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Audience Research Jobs (NOW HIRING)

Tribune Media

Research Director

Albuquerque, NM

This position is responsible for analyzing audience trends, consumer behavior, and market data to ... Overseeing, analyzing and maintaining all research information and functions from Nielsen, Kantar ...

Nexstar Media Group

Research Director

Albuquerque, NM · On-site

This position is responsible for analyzing audience trends, consumer behavior, and market data to ... Overseeing, analyzing and maintaining all research information and functions from Nielsen, Kantar ...

WOWK-TV

Research Director

Albuquerque, NM

This position is responsible for analyzing audience trends, consumer behavior, and market data to ... Overseeing, analyzing and maintaining all research information and functions from Nielsen, Kantar ...

WallStreetQuants

Head of Content and Audience Growth

$100K - $150K/yr

We train candidates for roles in quant trading, quant research, quant development, and other elite ... We are hiring a Head of Content and Audience Growth to turn Wall Street Quants into the most ...

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Audience Research information

What is an Audience Research job?

An Audience Research job involves analyzing audience behaviors, preferences, and demographics to help businesses or media organizations tailor their content, products, or marketing strategies. Professionals in this role use surveys, data analytics, and market research techniques to gather insights about target audiences. Their findings help improve engagement, optimize campaigns, and enhance user experience. Audience researchers often work in media, advertising, entertainment, or marketing industries.

What are the key skills and qualifications needed to thrive in the Audience Research position, and why are they important?

Succeeding in Audience Research requires strong analytical skills, experience with market research methods, and a relevant degree such as marketing, communications, or statistics. Familiarity with data analysis tools like SPSS, Nielsen ratings, Google Analytics, or survey platforms, as well as certification in market research can be advantageous. Exceptional attention to detail, effective communication, and the ability to interpret and present complex data to diverse stakeholders are critical soft skills. Mastering these areas allows audience researchers to deliver valuable insights that guide marketing strategies and content development.

What are the typical responsibilities and daily tasks of someone working in Audience Research?

Audience Researchers are responsible for designing and conducting surveys, analyzing audience data, interpreting media consumption trends, and presenting findings to internal teams or clients. Typical daily tasks can include managing data collection, performing statistical analysis, preparing reports, and collaborating with marketing, content, or product development teams to align insights with organizational goals. The role often involves a mix of independent research work and teamwork, with regular meetings to discuss insights and developments. Staying current with industry trends and emerging data tools is also a common aspect of the job, ensuring that methodologies remain effective and relevant.

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Audience Research jobs near you
Infographic showing various Audience Research job openings in the United States as of July 2026, with employment types broken down into 86% Full Time, 11% Part Time, 1% Temporary, and 2% Contract. Highlights an 81% Physical, 4% Hybrid, and 15% Remote job distribution.
Student Worker - Audience Research and Data Analysis Internship - BC

Student Worker - Audience Research and Data Analysis Internship - BC

Baylor University

Waco, TX • On-site

$10/hr

Part-time

Posted 22 days ago

Baylor University rating

7.2

Company rating: 7.2 out of 10

Based on 17 frontline employees who took The Breakroom Quiz

384th of 612 rated colleges and universities

Job description

Job Title: Student Worker - Audience Research and Data Analysis Internship - BC

Job Classification: Business Operations, Student

Department: Mayborn Museum

Hiring Manager: Molly Noah

Contact: Molly_Noah@Baylor.edu

Work Schedule: 12 hrs per week

Desired Length of Employment: 5 months

Pay Rate: $10.00/hr

Help the Mayborn Museum build evaluation capacity! You will support the Museum's ongoing efforts to systematically collect, analyze, and report on visitor experience data. The Mayborn aims to become a data-driven organization focused on their audiences while collaborating with other museums like Crystal Bridges, Great Lakes Science Center, Natural History Museum of Los Angeles County, Space Center Houston, and more. This internship position will receive ongoing training in human subject research and data evaluation.
Oversee COVES (The Collaboration for Ongoing Visitor Experience Studies) Survey Project 90%
Assist with planning, set-up, and implementation of COVES (23 questions survey administered to museum visitors) survey
Spend 4 hours per week administering COVES survey to visitors at varied times throughout the week
Create reports from survey data to share with museum each month
Plan and facilitate volunteer trainings on administering COVES survey
Assist supervisor in evaluating effectiveness of COVES survey efforts
Other projects as assigned 10%
Other evaluation or market research projects as assigned.
Knowledge, Skills, and Abilities
Creative thinker with a general interest in evaluation
Enjoy working with the general public
Ability to work independently on personal projects
Outgoing personality and experience interacting with people from diverse backgrounds
Ability to work in a fast-paced environment and adapt to changing circumstances
Attention to detail
Ability to effectively communicate in written and spoken English
To work alongside colleagues and volunteers and have a flexible approach to working in team situations
Excellent communication and interpersonal skills and an understanding of the different needs of our visitors
Excellent time management
Assist with various projects, activities or tasks as needed
Ability to comply with University policies
Maintain regular and punctual attendance
 

Employer: Baylor University

Work Location: Mayborn Museum 

Work Address: 1300 S University Parks Dr, Waco, TX 76706

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