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Audience Development Manager Jobs in Frederick, MD

Communications Manager

Rockville, MD · Remote

$98K - $113K/yr

Manager: Yes * Telework: This role is fully remote * Salary Range: $98,474.06-$113,245.20 (how we ... audience engagement, and content development. * Directs media relations and external outreach ...

Working closely with Product Management, Engineering, Manufacturing, Quality, and Sales, you will ... The ability to communicate technical concepts to both technical and non-technical audiences.

Scientific Content Manager

Rockville, MD · On-site

$78K - $116K/yr

Working closely with Product Marketing, MarCom, R&D, and Key Opinion Leaders, this position ... audiences (researchers, clinicians, executives). • Familiarity with digital marketing channels ...

Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 ... the development manager to follow up with the leasing process and file management of Robo Shop ...

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Audience Development Manager information

See Frederick, MD salary details

$10.9K

$71.1K

$105.9K

How much do audience development manager jobs pay per year?

As of Aug 31, 2026, the average yearly pay for audience development manager in Frederick, MD is $71,117.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,200.00 and $93,000.00 per year, depending on experience, location, and employer.

What does an audience development manager do?

An Audience Development Manager focuses on growing and engaging an organization's audience across various platforms. They use data analysis, content strategy, and marketing techniques to attract new users while retaining existing ones. Their role often involves SEO, social media management, email campaigns, and partnerships to optimize audience reach. They collaborate with content creators, marketers, and analysts to refine strategies based on performance metrics. The goal is to increase audience engagement, loyalty, and overall brand visibility.

What are the key skills and qualifications needed to thrive as an audience development manager?

To thrive as an Audience Development Manager, you generally need experience in digital marketing, analytics, content strategy, and audience segmentation, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, social media management platforms, email marketing systems, and CRM software is typically required. Outstanding communication, creativity, and analytical thinking help professionals excel in engaging diverse audiences and collaborating across teams. These skills are crucial for growing and retaining a targeted audience, which directly impacts an organization’s reach and success.

What are the most common challenges faced by audience development managers in their day-to-day work?

Audience Development Managers often face challenges such as keeping up with rapidly changing audience preferences, adapting strategies to multiple platforms, and effectively measuring the impact of their initiatives. Balancing short-term growth goals with long-term audience loyalty requires creative thinking and data-driven decision-making. Collaborating with content creators, marketing teams, and external partners also demands strong organizational and interpersonal skills. Overcoming these challenges can be highly rewarding by driving meaningful engagement and supporting the overall growth of the organization.

What job categories do people searching Audience Development Manager jobs in Frederick, MD look for?

The top searched job categories for Audience Development Manager jobs in Frederick, MD are:

What cities near Frederick, MD are hiring for Audience Development Manager jobs?

Cities near Frederick, MD with the most Audience Development Manager job openings:

Infographic showing various Audience Development Manager job openings in Frederick, MD as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 15% Part Time, and 3% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $71,117 per year, or $34.2 per hour.

Market Development Manager, AI Scientific Platform

Frederick, MD


Thermo Fisher Scientific
Biotechnology Research and Development • 10K+ employees

7.8

Company rating: 7.8 out of 10

Based on 429 frontline employees who took The Breakroom Quiz

170th of 545 rated manufacturers

People enjoy working here

Good employer

Recommended by students


Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 11 days ago


Job description

Work Schedule

Standard Office Hours (40/wk)

Environmental Conditions

Office

Job Description

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

Discover Impactful Work:

The Market Development Manager, AI Scientific Platform will support the launch, adoption, and engagement strategy for a new AI-enabled workspace designed to help academic and translational lab scientists design experiments, refine protocols, identify relevant publications, and access trusted Thermo Fisher Scientific product and protocol knowledge.

This role will own the marketing workstream for the platform, including messaging, launch planning, campaign execution, customer engagement, and adoption programs. The successful candidate will work closely with senior marketing leadership and partner across product, IT, legal, commercial, digital, business unit, and agency teams. This is a unique opportunity for a life sciences marketer with strong scientific fluency to help bring a new AI-enabled customer experience from alpha testing through launch and ongoing adoption.

Location:

This is an onsite role based in one of the following locations: Carlsbad, CA; Waltham, MA; Madison, WI; Rockford, IL; Eugene, OR; Fort Collins, CO; Grand Island, NY; or Frederick, MD.  Please note that relocation assistance is not provided for this position.

