ZipRecruiter

Log In

1

Audience Development Jobs in Indiana (NOW HIRING)

Televerde

Workforce Development Supervisor

Rockville, IN · On-site

$45K - $55K/yr

... audiences. This role is a key to the success of our participants and our programs. Essential ... Manage the Workforce Development Supervisors/Facilitators to provide them with the tools and ...

Kattsafe

Sales Development Representative

Whitestown, IN

$50K - $60K/yr

The Sales Development Representative (SDR) is an entry level sales position and key contributor to ... audience preferences. * Continuously refine outreach tactics based on performance data, feedback ...

Kattsafe

Sales Development Representative

Whitestown, IN · On-site

$50K - $60K/yr

Description The Sales Development Representative (SDR) is an entry level sales position and key ... audience preferences. * Continuously refine outreach tactics based on performance data, feedback ...

next page

Showing results 1-20

All JobsAudience Development JobsAudience Development Jobs in Indiana

Audience Development information

See Indiana salary details

$10.5K

$68.1K

$101.3K

How much do audience development jobs pay per year?

As of Jul 18, 2026, the average yearly pay for audience development in Indiana is $68,062.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,800.00 and $89,000.00 per year, depending on experience, location, and employer.

What jobs pay 500,000 a year in the US?

In the field of audience development, high-paying roles such as senior executives, directors, or chief officers can earn $500,000 or more annually, especially in large organizations or media companies. These positions often require extensive experience, strategic skills, and leadership responsibilities, with compensation sometimes including bonuses and stock options.

What are the key skills and qualifications needed to thrive in the Audience Development position, and why are they important?

To thrive in Audience Development, you need a strong grasp of digital marketing, content strategy, analytics, and audience segmentation, often supported by a bachelor's degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, social media management platforms, email marketing software, and CRM systems is typically required. Strong communication, creativity, and collaboration skills are vital for engaging diverse audiences and working with cross-functional teams. These abilities help drive audience growth, optimize content reach, and support organizational goals in a competitive media landscape.

What does an Audience Development job involve?

An Audience Development job focuses on growing and engaging an organization's target audience across various platforms. This can include increasing website traffic, social media followers, newsletter subscribers, or event attendees through strategic marketing, content optimization, and data analysis. Professionals in this role often collaborate with content creators, marketing teams, and data analysts to refine audience strategies. The goal is to attract, retain, and deepen audience relationships to drive business growth and engagement.

What is the job description of audience development?

Audience development is a role focused on growing and engaging a target audience for a media organization, brand, or content platform. It involves analyzing audience data, creating strategies to increase reach, and utilizing marketing tools such as social media and email campaigns to build loyalty and expand viewership or readership.

Is PR a high paying job?

Public relations (PR) roles can offer varying salaries depending on experience, location, and industry, with entry-level positions typically earning lower wages and senior roles earning higher salaries. Audience development professionals may earn competitive pay, especially with specialized skills in media relations, content creation, and analytics. Overall, PR jobs can be lucrative but often require experience and a strong network to reach higher salary levels.

What does audience development do?

Audience development professionals focus on growing and engaging a target audience for media, entertainment, or marketing organizations. They analyze audience data, create strategies to increase viewership or readership, and often use tools like analytics platforms to measure success and optimize outreach efforts.

What are some common challenges faced in an Audience Development role?

Audience Development professionals often face the challenge of keeping up with constantly changing digital platforms and shifting audience behaviors. Balancing the creation of engaging content with the need to meet growth targets and measure ROI can also be demanding. Additionally, working with teams across marketing, editorial, and data analytics requires strong project management and communication skills to ensure cohesive strategies. Overcoming these challenges is key to expanding an organization's reach and deepening audience engagement.

What are popular job titles related to Audience Development jobs in Indiana? For Audience Development jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Audience Development jobs in Indiana look for? The top searched job categories for Audience Development jobs in Indiana are:
Audience Development jobs near you
Infographic showing various Audience Development job openings in Indiana as of July 2026, with employment types broken down into 84% Full Time, 13% Part Time, 1% Temporary, and 2% Contract. Highlights an 78% Physical, 4% Hybrid, and 18% Remote job distribution, with an average salary of $68,062 per year, or $32.7 per hour.

Director of Marketing

Indianapolis Museum of Art/Newfields

Indianapolis, IN

$85K - $95K/hr

Full-time

Posted 3 days ago

New

Job description

Job Title: Director of Marketing
Salary Range: $85,000-$95,000 (commensurate with experience)
Department: Marketing & Communications
Reports To: Chief Marketing Officer
FLSA Status: Exempt

PRIMARY RESPONSIBILITIESThe following responsibilities describe the general nature of work for employees in this position, but this is not intended as an exclusive or all-inclusive inventory.

