizing marketing efforts to drive business growth.

What is the highest paying PR job?

In the field of audience science and public relations, executive roles such as Chief Communications Officer or Vice President of Communications tend to be the highest paid, often earning six-figure salaries. These positions require extensive experience, strategic skills, and often involve overseeing large teams and complex campaigns.

What does an audience researcher do?

An audience researcher analyzes data to understand target audiences' behaviors, preferences, and demographics. They use tools like surveys, analytics platforms, and market research methods to inform marketing strategies and content development.

What jobs make 10,000 a month without a degree?

In the field of Audience Science, roles such as digital marketing managers, data analysts, or media buyers can potentially earn $10,000 or more per month through experience, specialized skills, and performance-based bonuses. These jobs often require proficiency in analytics tools, advertising platforms, and strong understanding of audience targeting, with some positions offering high earning potential without formal degrees.

What is Audience Science?

Audience Science refers to the practice of analyzing, segmenting, and understanding audiences using data-driven methods to optimize marketing, advertising, or content strategies. Professionals in this field use tools such as analytics platforms, surveys, and behavioral tracking to gather insights about audience demographics, interests, and behaviors. The goal is to create more effective targeting and personalization, ensuring that the right messages reach the right people at the right time. Audience Science is essential in digital marketing, media planning, and content creation, helping organizations make informed decisions based on audience data.

What kind of jobs in media bring in $150,000 a year?

Senior roles in media such as Media Directors, Content Strategists, or Broadcast Managers often earn $150,000 or more annually, especially with extensive experience, strong leadership skills, and proficiency in industry-standard tools. High-level positions in digital media, advertising, or production companies tend to have higher compensation levels.
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Audience Science jobs near you
Manager, Audience & Data Strategy

Manager, Audience & Data Strategy

Omnicom Group Inc.

Manhattan, NY • On-site

$50K - $95K/yr

Other

Posted 4 days ago

Job description

Manager, Audience & Data Strategy

New York

Omnicom Media (OM), the media services division of Omnicom Group Inc. delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OM agencies around the globe.

Comfluence, LLC is a subsidiary of Omnicom Group and has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Comfluence is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

Comfluence is seeking a Manager, Audience & Data Strategy to join our growing team in New York. This is a unique opportunity to work on a high-profile, multi-vertical client that touches nearly every facet of modern consumer life. From retail to entertainment to tech, you'll be supporting all areas of the business—giving you unparalleled exposure and learning opportunities in a highly collaborative and fast-paced environment.

In this role, you'll dig deep into audience insights and help bring data to life, supporting strategy and planning across multiple business units. You'll work closely with a wide range of internal teams to develop thoughtful, data-informed audience strategies that guide impactful media activations.

Key Responsibilities

  • Support the development and execution of audience strategies across multiple lines of business (entertainment, e-commerce, gaming, technology)
  • Pull, analyze, and interpret audience data from a variety of platforms (e.g., Nielsen, MRI, GWI, and other 1P/2P/3P sources).
  • Conduct audience overlap analyses and sizing to inform segmentation and targeting approaches.
  • Collaborate with the Data Sciences team to develop custom audience approaches
  • Synthesize complex data into actionable insights and clear recommendations informing media strategy & activation
  • Support enterprise level transformation initiatives, advancing the approach to data and technology supporting audience centric planning
  • Manage audience taxonomy implementation and maintenance in partnership with data operations

Qualifications

  • 4–6 years of experience in media, audience strategy, or marketing analytics, ideally in an agency or integrated brand environment.
  • Proficiency with audience insights platforms including Nielsen, MRI, GWI, and others.
  • Strong foundational knowledge of marketing channels, media strategy, and planning best practices
  • Skilled in data analysis, storytelling, and translating insights into strategy.
  • Excellent written communication and business writing skills.
  • Detail-oriented, organized, and able to manage multiple projects with competing deadlines.
  • Confident working with cross-functional teams including strategy, data science, and analytics.
  • Bachelor's degree in Marketing, Communications, Media, Statistics, or a related field—or equivalent experience.

Preferred Qualifications

  • Experience working alongside data science or advanced analytics teams.
  • Familiarity with digital audience targeting platforms (CDPs, DMPs, DSPs).
  • Comfortable navigating ambiguous datasets and turning them into clear, structured strategies.

Why Join Us?

At Comfluence, you'll be part of a tight-knit, strategy-driven team working on one of the largest and most dynamic accounts in the industry. You'll gain hands-on experience in audience planning across multiple verticals and business models—accelerating your expertise in audience strategy, data interpretation, and integrated media planning. We're a collaborative, forward-thinking group that values curiosity, creativity, and clarity—and we're excited to bring someone on board who shares those values.

Compensation Range

$50,000 - $95,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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