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Athletic Media Relations Jobs (NOW HIRING)

Athletics Communications and Media Relations Assistant Requisition Number: R-000003122 Department ... Attend assigned athletic events, practices, and media opportunities. Assist with game day ...

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Athletic Media Relations information

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$52.5K

$93.8K

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How much do athletic media relations jobs pay per year?

As of Aug 19, 2026, the average yearly pay for athletic media relations in the United States is $93,829.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $117,500.00 per year, depending on experience, location, and employer.

What is athletic media relations?

Athletic Media Relations professionals are responsible for managing communication between sports teams, athletes, and the media. They handle press releases, coordinate interviews, update statistics, and create content to promote athletic programs. Their goal is to enhance the public image of the team or organization, ensure accurate media coverage, and maintain strong relationships with reporters and fans. This role is vital in both collegiate and professional sports settings.

What are the key skills and qualifications needed to thrive as an athletic media relations professional?

To thrive in Athletic Media Relations, you need a solid background in journalism, communications, or public relations, often supported by a relevant degree. Familiarity with media management systems, social media platforms, content creation tools, and statistical software is typically required. Excellent interpersonal skills, attention to detail, and the ability to work under pressure are essential soft skills for this role. Mastering these skills ensures effective communication of athletic achievements, positive public perception, and strong relationships with media and stakeholders.

What are some typical challenges faced in an athletic media relations role, and how can they be managed effectively?

Professionals in Athletic Media Relations often navigate fast-paced environments, especially during peak sports seasons, where managing multiple deadlines and coordinating with coaches, athletes, and media outlets can become overwhelming. Balancing timely dissemination of information, handling high-pressure situations such as crisis communications, and ensuring accurate representation of the athletic program are common challenges. Effective time management, clear communication skills, and strong relationships with both internal and external stakeholders are essential for overcoming these challenges. Additionally, staying updated on digital media trends helps streamline workflows and enhance the program's visibility.

What is the difference between Athletic Media Relations vs Sports Information Director?

AspectAthletic Media RelationsSports Information Director
Primary RoleManaging media communications and public relations for athletic programsOverseeing media relations, press releases, and game coverage for sports teams
CredentialsTypically requires a degree in communications, journalism, or related fieldSimilar credentials, often with experience in sports journalism or media
Work EnvironmentCollege or university athletic departments, professional sports teamsColleges, universities, or sports organizations
Industry UsageCommonly used in collegiate and professional sports settingsWidely used interchangeably with Athletic Media Relations in sports media

While both roles involve media communication within sports organizations, Athletic Media Relations focuses more on managing media relationships and public image, whereas Sports Information Directors handle broader media coverage and press operations. The roles often overlap, but Athletic Media Relations emphasizes media outreach and reputation management.

More about Athletic Media Relations jobs

What states have the most Athletic Media Relations jobs?

States with the most job openings for Athletic Media Relations jobs include:

Infographic showing various Athletic Media Relations job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, 1% Temporary, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $93,829 per year, or $45.1 per hour.

Athletics Communications and Media Relations Assistant

University of Kentucky

Part-time

Posted 22 days ago


University Of Kentucky rating

7.5

Company rating: 7.5 out of 10

Based on 132 frontline employees who took The Breakroom Quiz

312th of 619 rated colleges and universities


Job description

Champions Blue

Job Posting Title:

Athletics Communications and Media Relations Assistant

Requisition Number:

R-000003122

Department Name:

Senior Director, Sports Information

Work Location:

Joe Craft Center

Grade Level:

5

Salary Range:

$0.00 - $0.00

Type of Position:

Temporary

Position Time Status:

Part time

Equivalency Link

https://hr.uky.edu/employment/working-uk/equivalencies

Shift:

Flex (United States of America)

Job Description:

Job Summary

The Athletics Communications and Media Relations Assistant supports the University of Kentucky Athletics Communications and Media Relations Office by promoting athletic programs, student-athletes, coaches, and special events through various communication channels. This position assists with media relations, content creation, website management, social media engagement, and game day operations. The successful candidate will contribute to the development and distribution of athletic communications materials while helping maintain positive relationships with media representatives and key stakeholders.

This position is a 12-month appointment with the opportunity for renewal for the 2027-2028 academic year at the discretion of the Athletics Communications and Media Relations Office.

Essential Functions

Write, edit, and distribute press releases for athletic contests, special events, teams, coaches, and student athletes.

Develop media materials, game notes, statistics packages, and media guides for assigned sports programs.

Assist with the maintenance and updating of the official athletics website.

Create and publish content that supports the department's digital and social media communication strategy.

Generate feature stories and promotional content highlighting the achievements and experiences of student athletes and coaches.