Marketing Strategy & Audience Development
•  Develop and implement comprehensive marketing strategies supporting exhibitions, festivals, public programs, membership, retail, dining, and philanthropy.
•  Identify and grow target audiences through research, segmentation, and data-driven marketing initiatives.
•  Develop annual marketing plans aligned with institutional priorities and revenue goals.
•  Monitor industry trends, audience insights, and competitive positioning to inform strategy.
•  Collaborate with internal stakeholders to ensure marketing efforts support organizational objectives.

Marketing Agency & Ticketing Strategy
•  Serve as the primary day-to-day liaison for Newfields strategic marketing agency, ensuring campaigns align with institutional goals, brand standards, and revenue                objectives.
•  Lead the development of annual marketing plans in partnership with agency partners, including media planning, audience development, and campaign optimization.
•  Evaluate agency performance through established KPIs and reporting metrics, ensuring accountability and return on investment.
•  Collaborate with agency partners to identify new opportunities for audience growth, membership acquisition, and revenue generation.
•  Oversee ticketing strategy across exhibitions, festivals, programs, and special events.
•  Partner with Business Enterprise, Finance, and Guest Experience teams to develop pricing, packaging, promotional offers, and attendance-driving initiatives.
•  Analyze ticket sales performance, attendance trends, conversion rates, and audience behaviors to inform marketing and revenue strategies.
•  Work closely with ticketing and data teams to improve forecasting, reporting, customer segmentation, and overall guest conversion.
•  Support the implementation and optimization of CRM and audience data systems to drive personalized marketing and long-term customer engagement.Campaign Management
•  Lead integrated marketing campaigns across paid, owned, earned, and shared channels.
•  Oversee campaign planning, execution, and evaluation to ensure goals are achieved.
•  Collaborate with internal stakeholders to develop marketing strategies for major exhibitions, events, and institutional initiatives.

Digital Marketing & Analytics
•  Oversee website strategy and digital user experience.
•  Manage digital advertising, SEO, SEM, and audience acquisition efforts.
•  Develop performance measurement frameworks and campaign reporting.
•  Utilize analytics and audience data to optimize marketing effectiveness and return on investment.
•  Monitor campaign performance and provide regular reporting and recommendations.

Brand Management
•  Maintain consistency of the Newfields brand across all marketing channels.
•  Partner with Communications and Design teams to ensure cohesive messaging and visual identity.
•  Lead brand activation initiatives that strengthen awareness, engagement, and institutional reputation.
•  Build out Brand initiatives, including training, workshops, and approvals around the Newfields Promise.

Budgeting
•  Work with Director of Communications to effectively budget for all MarComm initiatives
•  Track, monitor, and report departmental expenses
•  Oversee the contract and procurement process for large marketing initiatives
•  Oversee agency, media, and vendor relationships.
•  Monitor marketing performance against budget and revenue goals.
•  Collaborate with the Marketing EA to ensure all finances are paid, and budgets are balanced

Additional Responsibilities
•  Represent the Marketing Department in cross-functional initiatives and institutional planning efforts.
•  Stay current on marketing trends, technologies, and best practices.
•  Support organizational initiatives and strategic priorities as assigned.Supervisory Responsibilities
This position carries out supervisory duties in alignment with the organization’s policies and applicable laws. Responsibilities include assigning tasks, providing direction, and overseeing the work of staff. This includes, but is not limited to, direct supervision of the following roles:
•  Marketing Campaign Strategist
•  Marketing Project Manager
•  Senior Graphic Designer
To perform the job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Required Skills
•  Strong strategic thinking and project management skills.
•  Ability to analyze data and translate insights into actionable marketing strategies.
•  Strong organizational skills with the ability to manage multiple projects simultaneously.
•  Excellent written and verbal communication skills.
•  Ability to work collaboratively across departments and build strong internal relationships.
•  Strong understanding of digital marketing platforms, audience development, and campaign analytics.
•  Experience managing agencies, vendors, and external partners.

Education and/or Experience
•  Bachelor's degree in Marketing, Communications, Business, or related field.
•  Minimum of 10 years of progressively responsible marketing experience.
•  Experience in arts, culture, attractions, hospitality, tourism, nonprofit, or related industries preferred.
•  Experience managing integrated marketing campaigns and agency relationships.

Physical Demands of Work Environment
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical demands: While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Work environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the position. The noise level in the work environment is usually moderate. 

Apply