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Assisted Living Counselor Jobs (NOW HIRING)

$68K - $93K/yr

Manages staff to include hiring, coaching, counseling, coordination of training, terminating, and ... Coordinates the activities of Assisted Living with other departments in the development of resident ...

$68K - $93K/yr

Manages staff to include hiring, coaching, counseling, coordination of training, terminating, and ... Coordinates the activities of Assisted Living with other departments in the development of resident ...

Assisted Living Director

Milpitas, CA · On-site

$80K - $85K/yr

Position: Assisted Living Director Tuesday through Saturday Pay Range: $80k - $85k Ivy Park at ... Interview, hire, monitor, motivate, reward, train, retain and counsel department team members in ...

Senior Living Counselor

Union City, CA · On-site

$80K - $90K/yr

... Sales Counselor to drive occupancy across our entrance-fee independent living community and ... Assisted Living & Memory Care**:** Support occupancy growth in these areas by working closely with ...

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Assisted Living Counselor information

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How much do assisted living counselor jobs pay per hour?

As of Sep 12, 2026, the average hourly pay for assisted living counselor in the United States is $19.95, according to ZipRecruiter salary data. Most workers in this role earn between $16.83 and $21.63 per hour, depending on experience, location, and employer.

What is an assisted living counselor?

Assisted living counselors are professionals who support residents in assisted living facilities by providing emotional, social, and sometimes behavioral guidance. They work with individuals, families, and facility staff to ensure residents' well-being and help them adjust to communal living. These counselors often facilitate group activities, resolve conflicts, and connect residents with additional resources or support services as needed. Their goal is to promote a positive living environment and enhance the overall quality of life for residents.

What are the key skills and qualifications needed to thrive as an assisted living counselor?

To thrive as an Assisted Living Counselor, you need a background in social work, psychology, or a related field, often supported by a relevant degree and, in some cases, certification or licensure. Familiarity with care planning software, electronic health records, and state regulations for assisted living facilities is typically required. Compassion, patience, strong interpersonal skills, and effective communication are vital soft skills for supporting residents and collaborating with families and staff. These competencies ensure residents receive high-quality care, emotional support, and a safe, respectful living environment.

What are the most common challenges assisted living counselors face when supporting residents, and how are they addressed?

Assisted Living Counselors often encounter challenges such as managing residents' varying levels of independence, supporting those with cognitive impairments like dementia, and balancing the emotional needs of residents and their families. These challenges are typically addressed through continuous training in behavioral management, regular communication with healthcare professionals, and fostering a supportive environment that encourages autonomy while ensuring safety. Team collaboration and ongoing professional development are key to effectively overcoming these obstacles and providing high-quality care.

What is the difference between Assisted Living Counselor vs Social Worker?

AspectAssisted Living CounselorSocial Worker
CredentialsOften requires a certification or associate's degree in counseling or related fieldTypically requires a bachelor's or master's degree in social work (BSW or MSW)
Work EnvironmentAssisted living facilities, senior care centers, healthcare settingsHospitals, community agencies, healthcare facilities, senior centers
Employer & Industry UsageSenior care industry, assisted living communities, healthcare providersHealthcare, social services, community organizations, hospitals

While both roles support individuals' well-being, Assisted Living Counselors focus on providing emotional support and counseling within senior living environments, often with specialized training. Social Workers have broader responsibilities, including case management and connecting clients to resources across various settings. Understanding these differences helps in choosing the right career path or job search focus.

Do assisted living facilities have assisted living counselors?

Assisted living counselors are common staff members in assisted living facilities, where they provide support to residents, coordinate care plans, and assist with daily activities. They often have backgrounds in social work, nursing, or counseling and may require relevant certifications or licenses depending on the state or facility policies.

What cities are hiring for Assisted Living Counselor jobs?

Cities with the most Assisted Living Counselor job openings:

What states have the most Assisted Living Counselor jobs?

States with the most job openings for Assisted Living Counselor jobs include:

What are popular job titles related to Assisted Living Counselor jobs?

For Assisted Living Counselor jobs, the most frequently searched job titles are:

Infographic showing various Assisted Living Counselor job openings in the United States as of June 2026, with employment types broken down into 20% Full Time, 78% Part Time, and 2% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $41,503 per year, or $20 per hour.

Assisted Living Director

South Milwaukee, WI • On-site

Full-time

Re-posted 12 days ago


Job description

Location:
Franciscan Villa
3601 South Chicago Avenue
South Milwaukee, WI 53172
Job Type: Full-Time
Description
Franciscan Villa has an exciting new opportunity for an Assisted Living Director.
Franciscan Villa is conveniently located in the City of South Milwaukee. We offer competitive pay, superb benefits, and top-notch amenities for our staff including on-site child care services, a fully equipped work-out room, relaxation room with massage chairs, walking trail and more! We are seeking candidates who will promote the values of Compassion, Inclusion, Integrity, Excellence, and Collaboration in their interactions and the care they provide our residents. If you wish to join a team where you will be valued and appreciated, Franciscan Villa is the place for you.
Job Responsibilities:
The Assisted Living Director directs the Assisted Living Department to ensure competent and safe administration of services to residents with the goal of offering and/or enhancing residents' integrity, growth, and control of overall quality for their life. Assisted Living Director is accountable for supervision of all departmental staff, assessing new and potential residents and determining appropriateness of placement, and counsels with family members about resident, family, or facility concerns.
Job Requirements
  • Licensed Nursing Home Administrator or valid Wisconsin RN license (BSN)
  • 1-3 years of experience in geriatric care, long-term care, rehabilitative, or equivalent experience

Employee benefits
  • Employee benefits
  • Professional development