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Associate Brand Manager Jobs in Kentucky (NOW HIRING)

$80K - $104K/yr

Meaningful Work From Day One Join the Woodford Reserve Brand team as an Associate Brand Manager, where you'll be instrumental in supporting the development and execution of our brand strategy across ...

Lead and develop a direct report (Associate Brand Manager) to foster a high-performing and collaborative environment. * Manage relationships with key partners to achieve specific business objectives.

$90 - $110/hr

Why this job's a big deal: We're looking for an Associate Brand Media Media Manager to lead campaign management, creative delivery, in-flight reporting and optimizations across Priceline's brand ...

$85 - $120/hr

District Managers lead people, product, and process strategies to deliver a customer-centric brand ... Train and manage associates to engage with customers and ensure thy have a great store experience

$90 - $120/hr

Flexibility and Support for Diverse Life Stages and Choices The Sr. Associate Product (Brand) Manager will be primarily responsible for business analysis, insight generation, and leading strategic ...

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Showing results 1-20

Associate Brand Manager information

See Kentucky salary details

$27.8K

$83.3K

$106.8K

How much do associate brand manager jobs pay per year?

As of Sep 1, 2026, the average yearly pay for associate brand manager in Kentucky is $83,321.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,100.00 and $97,700.00 per year, depending on experience, location, and employer.

What is an associate brand manager?

An associate brand manager works with other marketing professionals to develop and coordinate advertising and sales strategies for a brand. Your duties and responsibilities in this career are to determine spending for a project, collaborate with advertising and sales department managers to define the brand image, create goals and strategies to publicize that image, and cultivate relationships with advertisers and clients. You do internal research as well as marketplace research to determine your brand's position relative to competitors.

What does an associate brand manager do?

An Associate Brand Manager helps develop and execute marketing strategies to promote a specific brand or product line. They work closely with cross-functional teams like sales, product development, and advertising to ensure brand consistency and growth. Key responsibilities often include analyzing market trends, assisting with campaign development, managing budgets, and monitoring the performance of marketing initiatives. Their role is essential in ensuring that the brand remains competitive and resonates with target audiences.

What are the key skills and qualifications needed to thrive as an associate brand manager, and why are they important?

To thrive as an Associate Brand Manager, you need a solid understanding of marketing principles, brand strategy, and data analysis, typically supported by a bachelor's degree in marketing, business, or a related field. Familiarity with tools like Nielsen, IRI, Adobe Creative Suite, and CRM systems is often required, along with experience in project management platforms. Strong communication, creativity, and collaboration skills help you stand out by enabling effective teamwork and innovative problem-solving. These competencies are vital for managing brand initiatives, ensuring consistent messaging, and driving business growth in competitive markets.

How does an associate brand manager typically collaborate with other departments to execute marketing campaigns?

Associate Brand Managers regularly work with cross-functional teams such as sales, product development, market research, and creative agencies. Their role involves coordinating campaign timelines, aligning messaging across platforms, and ensuring that product launches or brand initiatives are seamlessly executed. Strong communication and project management skills are essential, as they often act as liaisons to make sure everyone is aligned with the brand's goals. This collaborative environment provides great exposure to different business functions and helps build a solid foundation for career growth within brand management.

What is the difference between Associate Brand Manager vs Brand Manager?

AspectAssociate Brand ManagerBrand Manager
ResponsibilitiesSupports brand strategies, assists in campaign execution, conducts market researchDevelops and implements brand strategies, oversees campaigns, manages budgets
Experience & CredentialsEntry-level or 1-3 years experience, bachelor’s degree in marketing or related field3+ years experience, strong marketing background, often an MBA
Work EnvironmentCollaborative team setting, supporting senior staffLeadership role, strategic planning, cross-functional coordination

The main difference is that Associate Brand Managers support and assist in executing brand strategies, often in entry-level roles, while Brand Managers take on full responsibility for developing and leading brand initiatives. The Associate role is ideal for gaining experience, whereas the Brand Manager position involves strategic decision-making and leadership.

Is an associate brand manager entry-level?

An associate brand manager position is typically considered an entry-level role in marketing and brand management. It often requires a bachelor's degree and some relevant internship or work experience, serving as a starting point for a career in brand management. Advancement usually involves gaining experience and developing skills in market research, campaign planning, and cross-functional collaboration.

