ZipRecruiter

Log In

1

Audience Development Manager Jobs in Baltimore, MD

Moore DM Group LLC

Director, Audience Strategy

Lanham, MD · On-site

$105K - $125K/yr

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth ... Participate in quarterly client meetings, including presentation development and delivery. Your ...

next page

Showing results 1-20

All JobsAudience Development JobsAudience Development Manager JobsAudience Development Manager Jobs in Baltimore, MD

Audience Development Manager information

See Baltimore, MD salary details

$10.9K

$71.1K

$105.8K

How much do audience development manager jobs pay per year?

As of Aug 31, 2026, the average yearly pay for audience development manager in Baltimore, MD is $71,072.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,100.00 and $92,900.00 per year, depending on experience, location, and employer.

What does an audience development manager do?

An Audience Development Manager focuses on growing and engaging an organization's audience across various platforms. They use data analysis, content strategy, and marketing techniques to attract new users while retaining existing ones. Their role often involves SEO, social media management, email campaigns, and partnerships to optimize audience reach. They collaborate with content creators, marketers, and analysts to refine strategies based on performance metrics. The goal is to increase audience engagement, loyalty, and overall brand visibility.

What are the key skills and qualifications needed to thrive as an audience development manager?

To thrive as an Audience Development Manager, you generally need experience in digital marketing, analytics, content strategy, and audience segmentation, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, social media management platforms, email marketing systems, and CRM software is typically required. Outstanding communication, creativity, and analytical thinking help professionals excel in engaging diverse audiences and collaborating across teams. These skills are crucial for growing and retaining a targeted audience, which directly impacts an organization’s reach and success.

What are the most common challenges faced by audience development managers in their day-to-day work?

Audience Development Managers often face challenges such as keeping up with rapidly changing audience preferences, adapting strategies to multiple platforms, and effectively measuring the impact of their initiatives. Balancing short-term growth goals with long-term audience loyalty requires creative thinking and data-driven decision-making. Collaborating with content creators, marketing teams, and external partners also demands strong organizational and interpersonal skills. Overcoming these challenges can be highly rewarding by driving meaningful engagement and supporting the overall growth of the organization.

What are popular job titles related to Audience Development Manager jobs in Baltimore, MD?

For Audience Development Manager jobs in Baltimore, MD, the most frequently searched job titles are:

What job categories do people searching Audience Development Manager jobs in Baltimore, MD look for?

The top searched job categories for Audience Development Manager jobs in Baltimore, MD are:

What cities near Baltimore, MD are hiring for Audience Development Manager jobs?

Cities near Baltimore, MD with the most Audience Development Manager job openings:

Audience Development Manager jobs near you
Infographic showing various Audience Development Manager job openings in Baltimore, MD as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 16% Part Time, and 2% Contract. Highlights an 86% Physical, 3% Hybrid, and 11% Remote job distribution, with an average salary of $71,072 per year, or $34.2 per hour.

Business Development Manager, Digital Advertising

Baltimore, MD

The Banner
1 - 10 employees
Learn more about The Bannerexternal

$70K - $77K/yr

Full-time

Posted 18 days ago

Job description

Join one of Baltimore's Best Places to Work! 

The Banner is looking for a Digital Advertising Business Development Manager to help grow our advertising business by identifying and developing new client opportunities.

Reporting to the Director of Digital Advertising Sales, you will focus on the early stages of the sales process that includes researching prospective advertisers, conducting outbound outreach, qualifying leads, maintaining our CRM, and helping Account Executives build a strong pipeline. You will also be responsible for other strategic sales initiatives as determined by sales leadership. You'll work closely with our sales team to identify businesses that could benefit from reaching The Banner's audience and start conversations that lead to meaningful advertising partnerships.

This is a great opportunity for someone who is curious, organized, persistent, and excited to build a career in advertising sales, media, or business development.

