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Associate Product Marketing Manager Jobs (NOW HIRING)

James Hardie

Associate Product Marketing Manager

Chicago, IL · On-site

$158K/yr

Summary We're looking for an Associate Product Marketing Manager to drive go-to-market strategies, competitive positioning, and customer segmentation efforts that maximize product adoption and market ...

Quantifind

Associate Product Marketing Manager

New York, NY · Hybrid

$168K/yr

The Opportunity We Offer As a Product Marketing Associate, you will support the go-to-market execution for Quantifind's AI-driven risk intelligence solutions. You will contribute to messaging, build ...

Meta

Product Marketing Manager

San Francisco, CA · On-site

$181K/yr

Meta is seeking an experienced Product Marketing Manager to join our team. As a Product Marketing Manager at Meta, you will help grow products used by b.

Meta

Product Marketing Manager

Menlo Park, CA · On-site

$181K/yr

Meta is seeking an experienced Product Marketing Manager to join our team. As a Product Marketing Manager at Meta, you will help grow products used by b.

Transform Co

Product Marketing Manager

$157K/yr

The Product Marketing Manager is responsible for product content, creative direction, customer reviews, live events, and kenmore.com content integrity across the Kenmore and DieHard portfolio. The ...

Meta

Product Marketing Manager

New York, NY

$168K/yr

Meta is seeking an experienced Product Marketing Manager to join our team. As a Product Marketing Manager at Meta, you will help grow products used by b.

LaBine and Associates

Product Marketing Manager

Whippany, NJ · Remote

$155K/yr

Our client, a growing RF | Microwave component, module systems, and instruments test equipment company is looking for a Product Marketing Manager (fully remote) The Product Marketing Manager will be ...

LaBine and Associates

Product Marketing Manager

Whippany, NJ · Remote

$155K/yr

Our client, a growing RF | Microwave component, module systems, and instruments test equipment company is looking for a Product Marketing Manager (fully remote) The Product Marketing Manager will be ...

Bedgear

Product Marketing Manager

Farmingdale, NY · On-site

$80K - $120K/yr

Product Marketing Manager Department : Consumer Marketing Reports to: Director - Consumer Marketing Hours Available: M-F 8:30 am-5:30 pm EST (1 hour lunch break) FLSA Class: Exempt EEO1 ...

Tom Sawyer Software

Product Marketing Manager

Berkeley, CA · On-site

$190K/yr

The Product Marketing Manager is responsible for developing marketing strategy, content and plans across digital and offline channels, including messaging, budget, campaigns, lead generation and ...

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Associate Product Marketing Manager information

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How much do associate product marketing manager jobs pay per hour?

As of Jun 13, 2026, the average hourly pay for associate product marketing manager in the United States is $30.50, according to ZipRecruiter salary data. Most workers in this role earn between $23.56 and $37.98 per hour, depending on experience, location, and employer.

What does an Associate Product Marketing Manager do?

An Associate Product Marketing Manager (APMM) supports the development and execution of marketing strategies for specific products or product lines. They collaborate with cross-functional teams, conduct market research, assist in product launches, and help create marketing materials. Their goal is to ensure products are effectively positioned in the market to meet customer needs and drive business growth. This entry-level role often serves as a stepping stone to more senior product marketing positions.

What are the key skills and qualifications needed to thrive as an Associate Product Marketing Manager, and why are they important?

To thrive as an Associate Product Marketing Manager, you need strong analytical abilities, market research skills, and a relevant degree in marketing or business. Familiarity with marketing automation tools, CRM platforms (like Salesforce), and data analytics systems is commonly required. Creative thinking, collaboration, and effective communication are crucial soft skills for driving cross-functional projects and crafting compelling messaging. These skills ensure successful product positioning, effective campaigns, and alignment with organizational goals in a competitive market.

What is the difference between Associate Product Marketing Manager vs Product Marketing Manager?