What does an associate brand manager get paid?

An associate brand manager typically earns between $60,000 and $80,000 annually, depending on experience, location, and company size. Entry-level positions may start lower, while those with more experience or in high-cost areas can earn higher salaries. They often work with marketing tools and data analysis to support brand strategies.

What level is an associate brand manager?

An associate brand manager is an entry- to mid-level position in marketing, typically requiring a bachelor's degree and some experience in brand management or marketing. They support senior brand managers in developing and executing marketing strategies and often work with cross-functional teams. The role is considered a stepping stone to more senior brand management positions.

What are the most commonly searched types of Brand Manager jobs in Kentucky?

The most popular types of Brand Manager jobs in Kentucky are:

What are popular job titles related to Associate Brand Manager jobs in Kentucky?

For Associate Brand Manager jobs in Kentucky, the most frequently searched job titles are:

What cities in Kentucky are hiring for Associate Brand Manager jobs?

Cities in Kentucky with the most Associate Brand Manager job openings:

What are popular job titles related to Associate Brand Manager jobs in KY?

For Associate Brand Manager jobs in KY, the most frequently searched job titles are:

Infographic showing various Associate Brand Manager job openings in Kentucky as of August 2026, with employment types broken down into 98% Full Time, and 2% Summer. Highlights an 91% In-person, and 9% Hybrid job distribution, with an average salary of $83,321 per year, or $40.1 per hour.

Associate Brand Manager - Woodford Reserve

On-site, Remote

$80K - $104K/yr

Full-time

Posted 5 days ago


Job description

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:

If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.

For best results, use Google Chrome to view this page.

Meaningful Work From Day One

Join the Woodford Reserve Brand team as an Associate Brand Manager, where you'll be instrumental in supporting the development and execution of our brand strategy across all touchpoints. Collaborate with cross-functional teams to ensure our brand is consistently and effectively positioned in the marketplace. Your efforts will help grow brand value and build lifelong relationships with our consumers.

What You Can Expect

  • Support the development and execution of the Woodford Reserve Family of Brands business and marketing strategy.

  • Own key consumer engagement platforms, including website, email, CRM, and eCommerce integration.

  • Lead advocacy and ambassador programming, including strategic planning, execution, and performance evaluation.

  • Co-lead commercial programming and key tentpole moments, partnering closely with Trade Marketing, Advocacy, and Field Marketing teams.

  • Identify opportunities to drive distribution, visibility, and brand growth through marketplace analysis and stakeholder collaboration.

  • Maintain brand selling tools, educational resources, and internal communication platforms to support commercial effectiveness.

  • Develop business updates, performance reports, and recommendations for leadership and cross-functional partners.

  • Build strong relationships across Brand, Sales, Advocacy, Digital, Finance, and agency partners to ensure successful execution of business priorities.

What You Bring To The Table

  • Bachelor's Degree and minimum 2 years Brand Management/Marketing experience preferably in (CPG) Consumer Packaged Goods or 5 years equivalent education and experience in (CPG) Consumer Packaged Goods.

  • Demonstrated understanding of how brand-building, commercial execution, and consumer engagement drive business growth. Ability to translate insights into actionable plans and identify opportunities for growth.

  • Analytical Skills & Creativity: Expertise in using data, consumer insights, and marketplace trends to inform decisions and recommendations. Ability to gather and interpret data to inform marketing decisions and generate innovative marketing ideas and solutions.

  • Digital & Consumer Engagement Expertise: In-depth understanding of CRM, website management, eCommerce, email, and consumer engagement platforms. Proficiency in leveraging digital and social media platforms for brand building. .

  • Relationship Management & Communication Skills: Proven ability to build trust and collaborate effectively across functions and stakeholders. Strong written and verbal communication skills to clearly convey ideas, recommendations, and business performance to diverse audiences.

  • Project Leadership & Management Skills: Experience in effectively managing multiple priorities and driving initiatives from planning through execution. Ability to manage multiple projects simultaneously and meet deadlines.

What Makes You Unique

  • Spirits/beverage alcohol industry experience

Working Arrangement

In-office at the Brown-Forman Louisville, Kentucky Corporate Headquarters Monday to Thursday, with flexibility to work remotely on Fridays.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.#LI

Requisition Type:

Employee

Management Level:

Professional

Global Job Level:

P6

Number of Openings Available:

1