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Audience Research Jobs (NOW HIRING)

Aptive

Subject Matter Expert (SME)

The SME will contribute expertise to workstreams spanning paid campaign strategy, formative research, audience segmentation, message development and testing, partner coordination, and performance ...

PowerPlan, Inc

Marketing Intern

Atlanta, GA · On-site

$14.25 - $19/hr

OBJECTIVE 4: Support Keyword and Audience Research for Paid Campaigns Outcome: Deliver structured keyword and audience research outputs that are used in at least one new or optimized paid campaign.

Ceritypartners

Social Media Manager

New York, NY

Leverage AI tools across the content lifecycle-from ideation and drafting to visual asset creation, audience research, performance analysis, and workflow automation-while exercising sound judgment to ...

OuterBox

Senior Paid Social Strategist

$80K - $95K/yr

Audience Research and Analysis: Conduct audience research and segmentation to maximize ad relevance and performance. Utilize audience-targeting features and tools offered by social media platforms.

Cerity Partners

Social Media Manager

New York, NY · On-site

Leverage AI tools across the content lifecycle-from ideation and drafting to visual asset creation, audience research, performance analysis, and workflow automation-while exercising sound judgment to ...

Ceritypartners

Social Media Manager

Chicago, IL · On-site

Leverage AI tools across the content lifecycle-from ideation and drafting to visual asset creation, audience research, performance analysis, and workflow automation-while exercising sound judgment to ...

Limitless East Marketing

Advertising Agent

Dallas, TX · On-site

Conduct market and audience research to help optimize campaign strategies. * Monitor campaign progress and assist in preparing performance summaries. * Maintain organized records of campaign details ...

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Audience Research information

What is an Audience Research job?

An Audience Research job involves analyzing audience behaviors, preferences, and demographics to help businesses or media organizations tailor their content, products, or marketing strategies. Professionals in this role use surveys, data analytics, and market research techniques to gather insights about target audiences. Their findings help improve engagement, optimize campaigns, and enhance user experience. Audience researchers often work in media, advertising, entertainment, or marketing industries.

What are the key skills and qualifications needed to thrive in the Audience Research position, and why are they important?

Succeeding in Audience Research requires strong analytical skills, experience with market research methods, and a relevant degree such as marketing, communications, or statistics. Familiarity with data analysis tools like SPSS, Nielsen ratings, Google Analytics, or survey platforms, as well as certification in market research can be advantageous. Exceptional attention to detail, effective communication, and the ability to interpret and present complex data to diverse stakeholders are critical soft skills. Mastering these areas allows audience researchers to deliver valuable insights that guide marketing strategies and content development.

What are the typical responsibilities and daily tasks of someone working in Audience Research?

Audience Researchers are responsible for designing and conducting surveys, analyzing audience data, interpreting media consumption trends, and presenting findings to internal teams or clients. Typical daily tasks can include managing data collection, performing statistical analysis, preparing reports, and collaborating with marketing, content, or product development teams to align insights with organizational goals. The role often involves a mix of independent research work and teamwork, with regular meetings to discuss insights and developments. Staying current with industry trends and emerging data tools is also a common aspect of the job, ensuring that methodologies remain effective and relevant.

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Audience Research jobs near you
Infographic showing various Audience Research job openings in the United States as of July 2026, with employment types broken down into 5% Internship, 72% Full Time, 18% Part Time, and 5% Contract. Highlights an 68% In-person, 5% Hybrid, and 27% Remote job distribution.
Subject Matter Expert (SME)

Subject Matter Expert (SME)

