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How much do at pokemon jobs pay per hour?

As of Aug 14, 2026, the average hourly pay for at pokemon in the United States is $15.87, according to ZipRecruiter salary data. Most workers in this role earn between $15.87 and $15.87 per hour, depending on experience, location, and employer.

What are some typical challenges faced by employees working at the Pokémon Company, and how can they be addressed?

Employees at The Pokémon Company often work on highly collaborative, cross-functional teams where balancing creative vision with brand consistency is crucial. A common challenge is meeting tight deadlines while maintaining the high standards expected of Pokémon products and media. Open communication, adaptability, and a strong understanding of the company’s brand guidelines help address these challenges. Additionally, proactive project management and seeking feedback from colleagues can facilitate smoother workflows and successful project outcomes.

What is the difference between At Pokemon vs At Game Developer?

AspectAt PokemonAt Game Developer
Required CredentialsTypically includes a background in biology, gaming, or related fields; certifications are optionalRequires degrees in computer science, game design, or related fields; certifications can be beneficial
Work EnvironmentGame development studios, research labs, or corporate offices focused on Pokémon projectsGame studios, tech companies, or independent development environments
Industry UsagePrimarily within the gaming and entertainment industry, specifically related to PokémonAcross the broader gaming industry, including mobile, console, and PC game development

At Pokemon roles focus on creating and managing Pokémon-related content, often requiring knowledge of the franchise and related skills. At Game Developer positions involve designing, coding, and testing games across various genres and platforms. While both roles are within the gaming industry, At Pokemon is specialized in Pokémon projects, whereas At Game Developer covers a wider range of game types and companies.

What are the key skills and qualifications needed to thrive as a game designer at Pokémon, and why are they important?

To thrive as a Game Designer at Pokémon, you need a solid background in game design principles, creativity, and a relevant degree in game development or computer science. Familiarity with industry-standard design tools like Unity or Unreal Engine, and experience with scripting languages, are typically required. Strong collaboration, communication, and problem-solving skills help you work effectively within multidisciplinary teams. These abilities are crucial for creating engaging gameplay experiences that meet the high standards and legacy of the Pokémon franchise.

What are at pokemon jobs?

'At Pokemon' jobs refer to career opportunities available at The Pokémon Company or related organizations involved in the creation, distribution, and marketing of Pokémon games, merchandise, and media. These roles can range from game development, animation, and marketing to licensing, customer service, and business operations. Employees at Pokémon work on projects that support the global Pokémon brand, including video games, mobile apps, trading cards, TV shows, and other merchandise. Roles may be based in various locations worldwide, with some positions requiring specialized skills such as Japanese language proficiency or experience in entertainment industries. Working at Pokémon allows individuals to contribute to a well-known and beloved franchise with a diverse, international fan base.
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At Pokemon jobs near you
Infographic showing various At Pokemon job openings in the United States as of August 2026, with employment types broken down into 93% Full Time, 2% Part Time, 1% Temporary, and 4% Contract. Highlights an 56% Physical, 27% Hybrid, and 17% Remote job distribution, with an average salary of $33,000 per year, or $15.9 per hour.

Director, Market & Consumer Insights

The Pokémon Company International

Bellevue, WA • On-site

Full-time

Medical, Life, Retirement, PTO

This job post has expired 1 day ago. Applications are no longer accepted.

Job description

Get to know The Pokémon Company International

The Pokémon Company International manages the Pokémon property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. 

Learn more online at corporate.pokemon.com and pokemon.com.

Job Title: Director, Market & Consumer Insights

Job Summary: The Director of Market & Consumer Insights leverages deep expertise in consumer behavior, market research, and analytics to uncover actionable insights that inform business strategy and drive fan growth globally. Through a thorough understanding of customer needs, fan passions, communities, and cultural and market differences, this role influences brand, product, customer experience, and go-to-market decisions across The Pokémon Company International. By leading customer and children research programs, this leader brings the voice of both current and future Pokémon fans into strategic decision-making, helping the organization understand how audiences discover, engage with, and experience the Pokémon brand. Partnering closely with leaders across the business, the Director translates insights into opportunities that enable TPCi to create the right products and experiences, strengthen fan connections, and inspire generations of Pokémon Trainers around the world.

What You’ll Do

Consumer & Children Insights Leadership

  • Develop a deep understanding of customer segments, fan passions, physical & digital communities, cultural trends, and evolving consumer behaviors to inform business decisions.
  • Lead customer and children research initiatives to uncover needs, motivations, behaviors, and pain points through qualitative and quantitative methodologies.
  • Represent the voice of current and future Pokémon fans in strategic discussions, ensuring customer perspectives are embedded across the organization.

Market Intelligence & Strategic Insights

  • Monitor and analyze global market dynamics, consumer trends, competitor activity, and emerging industry developments to identify opportunities, risks, and forward-looking business recommendations.
  • Translate complex customer and market data into actionable insights that drive strategic decision-making.
  • Integrate insights from market research, behavioral analytics, customer feedback, digital analytics, sales performance, and market intelligence to deliver holistic business recommendations.
  • Leverage data and analytics to identify trends, uncover root causes, and generate insights that support long-term business growth.