AspectAssociate Product Marketing ManagerProduct Marketing Manager
ResponsibilitiesSupports product positioning, market research, and campaign executionLeads product positioning, go-to-market strategies, and cross-functional coordination
ExperienceEntry to mid-level, often 1-3 years in marketing or related fieldsMid to senior-level, typically 3+ years of experience
FocusAssisting and supporting senior team membersStrategic planning and leadership in product marketing
Work EnvironmentCollaborative teams within marketing and product departmentsCross-functional teams including sales, product, and executive leadership

The Associate Product Marketing Manager role is primarily focused on supporting and executing marketing tasks, often suitable for those early in their careers. In contrast, the Product Marketing Manager takes on strategic leadership, managing campaigns and positioning. Both roles are essential in the product marketing hierarchy, with the associate position serving as a stepping stone to the more senior manager role.

How does an Associate Product Marketing Manager typically collaborate with cross-functional teams during a product launch?

As an Associate Product Marketing Manager, you will work closely with teams such as product management, sales, design, and customer support to ensure a successful product launch. This involves coordinating go-to-market strategies, aligning messaging, and gathering feedback from various stakeholders to refine positioning. Regular meetings and clear communication are key, as you'll often translate technical details into customer-focused benefits and enable the sales team with the necessary tools and content. This collaborative environment helps you gain a broad understanding of the business and builds a foundation for future growth in product marketing.
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Associate Product Marketing Manager jobs near you
Infographic showing various Associate Product Marketing Manager job openings in the United States as of June 2026, with employment types broken down into 72% Full Time, 27% Part Time, and 1% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $63,431 per year, or $30.5 per hour.
Associate Product Marketing Manager

Associate Product Marketing Manager

Legrand North America

Minnetonka, MN • On-site

$156K/yr

Other

Medical, Dental, Vision, Retirement, PTO

Posted 22 days ago

Job description

Position Description
At a Glance
Legrand has an exciting opportunity for a Associate Product Marketing Manager to join the Audio Video Division in Minnetonka, MN. The Assoc. Product Marketing Manager works with Product Marketing Manager in driving brand identity, strategy, positioning, messaging, and competitive differentiation, as well as leading sales enablement efforts and collaborating on marketing activities across multiple Legrand AV brands. The Assoc. Product Marketing Manager understands our customers, markets, applications, and competitors, using strategic insights and market data to drive the development of positioning and messaging that resonates with buyers. This helps empower our sales channels to be successful. In collaboration with the marketing team, the manager will develop content, tools, and collateral that drive demand. Asso. Product Marketing Manager has the ability to clearly present our product's value proposition in a way that resonates with customers and clearly articulates how we solve their problems.
What Will You Do?
Manage, Strategize, and Collaborate on Product Roadmap
  • Analyze Market Opportunities: Help assess market opportunities and contribute to building the business case for new product development.
  • Identify Trends & Derive Insights: Monitor industry trends, extract key insights, and provide actionable recommendations to guide product and marketing strategies.
  • Develop Value Propositions & Positioning: Help in creating compelling product value propositions, positioning statements, and narratives that resonate with target markets and buyer personas.
  • Create Marketing Plans: Work with Marketing partner to develop comprehensive marketing plans for supported products
  • Develop External Content & Tools: Collaborate with marketing communications to produce external-facing content, including thought leadership pieces, webinars, sales presentations, videos, collateral, case studies, white papers, and ROI models across all funnel stages, partnering with top creative teams.
  • Manage Product Web Content: Oversee product-related web content, providing insights and feedback to improve digital tools and user experience.
  • Support Events Strategy: Support the Events team to develop and execute product strategy at trade shows, ensuring alignment with broader marketing goals.
  • Monitor Competitor Trends: Track competitor activities and market trends, developing messaging strategies to differentiate Legrand | AV brands from key competitors.
  • Collaborate Across Teams: Work with cross-functional marketing, product, and digital experience teams to drive business and product marketing strategies, ensuring consistency and accuracy across all channels and mediums. Measure performance against objectives and report results.