Coordinate media operations during home athletic events, including credential distribution, media accommodations, and interview requests.

Arrange and facilitate interviews between media representatives, coaches, and student athletes.

Attend assigned athletic events, practices, and media opportunities.

Assist with game day communications and event management activities.

Compile, maintain, and distribute statistical information and post-event reports.

Support the supervision and mentoring of student media-workers assigned to communication projects.

Collaborate with athletics staff, coaches, and external media partners to promote University of Kentucky Athletics.

Manage multiple projects anmd competing deadlines in a fast-paced environment.

Performs other duties as assigned.

Education Requirement

Bachelor's degree in a related field.

Experience Requirement

1-2 years of experience in media relations, communications, journalism, public relations, athletics communications, or a sports information setting preferred.

An equivalent combination of education and experience may be considered.

All experience must be paid and in the same related field.

Part-time and PRN experience will be prorated based on hours worked per week.

Volunteer work and internships for academic credit are not counted.

Certifications & Licensures

N/A

Working Conditions

A. Lifting, pushing, and/or pulling objects up to 50lbs: 3. Intermittent (10% - 50% of the time)

B. Lifting, pushing, and/or pulling objects over 50lbs: 2. Occasional (<10% of the time)

C. Standing or walking with objects up to 10lbs: 4. Regular (>50% of the time)

D. Standing or walking with objects up to 25lbs: 3. Intermittent (10% - 50% of the time)

E. Sitting at computer workstation for extended periods: 4. Regular (>50% of the time)

F. Risk of back injury from moving, lifting, or positioning equipment or materials: 2. Occasional (<10% of the time)

G. Repetitive motion: 4. Regular (>50% of the time)

H. Working at heights above 4 feet: 2. Occasional (<10% of the time)

I. Working in confined spaces: 1. Never

J. Risk of injuries from use of equipment on the job: 2. Occasional (<10% of the time)

K. Job-related travel: 2. Occasional (<10% of the time)

L. Loud noises: 3. Intermittent (10% - 50% of the time)

M. Temperature extremes: 2. Occasional (<10% of the time)

N. Hazardous chemicals and fumes including waste: 1. Never

O. Radiation: 1. Never

P. Burns: 1. Never

Q. Cuts/Punctures: 2. Occasional (<10% of the time)

R. Bloodborne/airborne pathogens: 1. Never

S. Recombinant DNA or viral vectors: 1. Never

T. Combative/violent people: 1. Never

U. Animal handling (including carcasses): 1. Never

V. Please specify other(s) and amount of exposure (i.e. Occasional, Intermittent or Regular): Outdoor athletic event environments and varying weather conditions: 3. Intermittent (10% - 50% of the time)

Physical Demands

This position requires regular standing and walking during athletic events, video shoots, and production activities; regular sitting at a computer workstation for extended periods while editing video content; and regular repetitive hand and arm movements associated with editing software, camera operation, and production equipment. The position requires intermittent lifting, pushing, and pulling of video production equipment and materials weighing up to 50 pounds, occasional setup and breakdown of production equipment, intermittent exposure to loud event environments, and occasional exposure to outdoor weather conditions. Employees must be able to manage multiple projects simultaneously, meet production deadlines, and maintain creativity and attention to detail in a fast-paced media environment.

Our University Community

We value the well-being of each of our employees and are dedicated to creating a healthy place for everyone to work, learn and live. In the interest of maintaining a safe and healthy environment for our students, employees, patients and visitors, the University of Kentucky is a Tobacco & Drug Free campus.

The University follows both the federal and state Constitutions as well as all applicable federal and state laws on nondiscrimination. The University provides equal opportunities for qualified persons in all aspects of institutional operations and does not discriminate on the basis of race, color, national origin, ethnic origin, religion, creed, age, physical or mental disability, veteran status, uniformed service, political belief, sex, sexual orientation, gender identity, gender expression, pregnancy, marital status, genetic information or social or economic status.

Any candidate offered a position may be required to pass pre-employment screenings as mandated by University of Kentucky Human Resources. These screenings may include a national background check and/or drug screen.


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About University of Kentucky

Sourced by ZipRecruiter

The University of Kentucky (UK), the state's flagship university, was founded in 1865 and its beautiful, sprawling campus, nestled in downtown Lexington, now covers over 900 acres and is home to more than 30,000 students and approximately 13,500 employees. The trees and beautifully manicured greenspaces are a source of pride for the university and combine to create an impressive oasis amidst the busy cityscape that surrounds it.

Industry

Colleges, universities, and professional schools

Company size

10,000+ Employees

Headquarters location

Lexington, KY, US

Year founded

1865