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Athletic Media Relations Jobs (NOW HIRING)

Influencer and Media Relations: * Prepare and ship mailings for gifts, social posts, and new product launches to editors, celebrities, influencers, athletes and ambassadors. * Maintain and build ...

Influencer and Media Relations: * Prepare and ship mailings for gifts, social posts, and new product launches to editors, celebrities, influencers, athletes and ambassadors. * Maintain and build ...

Influencer and Media Relations: * Prepare and ship mailings for gifts, social posts, and new product launches to editors, celebrities, influencers, athletes and ambassadors. * Maintain and build ...

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Athletic Media Relations information

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$52.5K

$93.8K

$119.5K

How much do athletic media relations jobs pay per year?

As of Aug 20, 2026, the average yearly pay for athletic media relations in the United States is $93,829.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $117,500.00 per year, depending on experience, location, and employer.

What is athletic media relations?

Athletic Media Relations professionals are responsible for managing communication between sports teams, athletes, and the media. They handle press releases, coordinate interviews, update statistics, and create content to promote athletic programs. Their goal is to enhance the public image of the team or organization, ensure accurate media coverage, and maintain strong relationships with reporters and fans. This role is vital in both collegiate and professional sports settings.

What are the key skills and qualifications needed to thrive as an athletic media relations professional?

To thrive in Athletic Media Relations, you need a solid background in journalism, communications, or public relations, often supported by a relevant degree. Familiarity with media management systems, social media platforms, content creation tools, and statistical software is typically required. Excellent interpersonal skills, attention to detail, and the ability to work under pressure are essential soft skills for this role. Mastering these skills ensures effective communication of athletic achievements, positive public perception, and strong relationships with media and stakeholders.

What are some typical challenges faced in an athletic media relations role, and how can they be managed effectively?

Professionals in Athletic Media Relations often navigate fast-paced environments, especially during peak sports seasons, where managing multiple deadlines and coordinating with coaches, athletes, and media outlets can become overwhelming. Balancing timely dissemination of information, handling high-pressure situations such as crisis communications, and ensuring accurate representation of the athletic program are common challenges. Effective time management, clear communication skills, and strong relationships with both internal and external stakeholders are essential for overcoming these challenges. Additionally, staying updated on digital media trends helps streamline workflows and enhance the program's visibility.

What is the difference between Athletic Media Relations vs Sports Information Director?

AspectAthletic Media RelationsSports Information Director
Primary RoleManaging media communications and public relations for athletic programsOverseeing media relations, press releases, and game coverage for sports teams
CredentialsTypically requires a degree in communications, journalism, or related fieldSimilar credentials, often with experience in sports journalism or media
Work EnvironmentCollege or university athletic departments, professional sports teamsColleges, universities, or sports organizations
Industry UsageCommonly used in collegiate and professional sports settingsWidely used interchangeably with Athletic Media Relations in sports media

While both roles involve media communication within sports organizations, Athletic Media Relations focuses more on managing media relationships and public image, whereas Sports Information Directors handle broader media coverage and press operations. The roles often overlap, but Athletic Media Relations emphasizes media outreach and reputation management.

More about Athletic Media Relations jobs

What states have the most Athletic Media Relations jobs?

States with the most job openings for Athletic Media Relations jobs include:

Infographic showing various Athletic Media Relations job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, 1% Temporary, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $93,829 per year, or $45.1 per hour.

Assistant Athletic Director, Athletic Communications

Angelo State University

San Angelo, TX • On-site

Full-time

Re-posted 1 hour ago


Angelo State University rating

6.0

Company rating: 6.0 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

566th of 620 rated colleges and universities


Job description

Posting Details
Position Information
Job Title
Assistant Athletic Director, Athletic Communications
Position Number
998589
Department
Athletics
Salary
Commensurate
Remote
No
Job Summary
Under general supervision and in conjunction with the goals and vision of the Director of Athletics, develops and directs an athletic communications program that successfully promotes ASU athletics, coaches and athletes in all appropriate venues and that increases both public participation in and local, state and national recognition of Ram and Rambelle athletics. Supervision of the athletic communications assistants, graduate-assistant, student-assistant and any voluntary assistants that work in the Office of Athletic Communications. Coordinate and direct to ensure proper home event coverage with regards to all aspects of athletic communications.
Essential Duties
  1. Promotes ASU athletes, coaches and sports through a variety of media, advertising, promotional, public relations and marketing strategies. Assists with monitoring and updating angelosports.com website with timely and accurate information, including game accounts, features, announcements and news.
  2. Compiles statistical and historical information on individual athletes and teams; prepares information and reports for the NCAA and LSC. Directs and oversees sports media relation strategies and manages/directs Assistant Director of Athletic Communications and graduate / student assistants.
  3. Responsible ensuring a successful strategy and production with regards to streaming of ASU Athletic events. Promotes positive media relations with local, state and national news organizations and coordinates coach and student-athlete appearances with media.
  4. Assists with game management, including set up, statistical reporting to meet NCAA and LSC requirements, including organization and coordination of press box and media area activities. Provides data and metrics with regards to streaming viewership and social media usage.
  5. Responsible for complying with all NCAA, LSC, Angelo State University, and Texas Tech University System policies, rules, and regulations. Other duties as assigned.

Knowledge, Skills and Abilities
Knowledge
  • Communications, journalism, and Web, and news and feature writing.
  • Print, broadcast, and web communication principles and strategies, including streaming of live events.
  • Sports and athletic programs, including basic sports statistical applications.
  • Marketing, advertising, public relations, and promotional principles and strategies.

Skills
  • Proficiency in Adobe Creative Suite applications, including Photoshop, InDesign, After Effects, Premiere Pro, and related software.
  • Interpersonal, oral, and written communication.

Abilities
  • Promote ASU athletics through multiple media, marketing, advertising, public relations, and promotional strategies.
  • Work effectively with a wide variety of individuals, including media representatives, coaches, faculty, student-athletes, and others.
  • Manage media staff and activities in compliance with university policies, procedures, and practices.

Minimum Qualifications
  • Bachelor's degree from a regionally accredited college or university in journalism, communications, marketing, public relations, advertising, or a closely related field.
  • Four years of experience in sports information, communications, marketing, or public relations.

Preferred Qualifications
  • Master's degree from a regionally accredited college or university in a related field.
  • Experience in sports marketing.
  • Experience serving as the primary or secondary communications contact for football.

Physical Requirements
This position requires prolonged periods of sitting, and intermittent standing, walking, reaching, bending and grasping. Basic manual dexterity and good hand-eye coordination are also necessary. Incumbent works both in and outdoors, and has periodic exposure to dust, pollen, heat, cold, and inclement weather.
EEO Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, or status as a protected veteran.
In compliance with the Americans with Disabilities Act (ADA), Angelo State University is committed to providing reasonable accommodations to ensure equal access to employment opportunities for qualified individuals with disabilities. We are committed to ensuring that a qualified individual with a disability has the same rights and privileges in employment as non-disabled employees. If an accommodation is requested for the job application process, please contact our office at (325) 942-2168 or email us at hr@angelo.edu.
Posting Detail Information
Posting Number
S1152P
Open Date
07/22/2026
Close Date
Desired Start Date
08/10/2026
Review Start Date
Open Until Filled
Yes
Special Instructions to Applicants
Required Number of References

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