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Assists with the daily operations of the Athletics Media Relations/Sports Information Office. Serve as the primary media relations contact for specific sports in the intercollegiate program, which ...

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Athletic Media Relations information

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$52.5K

$93.8K

$119.5K

How much do athletic media relations jobs pay per year?

As of Aug 19, 2026, the average yearly pay for athletic media relations in the United States is $93,829.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $117,500.00 per year, depending on experience, location, and employer.

What is athletic media relations?

Athletic Media Relations professionals are responsible for managing communication between sports teams, athletes, and the media. They handle press releases, coordinate interviews, update statistics, and create content to promote athletic programs. Their goal is to enhance the public image of the team or organization, ensure accurate media coverage, and maintain strong relationships with reporters and fans. This role is vital in both collegiate and professional sports settings.

What are the key skills and qualifications needed to thrive as an athletic media relations professional?

To thrive in Athletic Media Relations, you need a solid background in journalism, communications, or public relations, often supported by a relevant degree. Familiarity with media management systems, social media platforms, content creation tools, and statistical software is typically required. Excellent interpersonal skills, attention to detail, and the ability to work under pressure are essential soft skills for this role. Mastering these skills ensures effective communication of athletic achievements, positive public perception, and strong relationships with media and stakeholders.

What are some typical challenges faced in an athletic media relations role, and how can they be managed effectively?

Professionals in Athletic Media Relations often navigate fast-paced environments, especially during peak sports seasons, where managing multiple deadlines and coordinating with coaches, athletes, and media outlets can become overwhelming. Balancing timely dissemination of information, handling high-pressure situations such as crisis communications, and ensuring accurate representation of the athletic program are common challenges. Effective time management, clear communication skills, and strong relationships with both internal and external stakeholders are essential for overcoming these challenges. Additionally, staying updated on digital media trends helps streamline workflows and enhance the program's visibility.

What is the difference between Athletic Media Relations vs Sports Information Director?

AspectAthletic Media RelationsSports Information Director
Primary RoleManaging media communications and public relations for athletic programsOverseeing media relations, press releases, and game coverage for sports teams
CredentialsTypically requires a degree in communications, journalism, or related fieldSimilar credentials, often with experience in sports journalism or media
Work EnvironmentCollege or university athletic departments, professional sports teamsColleges, universities, or sports organizations
Industry UsageCommonly used in collegiate and professional sports settingsWidely used interchangeably with Athletic Media Relations in sports media

While both roles involve media communication within sports organizations, Athletic Media Relations focuses more on managing media relationships and public image, whereas Sports Information Directors handle broader media coverage and press operations. The roles often overlap, but Athletic Media Relations emphasizes media outreach and reputation management.

More about Athletic Media Relations jobs

What states have the most Athletic Media Relations jobs?

States with the most job openings for Athletic Media Relations jobs include:

What job categories do people searching Athletic Media Relations jobs look for?

The top searched job categories for Athletic Media Relations jobs are:

Athletic Media Relations jobs near you
Infographic showing various Athletic Media Relations job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, 1% Temporary, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $93,829 per year, or $45.1 per hour.

Graduate Assistant I - Athletic Media Relations

University of Montevallo

Montevallo, AL • On-site

$12/hr

Part-time

Posted 19 days ago

Job description

Posting Details
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Position Information
Posting Number
Job Title
Graduate Assistant I - Athletic Media Relations
Department
Athletics
Rate of Pay
$12.00 hourly
FLSA
Non-Exempt
Estimated Number of Hours Per Week
20 hours per week/variable hours
Employment Status
Part Time Temporary
Student Appointment Type
Graduate Assistant
General Description
The purpose of this position is to assist in the Athletic Media Relations office with home athletic events and publicizing UM athletic events through print, video, photo, social media and various digital media outlets.
Essential Job Duties
  • Contribute original text, photo, and video content for website and social media platforms (e.g., departmental Facebook, Twitter, Instagram, Website).
  • Work in an official capacity at home athletic events (e.g., operating scoreboards, compiling statistics, public address, creative content)
  • Write press releases featuring game recaps, individual awards and recognition, and student-athlete profiles as assigned. Serve as the secondary media relations contact for assigned sports.
  • Assist in the supervision of student-workers and interns. Manage creative content student-workers/interns directly and oversee scheduling.
  • Manage and organize all digital media assets, using Flickr.
  • Assist in creative content planning and development. Suggest content idea and social media ideas.
  • Assist in the planning and execution of Media Days and various content shoots.
  • Assist with special events as assigned.
  • Assist with day-to-day office duties including, website maintenance, digital programs, record keeping/updates, etc.

Education and Experience
Bachelor's Degree and enrollment in a UM graduate degree program.
Skills, Knowledge, and Abilities
  • Must have excellent communication and grammar skills. (Written and verbal.)
  • Possess proficiency with social media platforms. (Twitter, Facebook, Instagram)
  • Possess proficiency with Microsoft Office 365
  • Possess proficiency with Adobe Creative Cloud
  • Proficient in creative content strategies and skills. (Shoot planning, video, photo, editing etc.)
  • Be self-directed and motivated.
  • Maintain behavior consistent with being a role model to the UM community.
  • Detail-oriented and organized.

Preferred Major
Licenses, Certification or Registrations
NA
Number of Vacancies
1
Desired Start Date
08/19/2026
Open Date
07/31/2026
Close Date
Open Until Filled
Yes
Additional Statement
The University of Montevallo does not discriminate against job applicants based on their national origin or citizenship or immigration status. Because of the costs associated with visa sponsorship/transfer, the University typically will not sponsor applicants for a work visa or transfer of an existing visa. No commitment for visa assistance and/or sponsorship can be made until a thorough search is conducted, including a proper and methodical review of all applicants.
EEO Statement
UM is an Equal Employment Opportunity Institution.

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