What You'll Do

  • Research prospective advertisers, industries, decision-makers, and market segments to identify new opportunities and build targeted prospect lists.
  • Conduct personalized outreach through phone, email, LinkedIn, networking, and other channels to start conversations with prospective advertisers.
  • Qualify prospective clients by learning about their business, marketing goals, target audience, timing, budget considerations, and advertising needs.
  • Schedule qualified introductory meetings and sales opportunities for Account Executives.
  • Partner with Account Executives and the Director of Digital Advertising Sales to prioritize prospects, refine outreach strategies, and advance qualified opportunities.
  • Maintain accurate CRM records and track outreach, follow-up activities, lead status, and next steps to help opportunities move through the sales pipeline.
  • Prepare Account Executives for sales meetings and assist with customized presentations, proposals, audience insights, and other client-facing materials.
  • Develop a strong understanding of The Banner's audiences, digital advertising products, sponsorship opportunities, events, and value proposition.
  • Collaborate with advertising, marketing, events, audience, analytics, and other teams to support revenue opportunities.
  • Participate in networking opportunities, client meetings, events, and other business-development activities to identify prospects and strengthen client relationships.

What You'll Bring

  • Experience in media sales, business development, customer success, or another client-facing role.
  • Strong research skills and curiosity about businesses, industries, and prospective clients.
  • Comfort with outbound outreach by phone, email, LinkedIn, and other channels.
  • Clear written and verbal communication skills, with the ability to build professional relationships.
  • Excellent organization, follow-through, and attention to detail, especially when managing prospects, deadlines, CRM records, and sales materials.
  • A proactive, persistent, and resourceful approach to identifying opportunities.
  • A collaborative mindset, openness to coaching, and interest in advertising, digital media, local business, and The Banner's mission.

You do not need to meet every preferred qualification to apply. We are interested in candidates with transferable skills, curiosity, and the motivation to develop a career in advertising sales.

Preferred Qualifications

  • 1-3 years of experience in media sales, business development, customer success, or another client-facing role.
  • Experience using a CRM such as Salesforce, HubSpot, or a similar platform.
  • Experience with outbound prospecting or lead generation.
  • Familiarity with digital advertising, media, sponsorships, events, or marketing services.
  • Experience creating presentations, proposals, or other client-facing materials.
  • Familiarity with the Baltimore and Maryland business community.
  • Experience using LinkedIn or other prospecting and sales-research tools.

What Success Looks Like

In this role, you will help build a consistent pipeline of qualified advertising opportunities for The Banner. A successful Advertising Business Development Manager will:

  • Build targeted prospect lists and maintain accurate CRM records.
  • Create a consistent outbound prospecting rhythm that generates qualified meetings and opportunities.
  • Provide useful research and discovery insights that help Account Executives advance conversations.
  • Follow up reliably with prospects and contribute to pipeline growth and quality.
  • Build strong sales skills and collaborative relationships across the Advertising Sales team.

Salary Range: $70,000-$77,000, Individual pay may vary based on experience, internal equity, and business considerations. We regularly review compensation to ensure it remains competitive, fair, and equitable. This position is eligible for a commissions plan.

Why The Banner

The Banner is building a sustainable model for local journalism. Advertising revenue plays a critical role in supporting our public-service mission while helping local organizations connect with engaged audiences across the region. We take pride in our core values that outline how we work. If you meet the qualifications above and see yourself in the cultural elements below, we'd love to talk.

Our Core Values:
  • Do what's right. Honesty, morality, respect and the mission guide our actions and decisions. By doing the right thing, we inspire others to believe.
  • Work together. We collaborate to create something special. Together we challenge assumptions, trust each other, take risks, and foster transparent and direct communication.
  • Listen to be heard. Our stories are trustworthy. They are inspired by and created for our readers. Their story is our story. Communities are at the center of our journalism, and everything we do.
  • Deliver impactful results. Acting as one accountable team and driven by an entrepreneurial spirit, we deliver bold and innovative results. We act fast, execute and learn. We celebrate great outcomes.
  • Be inclusive. We celebrate the uniqueness of each individual and act by curating a culture that leverages diverse perspectives as the key to fulfilling our mission. The Banner is for all of us.

The Venetoulis Institute embraces diversity and inclusion, and we are wholeheartedly committed to being proactive in inspiring a culture of inclusion across our organization. We are dedicated to establishing an organization that reflects the fundamental respect for different ways of working and living, and we assure every employee the opportunity to reach their full potential.

We are dedicated to providing reasonable accommodations to applicants with disabilities throughout the recruitment process. If you require accommodation due to a disability to participate in the application process, please contact careers@thebanner.com to request accommodation. Reasonable accommodations may include, but are not limited to, adjustments in the application process, modifications or assistance regarding job interviews, and accommodations to enable access to our facilities. We appreciate the value that individuals with disabilities bring to our workforce and encourage applicants with disabilities to disclose their needs for accommodation to facilitate a smooth and inclusive recruitment experience.

Apply