Aptive

Remote

Full-time

Posted 20 days ago

Aptive Environmental rating

5.5

Company rating: 5.5 out of 10

Based on 38 frontline employees who took The Breakroom Quiz

28th of 33 rated pest control companies

Job description

Job Summary
Aptive is seeking a Subject Matter Expert (SME) to provide specialized expertise in support of SAMHSA's 988 Suicide & Crisis Lifeline Awareness initiative. SMEs on this program serve as recognized authorities in their areas of specialization - which may include suicide prevention, behavioral health, substance use, public health communications, audience research, or related disciplines - and apply that expertise to evaluate and advance the program's communications strategies, creative approaches, and outreach efforts. Working closely with SAMHSA's 988 Communications Team, the Program Manager, and other key personnel, the SME brings deep subject matter knowledge to bear across a program designed to increase awareness and utilization of 988 among individuals at risk for suicide or substance misuse, their families, and the communities and providers who serve them.
Primary Responsibilities
Key responsibilities include analyzing agency and program needs to determine functional requirements, evaluating new methodologies for problem resolution, and developing recommendations for process improvements and innovative solutions aligned with SAMHSA's public health priorities. The SME will contribute expertise to workstreams spanning paid campaign strategy, formative research, audience segmentation, message development and testing, partner coordination, and performance evaluation - ensuring that all program activities are grounded in evidence-based practices and responsive to the needs of priority populations. Additional responsibilities include identifying resources required for specific tasks, advising on emerging tools and technologies relevant to 988 communications, and ensuring that program approaches remain in compliance with organizational and federal requirements. The ideal candidate is a credentialed expert with senior-level experience in behavioral health, public health communications, or a closely related field, and a demonstrated ability to apply specialized knowledge to complex, large-scale federal programs.
Minimum Qualifications
  • Advanced degree (Master's or higher) or equivalent training and certification in a relevant field such as public health, behavioral health, communications, social work, psychology, health education, or a related discipline
  • Minimum of 5 years of senior-level experience in a relevant area of expertise directly applicable to the scope of the 988 Awareness Support program
  • Recognized expertise in one or more of the following areas: suicide prevention, behavioral health crisis services, substance use prevention, public health communications, health behavior change, or audience research and segmentation
  • Demonstrated experience evaluating and applying new methodologies or evidence-based approaches to address complex public health or communications challenges
  • Experience analyzing organizational or program needs and translating them into functional requirements, strategic recommendations, or actionable solutions
  • Ability to develop and communicate recommendations for process improvements and adoption of new solutions or technologies
  • Strong written and verbal communication skills, including the ability to convey complex subject matter knowledge clearly to diverse audiences including government stakeholders, creative teams, and the general public
  • Experience contributing expertise to multi-disciplinary teams in a fast-paced, client-facing environment
  • Ability to obtain and maintain a Public Trust security clearance (Tier II)

Desired Qualifications
  • Prior experience supporting federal health communications programs, particularly with SAMHSA
  • Deep familiarity with the 988 Suicide & Crisis Lifeline, the behavioral health crisis services continuum, or SAMHSA's strategic communications objectives
  • Experience informing or contributing to public awareness campaigns focused on suicide prevention, mental health, or substance use, including formative research, message development, and concept testing
  • Knowledge of the Stages of Behavior Change framework and its application to public health communications campaign design and evaluation
  • Familiarity with reaching and engaging priority or underserved populations at elevated risk for suicide or substance misuse, including culturally responsive communications approaches
  • Experience advising on or contributing to OMB Paperwork Reduction Act (PRA) submissions related to research or data collection activities
  • Familiarity with federal communications standards including Section 508 of the Rehabilitation Act and the Plain Writing Act of 2010
  • Experience supporting partner coordination efforts with grantees, states, territories, Tribes, or community-based organizations
  • Knowledge of emerging digital platforms, AI tools, or other technologies relevant to public health communications and campaign dissemination

About Aptive
Aptive partners with federal agencies to achieve their missions through improved performance, streamlined operations and enhanced service delivery. Based in Alexandria, Virginia, we support more than a dozen agencies including Veterans Affairs, Transportation, Defense, Homeland Security and the National Science Foundation.
We specialize in applying technology, creativity and human-centered services to optimize mission delivery and improve experiences for millions of people who count on government services every day.
Founded: 2012
Employees: 300+ nationwide
EEO Statement
Aptive is an equal opportunity employer. We consider all qualified applicants for employment without regard to race, color, national origin, religion, creed, sex, sexual orientation, gender identity, marital status, parental status, veteran status, age, disability, or any other protected class.
Veterans, members of the Reserve and National Guard, and transitioning active-duty service members are highly encouraged to apply.

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