Enable the Sales Team
  • Help develop Sales Tools & Content: Help create clear, compelling internal content and sales tools, such as sales training materials, competitive positioning documents, FAQs, and cheat sheets, to support sales teams throughout the entire sales cycle.
  • Collaborate with Sales Teams: Partner with the brand sales organization to inspire, motivate, and guide them in securing flagship brands, while generating impactful customer success stories.
  • Develop Training Materials: Assist in the creation of training materials for distribution and sales teams, focusing on core product strengths and the unique benefits that differentiate our products for end users.
  • Manage Product Lifecycle Communications: Oversee communications related to the product lifecycle, including updates on pricing changes and product obsolescence.

Qualifications
Minimum Education and Experience Required:
  • Bachelor's degree in marketing, engineering or related technical degree with a minimum of two (2) years of experience in product marketing, product management; or combination of relevant education and experience.

Essential Knowledge, Skills And Abilities:
  • Analytical skills to review large volumes of data to extract key insights into market trends and opportunities.
  • Aptitude to interact with customers and sales team to gather Voice of Customer (VOC) on projects.
  • Understanding of marketing tools and methodologies.
  • Strong storytelling skills with ability to understand, digest, and articulate complex concepts for mass consumption via engaging content.
  • Strong communication, collaboration, and consensus-building skills - ability to work with cross-functional teams.
  • Project management - Must be comfortable handling multiple projects and initiatives simultaneously and have the ability to prioritize workload and meet deadlines.
  • Excellent verbal, written & presentation communication skills.
  • Strong listening skills with the ability to translate concepts into deliverables.
  • Attention to detail.
  • Must possess high degree of professionalism and ability to handle confidential information

Preferred Qualifications:
  • Experience working with cross-functional teams.
  • Experience with and passion for innovative activities and mindsets such as Design Thinking.
  • Experience developing value propositions and translating them into actionable marketing strategies
  • Previous work experience in areas relevant to the assigned technology.

WORKING CONDITIONS/PHYSICAL DEMANDS
  • While performing the duties of this job, the employee will periodically be required to stand for the majority of the working day at trade shows. As required for trade show set-up, the employee must be able to reach above shoulder level, reach below knee level, bend, stoop, squat/kneel, climb; and lift, push or pull 25 lbs. Also required to make coordinated movements of the fingers for using a keyboard.
  • General office environment
  • May require regular ground travel within local metropolitan area
  • Long-distance or air travel as needed - not to exceed 20% travel

The expected salary range for this position is $60,000 - $70,000 annually.
Company Info
About Legrand
Legrand is the global specialist in electrical and digital building infrastructures. Our comprehensive offering of solutions for residential, commercial, and data center markets makes us a benchmark for customers worldwide. We harness technological and societal trends with lasting impacts on buildings with the purpose of improving life by transforming the spaces where people live, work, and meet with electrical and digital infrastructures and connected solutions that are simple, innovative, and sustainable. Legrand is a global, publicly traded company listed on the Euronext (Legrand SA EPA: LR). For more information, visit www.legrandgroup.com/en
About Legrand North and Central America
Legrand, North & Central America (LNCA) is a leader in the AV, Lighting & Controls, Electrical, and Data Center markets. LNCA offers comprehensive medical, dental, and vision coverage, as well as distinctive benefits like a high employer 401K match, paid time off (PTO) and holiday pay, short-term and long-term disability benefit plans, above-benchmark paid maternity and parental leave, bonus opportunities in accordance with the Company's incentive plans, paid time off to volunteer, and an active/growing Employee Resource Group network. For more information, visit legrand.us
About Legrand's Audio Video (AV) Division
Legrand AV is a global leader in designing and manufacturing electrical, data, and AV solutions. For their customers worldwide, Legrand AV is focused on providing the foundation for amazing AV experiences through innovative solutions and exceptional service that solve their customers' AV integration and technology challenges.
Today and tomorrow are about keeping people connected. Legrand and the AV industry are uniquely positioned to deliver just that. Legrand AV solutions support technology to rebuild and maintain vital connections around the world. The tenacity and determination to stay connected, no matter what it takes is proof that nothing will stop Legrand AV's pursuit for life. Despite the challenges, people have adapted and found ways to collaborate, to meet, to greet, to teach, to learn.
http://www.legrand.us
http://www.youtube.com/legrandna
http://www.linkedin.com/company/44580
http://twitter.com/legrandNA
Equal Opportunity Employer

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