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Audience Development Manager Jobs in Frederick, MD

goTenna

Technical Project Manager

Clarksburg, MD · On-site

$100K - $130K/yr

... audience will be key components of the job. Primary Responsibilities: * Develop, track, analyze ... Work directly with goTenna's government customers to lead and execute strategic development and ...

Urgent

goTenna

Technical Project Manager

Clarksburg, MD · On-site

$100K - $130K/yr

... audience will be key components of the job. Primary Responsibilities: * Develop, track, analyze ... Work directly with goTenna's government customers to lead and execute strategic development and ...

Urgent

DAVIS Construction

Pursuits Specialist

Rockville, MD · On-site

Strong ability to write creatively and to appeal appropriately to each audience with each message ... Manages the development of multiple proposals, including response production, layout, and final ...

Guidehouse

Business Analyst | Senior Consultant

Rockville, MD · On-site

$107K - $130K/yr

... agency audiences * Translate complex data, technical information, and system changes into ... Driving internal initiatives such as Project Management Office (PMO) development, culture-building ...

Guidehouse

Business Analyst | Senior Consultant

Rockville, MD · On-site

$107K - $130K/yr

... agency audiences * Translate complex data, technical information, and system changes into ... Driving internal initiatives such as Project Management Office (PMO) development, culture-building ...

DAVIS Construction

Assistant EHS Manager

Rockville, MD · On-site

$84K - $114K/yr

Adjusts instructional approach based on audience, experience level, and observed performance ... Contributes to development and revision of project- and company-level EHS policies, procedures, and ...

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All JobsAudience Development JobsAudience Development Manager JobsAudience Development Manager Jobs in Frederick, MD

Audience Development Manager information

See Frederick, MD salary details

$10.2K

$66.5K

$99K

How much do audience development manager jobs pay per year?

As of Aug 12, 2026, the average yearly pay for audience development manager in Frederick, MD is $66,520.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,600.00 and $87,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an audience development manager?

To thrive as an Audience Development Manager, you generally need experience in digital marketing, analytics, content strategy, and audience segmentation, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, social media management platforms, email marketing systems, and CRM software is typically required. Outstanding communication, creativity, and analytical thinking help professionals excel in engaging diverse audiences and collaborating across teams. These skills are crucial for growing and retaining a targeted audience, which directly impacts an organization’s reach and success.

What are the most common challenges faced by audience development managers in their day-to-day work?

Audience Development Managers often face challenges such as keeping up with rapidly changing audience preferences, adapting strategies to multiple platforms, and effectively measuring the impact of their initiatives. Balancing short-term growth goals with long-term audience loyalty requires creative thinking and data-driven decision-making. Collaborating with content creators, marketing teams, and external partners also demands strong organizational and interpersonal skills. Overcoming these challenges can be highly rewarding by driving meaningful engagement and supporting the overall growth of the organization.

What does an audience development manager do?

An Audience Development Manager focuses on growing and engaging an organization's audience across various platforms. They use data analysis, content strategy, and marketing techniques to attract new users while retaining existing ones. Their role often involves SEO, social media management, email campaigns, and partnerships to optimize audience reach. They collaborate with content creators, marketers, and analysts to refine strategies based on performance metrics. The goal is to increase audience engagement, loyalty, and overall brand visibility.

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Audience Development Manager jobs near you
Infographic showing various Audience Development Manager job openings in Frederick, MD as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 15% Part Time, and 3% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $71,117 per year, or $34.2 per hour.

Brand Manager

Contact Us - National Parks of New York Harbor (U.S. National Park Service)

Harpers Ferry, WV • On-site

$121K/yr

Full-time, Part-time

Posted 12 days ago

Job description

The Brand Manager position is located in the Office of the Director, Harpers Ferry Center for Media Services, Harpers Ferry, West Virginia. This position works in collaboration with programs in the Washington Support Office, DOI Solicitors' Office, National Park Service (NPS) regional offices, and parks to research, advise, design, develop, and produce an array of media products in support of the mission of the National Park Service and to amplify the NPS brand.Qualifications:Qualifications
All qualifications must be met by the closing date of this announcement-08/07/2026-unless otherwise stated in this vacancy announcement. Competitive candidates must also meet Time-in-Grade requirements as defined in 5 CFR 300, Subpart F.
For current Federal employees, if hours worked per week are not included on your resume, you must submit a non-award SF-50 as part of your application to be used to validate your work schedule and determine the amount of specialized experience that you will be granted. An award SF-50 will not be acceptable documentation for which to consider your amount of qualifying experience. For periods of time that reflect military service, the DD-214 or Statement of Service is sufficient to meet the work schedule requirement as the service dates will be reflected. For all other applicants who are not current federal employees, your resume must state either "full-time" (or "40 hours a week") or "part-time" with the number of hours worked per week to ensure proper crediting of specialized experience.
Minimum Qualification Requirements: To qualify for this position, you must meet the following minimum qualifications:
To qualify for this position at the GS-13 grade level:
Experience: To qualify, you must possess at least one full year of specialized experience equivalent to the GS-12 level in the Federal service (obtained in either the public or private sectors). Specialized experience is defined as demonstrated experience:
(1) Leading design team(s) in the development and design of national park brand identity packages and marketing and communications campaigns and products for major national or global brand(s); leading design team(s) in the development and design of exhibits and/or interactive experiences for major national or global brand(s) or institution(s); and creating design products with attention to business goals and objectives, including strategy and audience targeting.
(2) Applying a wide range of advanced design principles, concepts, and practices.
(3) Providing oversight to ensure design meets universal design standards, policies, guidelines, and best practices, including the Architectural Barriers Act accessibility standards and Sections 504 and 508 of the 1973 Rehabilitation Act, as amended to establish compliance and effective accessibility for visitors with disabilities.
(4) Leading and providing program direction for other NPS employees and partners including, but not limited to, Policy and Management Analysts, Visual Information Specialists, Project Managers, Park Managers, Contract Specialists, Solicitors, and Agency Leadership.
You must include hours per week worked and GS-level of federal positions listed in your resume.
Volunteer Experience: Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.Education:There is no substitution of education for experience at the grade level of this announcement.Employment Type: OTHER

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