1

Attribution Analyst Jobs (NOW HIRING)

Familiarity with marketing measurement, attribution, analytics, or digital advertising ecosystems and the role of data in driving marketing decisions. Required Technical Skills * SQL proficiency with ...

Define requirements for attribution workflows-from third-party exposure or outcome data ingestion ... Experience shipping measurement or analytics products that required close collaboration between ...

... attribution analysis and lessons learned • Develop intelligence briefings for various stakeholder audiences • Support the mission to help prepare for, respond to, and recover from threats ...

SEO Analyst

Indianapolis, IN · On-site

$52K - $60K/yr

The SEO & Digital Marketing Analyst supports PreBorn!'s digital marketing efforts through search ... Help validate lead attribution and reporting accuracy. * Assist with offline conversion upload ...

... attribution analysis and lessons learned • Develop intelligence briefings for various stakeholder audiences • Support the mission to help prepare for, respond to, and recover from threats ...

Showing results 21-40

Attribution Analyst information

What is an attribution analyst?

Attribution Analysts are professionals who evaluate and interpret data to determine the effectiveness of marketing campaigns and channels in driving desired outcomes, such as sales or conversions. They use statistical models and analytical tools to assign credit to various marketing touchpoints, helping organizations understand which strategies deliver the best results. Their insights inform budget allocation and strategic decision-making to maximize return on investment. Attribution Analysts often work closely with marketing, sales, and data teams to provide actionable recommendations for campaign optimization.

How does an attribution analyst typically collaborate with marketing and data science teams to improve campaign effectiveness?

Attribution Analysts work closely with both marketing and data science teams to ensure that marketing efforts are accurately measured and optimized. They translate complex data into actionable insights, often presenting their findings to marketers to guide budget allocation and campaign strategies. Collaboration involves regular meetings to discuss data trends, campaign performance, and emerging attribution models, ensuring all teams are aligned in achieving business objectives. This cross-functional approach helps refine marketing tactics and drives continuous performance improvements.

What are the key skills and qualifications needed to thrive as an attribution analyst, and why are they important?

To thrive as an Attribution Analyst, you need strong analytical skills, a background in statistics or data science, and familiarity with marketing or business analytics. Proficiency with data analysis tools such as SQL, Python, Excel, and attribution modeling platforms like Google Analytics or Adobe Analytics is typically required. Excellent problem-solving abilities, attention to detail, and clear communication skills help in interpreting data and explaining insights to stakeholders. These competencies are crucial for accurately measuring marketing effectiveness, optimizing campaigns, and driving data-driven business decisions.

What is the difference between Attribution Analyst vs Media Analyst?

AspectAttribution AnalystMedia Analyst
Required CredentialsBachelor's in Marketing, Data Analysis, or related field; familiarity with analytics toolsBachelor's in Marketing, Communications, or related field; knowledge of media platforms
Work EnvironmentData-driven, analytical setting; often in marketing or advertising agenciesMedia planning and buying environment; often in advertising agencies or media firms
Employer & Industry UsageUsed to measure marketing channel effectiveness and attribution modelsUsed to analyze media performance and optimize ad placements

While both roles involve analyzing marketing data, an Attribution Analyst focuses on assigning credit to marketing channels using attribution models, whereas a Media Analyst concentrates on evaluating media performance and optimizing media spend. Both roles require analytical skills and familiarity with marketing tools, but their specific focus areas differ within the marketing ecosystem.

More about Attribution Analyst jobs
Infographic showing various Attribution Analyst job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 50% In-person, and 50% Remote job distribution.

Marketing Data Analyst

Transunion

Chicago, IL • On-site

Full-time

Medical, Dental, Vision, PTO

Re-posted yesterday


TransUnion rating

9.3

Company rating: 9.3 out of 10

Based on 8 frontline employees who took The Breakroom Quiz


Job description

TransUnion's Job Applicant Privacy Notice

Personal Information We Collect

Your Privacy Choices

Team Overview

team focused on helping clients maximize the value of their marketing investments through data-driven measurement and analytics solutions. The team partners closely with leading brands, agencies, and internal stakeholders to design, implement, and optimize Multi-Touch Attribution (MTA) solutions that enable fact-based marketing decisions. This team sits within the Marketing Solutions organization and reports to Senior Manager of Data Analysis. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Role Overview and Core Responsibilities

  • Serve as a technical and business-facing partner to clients throughout the implementation and deployment of Multi-Touch Attribution solutions.
  • Gather and understand customer business requirements and translate them into scalable data integration and measurement solutions.
  • Support end-to-end client deployments, including discovery sessions, solution design, configuration, testing, validation, and delivery.
  • Configure, transform, troubleshoot, and validate marketing data pipelines across multiple data sources and platforms.
  • Develop and maintain ETL processes using SQL and cloud-based data platforms to ensure accurate and reliable data flow.
  • Analyze and resolve data quality, transformation, and integration issues across internal and external systems.
  • Partner with cross-functional teams including Product, Data Science, Engineering, Account Management, and Client Services to deliver successful client outcomes.
  • Communicate technical concepts effectively to both technical and non-technical stakeholders.
  • Support product enhancement initiatives and contribute to process improvements that drive adoption, efficiency, and innovation.
  • Develop expertise across TransUnion Marketing Solutions products, with a primary focus on Multi-Touch Attribution offerings.