Product, Experience & Go-to-Market Strategy

  • Partner closely with Product, Sales, Marketing, Engineering, and Customer Experience teams to influence brand strategy, product roadmaps, innovation, and go-to-market plans.
  • Apply consumer, fan, and children insights to improve product usability, engagement, navigation, and overall experience design across a broad range of physical and digital touchpoints including video games, trading card game, media, merchandise, events, and much more.
  • Identify what is working, what is not, and where opportunities exist to add or enhance customer and fan experiences.
  • Help shape products, content, and experiences that resonate with Pokémon fans of all ages and life stages.

Analytics, Reporting & Storytelling

  • Develop and scale analytics, dashboards, reporting frameworks, and measurement approaches leveraging advanced & emerging technologies that enable stakeholders to monitor performance and make informed decisions.
  • Build compelling narratives and executive-level presentations that clearly communicate insights, recommendations, and business impact.
  • Communicate findings and strategic recommendations to senior leaders, influencing decisions through data-driven storytelling and customer-centered insights.

Team Leadership & Research Operations

  • Lead, coach, and develop a high-performing team of insights professionals, fostering a culture of curiosity, analytical rigor, innovation, and customer-centric thinking.
  • Establish and manage relationships with external research agencies, vendors, and strategic partners to ensure high-quality research execution.
  • Oversee budgets, priorities, methodologies, and deliverables to maximize business value and organizational impact.
 

What You’ll Bring

Experience and Expertise

  • 12+ years of experience in consumer insights, market research, analytics, brand strategy, or related fields, with progressive leadership responsibility. Deep expertise in qualitative and quantitative research methods and a proven track record of leading customer, children, and fan research programs that translate consumer understanding into actionable business outcomes.
  • Bachelor's degree in Market Research, Marketing, Consumer Behavior, Psychology, Sociology, Business, Statistics, Economics, or a related field, or equivalent combination of education and experience.

Strategic & Business Acumen

Demonstrated ability to transform consumer insights, market intelligence, and data into strategies that drive business impact. Experience influencing brand, product, customer experience, and go-to-market decisions, with a strong understanding of market opportunities, competitive dynamics, customer segmentation, and growth strategies.

Analytics & Storytelling

  • Strong analytical and problem-solving skills with experience synthesizing data from diverse sources, including consumer research, behavioral analytics, customer feedback, and business performance metrics. Exceptional ability to communicate insights through narratives, executive presentations, dashboards, and reporting frameworks that drive informed decision-making.

Leadership & Collaboration

  • Serve as a trusted strategic advisor to senior leadership, shaping business priorities and long-term growth strategies through consumer, fan, and market intelligence. This includes the ability to connect brand level health metrics to various businesses and departments for overall impact.
  • Proven success building, leading, and developing high-performing insights and analytics teams. Skilled at influencing senior leaders, managing cross-functional partnerships, and collaborating with research agencies and external partners to deliver high-quality insights and business recommendations.

Preferred Qualifications

  • Experience in consumer products, gaming, entertainment, media, technology, or other fan-driven industries. Familiarity with research involving children, families, and multi-generational audiences, as well as customer experience, brand health, audience measurement, and digital analytics.

Why This Role is Special

At The Pokémon Company International, you'll have the unique opportunity to shape the future of one of the world's most beloved brands by bringing the voice of customers, children, and fans into the decisions that matter most. Sitting at the intersection of consumer insights, business strategy, and innovation, this role influences the products, experiences, and initiatives that engage millions of Pokémon Trainers around the globe. You'll help deepen our understanding of how children discover, experience, and connect with Pokémon while uncovering emerging trends and opportunities that shape the future of the brand. Partnering with visionary leaders across the business, you'll help ensure TPCi continues to create the right products and experiences that spark joy, strengthen fan connections, and inspire both current and future generations of Pokémon fans.

Base Salary Range: For this role, new hires generally start between $166,000 - $221,000 per year. The full range is $166,000 - $299,000 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.

#LI-CK1 #LI-Hybrid

How you’ll be successful

  • Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
  • Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.  
  • Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
  • Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve. 
  • Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.  
  • Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What to expect

  • An innovative culture driven by impact, delivering meaningful outcomes.
  • Company events that celebrate the spirit of Pokémon.
  • Competitive cash-based compensation programs.
  • 100% employer-paid healthcare premiums for you.
  • Generous paid family leave.
  • Employer-paid life insurance.
  • Employer-paid long and short-term income protection insurance.
  • US Employees: 401k Employer Matching.
  • UK/IRE/MX Employees: Pension Employer Contributions.
  • Fitness reimbursement.
  • Commuter benefit.
  • LinkedIn learning.
  • Comprehensive relocation package for certain roles.
  • Hybrid work environment.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at accommodationrequest_ta@pokemon.com.

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