Key Responsibilities:

  • Own the marketing workstream for a pre-launch AI-enabled scientific platform, including marketing planning, execution, and performance tracking.
  • Support go-to-market planning with senior marketing leadership and cross-functional partners across product, IT, legal, commercial, digital, business units, and agencies.
  • Develop positioning, messaging, value propositions, and audience-specific narratives for academic and translational lab scientists.
  • Create and execute marketing programs that drive awareness, registered users, active users, platform engagement, and repeat usage.
  • Translate scientific workflows across Molecular Biology, Protein & Cellular Analysis, and Cell Biology into compelling customer-facing messaging, campaign concepts, and educational content.
  • Serve as a scientific marketing partner by assessing platform use cases, reviewing customer relevance of platform outputs, and engaging subject matter experts when deeper validation is needed.
  • Contribute to knowledgebase strategy by helping identify, prioritize, and organize relevant scientific, product, protocol, publication, and application content.
  • Use platform analytics, customer insights, and marketing performance data to optimize adoption programs and identify future growth opportunities, including growth marketing, demand generation, and customer engagement.

Keys to Success:

Education

  • Bachelor’s degree in molecular biology, cell biology, biochemistry, life sciences, marketing, business administration, or a related discipline.

Experience

  • 5+ years of relevant experience in life sciences marketing, market development, product marketing, digital marketing, scientific communications, portfolio marketing, or a related role; or 6+ years of relevant experience with an advanced degree.
  • Strong scientific fluency, ideally anchored in Molecular Biology, Protein & Cellular Analysis, Cell Biology, translational research, or a related life sciences field.
  • Experience developing and executing marketing strategies, campaigns, launch plans, or customer engagement programs in life sciences, biotechnology, scientific products, digital platforms, informatics, e-commerce, or related markets.
  • Ability to translate academic and translational research workflows, protocols, and technical content into clear customer messaging, campaign assets, and sales enablement tools.
  • Experience collaborating across matrixed organizations with marketing, product management, IT, legal, commercial, digital, business unit, and agency stakeholders.
  • Ability to use marketing performance data, customer insights, and digital engagement metrics to optimize programs and inform growth opportunities.
  • Strong project management, communication, presentation, and stakeholder management skills.
  • Ability to travel up to 25%.

Preferred

  • Advanced degree in a life science discipline or equivalent scientific experience.
  • Experience in molecular biology, cell biology, protein biology, antibodies, imaging, flow cytometry, cell and gene therapy, synthetic biology, neuroscience, oncology, immunology, or related research areas.
  • Experience supporting launch, adoption, lifecycle marketing, or engagement programs for AI-enabled products, digital customer experiences, scientific software, customer portals, bioinformatics tools, or knowledge management solutions.
  • Familiarity with claims development, scientific content governance, legal review, terms and conditions, responsible AI considerations, or commercial enablement.
  • Experience working in a global organization with regional marketing and commercial teams.


Key Success Measures:

  • Successful development and execution of the marketing plan for platform launch and early adoption.
  • Growth in registered users, active users, repeat usage, and platform engagement.
  • Clear, differentiated messaging that communicates the platform’s value to academic and translational lab scientists.
  • Effective collaboration across marketing, product, IT, legal, commercial, business unit, and agency partners.
  • Actionable insights from platform data and customer behavior that inform future growth marketing, demand generation, and customer engagement opportunities.

Leadership Profile:

The ideal candidate is a scientifically fluent marketer, cross-functional connector, and customer-centered storyteller who can operate comfortably in a pre-launch environment.

This person should be energized by building something new: a marketing workstream for an AI-enabled scientific platform that helps researchers access trusted knowledge, design better experiments, and engage more deeply with Thermo Fisher Scientific.

Other:

  • Must be legally authorized to work in the United States without sponsorship now or in the future
  • Must be able to pass a comprehensive background check and drug screen

Compensation and Benefits

The salary range estimated for this position based in California is $103,100.00–$120,300.00.

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

  • A choice of national medical and dental plans, and a national vision plan, including health incentive programs

  • Employee assistance and family support programs, including commuter benefits and tuition reimbursement

  • At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

  • Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

  • Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards



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