Required Knowledge and Experiences

  • 1-3 years of experience in the MarTech, AdTech, digital analytics, marketing measurement, or related data solutions space.
  • Bachelor's degree in Computer Science, Information Systems, Information Technology, Data Analytics, or a related field; equivalent practical experience will also be considered.
  • Understanding of data integration, ETL concepts, and data transformation methodologies, with the ability to diagnose and resolve data-related issues.
  • Familiarity with marketing measurement, attribution, analytics, or digital advertising ecosystems and the role of data in driving marketing decisions.

Required Technical Skills

  • SQL proficiency with the ability to join, manipulate, filter, and validate datasets.
  • Experience working with cloud data platforms and technologies such as BigQuery, AWS, and GCP.
  • Familiarity with ETL tools, APIs, browser debugging tools, and data integration workflows.
  • Understanding of relational database structures and data modeling concepts.
  • Exposure to analytics and visualization tools such as Tableau, Power BI, Looker Studio, or Snowflake.

We're Also Looking for the Preferred Skills Below. Whether You Are Proficient or Could Use Some Brushing Up, We're Happy to Support Your Career Development and Growth In:

  • Familiarity with attribution modeling, marketing analytics, or advertising measurement methodologies.
  • Experience working with project and issue management tools such as Jira or similar platforms.
  • Exposure to statistical analysis, reporting, or data science concepts.
  • Understanding of digital media, marketing technology vendors, data providers, and tracking partners.
  • Experience supporting client-facing implementations or consulting engagements.

Benefits that support every part of your life:

At TransUnion, we design benefits to help youfeel well, do well, and plan well-from day one.

For Your Health: Enjoyday-one eligibilityfor medical, dental, and vision coverage, plus supplemental plan options. Spousal, domestic partner, and other eligible dependent coverage is available on select plans. Choose taxadvantagedHSAandFSAaccounts to make everyday care more affordable.

For Your Protection: We've got your back withcompanypaid basic life and AD&D, optionalvoluntary life and AD&Dfor you and your family, andshort and longterm disability. You can also opt into alegal plan,pet insurance, andtravel accident coverage.

For Your Family: Fromadoption assistance and fertility planning coveragetocaregiver support, we're here for every chapter. AccessDependent Care FSA for possibility of an employer match, a complimentaryCare@Workmembership, andup to 12 weeks of paid parental leavewith eligibility for a thoughtful, gradual return.

For Your Future: Build toward what's next with our401(k) with employer matchandEmployee Stock Purchase Plan (ESPP). Tapfinancial wellness resources,career coaching, and optionallongterm care insuranceto plan confidently.

For You: Grow and recharge withtuition reimbursement,flexible time off for exempt employees or paid time off for nonexempt employees, up to 12 paid holidays per year, commuter benefits, employeediscounts,charitable gift matching, andpaid volunteer time off, plus corporate volunteer events that make it easy to give back.

For Your Wellness: Access24/7 supportincluding professionaltherapy,coaching, and emotional wellbeing programs alongside guided meditation and resources that supportphysical, mental, social, and financial wellness.

We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law. Additionally, in accordance with Section 503 of the Rehabilitation Act of 1973 and the Vietnam Era Veterans' Readjustment Assistance Act of 1974, TransUnion takes affirmative action to employ and advance in employment qualified individuals with a disability and protected veterans in all levels of employment and develops annual affirmative action plans. Components of TransUnion's Affirmative Action Program for individuals with disabilities and protected veterans are available for review to any associate or applicant for employment upon request by contacting ERCoE@transunion.com.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

TransUnion complies with all applicable immigration laws and regulations. The Company does not presently provide employer support or sponsorship for an immigration-related employment benefit for this position. Applicants must be authorized to work in the United States on a full-time basis without the need for employer support or sponsorship now or in the future.

Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company's reputation are also essential expectations of this position.

Pay Scale Information:The U.S. base salary range for this position is $56,250.00 - $93,750 annually. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual's education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations. Regular, fulltime non-sales positions may be eligible to participate in TransUnion's annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.

TransUnion Overview:

At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose within our Workforce for Good, which empowers our people to grow, innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the driver's seat of their professional development- while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; that's why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence.

Be a part of our Workforce for Good - you'll work with great people, pioneering products and cutting-edge technology.

TransUnion's Internal Job Title:

Analyst, Data Science and Analytics

Company:

TransUnion LLC

What TransUnion employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom