Assistant Content Optimization Jobs (NOW HIRING)

Company Profile
"Enhancing the Lives of Those We Touch by Helping People Reach Their Goals"
For over 40 years, Melaleuca has been driven by this mission. It is our guiding principle and the foundation of everything we do. Through innovative products, meaningful opportunities, and a commitment to wellness, we help people improve their lives physically, financially, environmentally, and personally.
Today, Melaleuca is one of the world's leading wellness companies, serving millions of customers in markets around the globe. Recognized by Forbes and USA Today as one of America's Top Workplaces and one of America's Most Trusted Brands, Melaleuca continues to grow because of our unwavering commitment to quality, integrity, and helping others reach their goals.
Overview
Tell Stories. Build Trust. Strengthen a Brand.
Melaleuca is seeking a talented Corporate Communications Manager, SEO & Content Strategy to help shape how the world experiences our company, products, mission, and impact.
In this role, you will develop compelling content, support public relations initiatives, strengthen Melaleuca's online presence, and help protect and enhance our reputation across multiple channels. You'll combine strategic storytelling, content development, public relations, and digital communications expertise to create content that informs, engages, and inspires.
Working closely with Public Relations, Marketing, Executive Leadership, and the Melaleuca Foundation, you'll help bring our mission to life through meaningful stories, strategic communications, and digital content that reaches audiences around the world.
If you're a skilled communicator who enjoys storytelling, reputation management, content strategy, and creating measurable impact, we'd love to hear from you.
Responsibilities
What You'll Do
Content Strategy & Brand Storytelling
• Create compelling, high quality content across multiple formats, including press releases, blog articles, website content, executive communications, video scripts, newsletters, and marketing support materials.
• Build, manage, and expand a content library that supports Public Relations, Marketing, Sales, Executive Leadership, and Foundation initiatives.
• Ensure all communications reflect Melaleuca's brand voice, mission, values, and commitment to enhancing lives.
• Repurpose and optimize existing content to maximize engagement, reach, and long term value.
• Collaborate with internal stakeholders to identify and develop stories that strengthen the Melaleuca brand.
Public Relations & Reputation Management
• Support corporate public relations initiatives through the development of press releases, media materials, company announcements, guest articles, and thought leadership content.
• Monitor media coverage, online conversations, customer sentiment, and industry trends to identify opportunities and potential reputation risks.
• Assist in developing messaging and communication strategies that strengthen trust, reinforce credibility, and support corporate objectives.
• Help communicate company milestones, innovations, community impact, philanthropic efforts, and other newsworthy initiatives.
• Support crisis communication and issue management efforts as needed.
SEO & Digital Communications
• Implement SEO best practices across digital content to improve search visibility, discoverability, and organic traffic.
• Conduct keyword research, content audits, and competitive analysis to identify opportunities for growth.
• Monitor content performance and provide recommendations based on analytics and audience insights.
• Utilize tools such as Google Analytics, Ahrefs, Semrush, Surfer SEO, and related platforms to guide content strategy and improve results.
Content Performance & Innovation
• Leverage emerging technologies and AI powered tools to improve content development, research, workflow efficiency, and content performance.
• Explore innovative approaches that help scale content creation while maintaining quality and brand consistency.
• Stay informed on evolving communications trends, search algorithms, and digital best practices.
Foundation & Community Impact
• Support the Melaleuca Foundation through the development of philanthropic content, donor communications, and community impact stories.
• Assist in responding to donation requests and highlighting the Foundation's efforts to improve lives around the world.
Qualifications
Qualifications
What You Bring
• Bachelor's degree in Communications, Journalism, Public Relations, English, Marketing, or a related field.
• 2+ years of professional experience in public relations, content marketing, journalism, corporate communications, brand communications, or a related discipline.
• Minimum of 2 years of hands on SEO experience, including content optimization and keyword strategy.
• Exceptional writing, editing, grammar, research, and storytelling skills.
• Experience developing content for multiple audiences and communication channels.
• Familiarity with Google Analytics, Ahrefs, Semrush, WordPress, or similar digital marketing and analytics platforms.
• Experience leveraging AI powered tools and emerging technologies to support content development, research, workflow efficiency, and communication effectiveness.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills.
• Basic knowledge of WordPress, HTML, CSS, or JavaScript is helpful, but not required.
Why Melaleuca
Why Melaleuca
• Safe, Uncrowded, Affordable: Nestled in the heart of Eastern Idaho, Idaho Falls is a vibrant and growing community and a gateway to world class outdoor recreation. This unique setting supports total wellness across social, physical, financial, and emotional dimensions. With the Snake River running through town, the Rocky Mountains nearby, and Yellowstone National Park less than two hours away, this is an ideal place for those who value an active lifestyle.
• Excellent Compensation: In addition to a competitive salary, Melaleuca offers a comprehensive benefits package for full time employees that includes traditional offerings along with unique advantages such as a longevity bonus. On site amenities include a fitness center, concierge services, and an employee restaurant.
The Next Step Is Yours
Join Melaleuca and help tell the stories that strengthen our reputation, increase brand visibility, and share the impact of our mission with audiences around the world.
If you're passionate about communications, public relations, content strategy, and building trust through meaningful storytelling, we'd love to hear from you.
To apply today, click on the Apply button below.