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Artist Manager Jobs (NOW HIRING)

Sr. Accountant, Artist Management

Los Angeles, CA · On-site

$79K - $100K/yr

Front Line is the world's top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling ...

Trained sales and marketing professionals manage your clients to ensure you stay busy behind the chair, focusing on the thing you love the most! We are seeking passionate artists who are OBSESSED ...

Trained sales and marketing professionals manage your clients to ensure you stay busy behind the chair, focusing on the thing you love the most! We are seeking passionate artists who are OBSESSED ...

Teaching Artists deliver engaging, standards-based arts instruction in a variety of educational and ... Utilize effective classroom management techniques to maintain safe and productive learning ...

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Artist Manager information

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$84.5K

$246.3K

$400K

How much do artist manager jobs pay per year?

As of Aug 8, 2026, the average yearly pay for artist manager in the United States is $246,250.00, according to ZipRecruiter salary data. Most workers in this role earn between $92,500.00 and $400,000.00 per year, depending on experience, location, and employer.

What does an artist manager do?

Artist managers play a key role in ensuring their clients' creative goals align with strategic business decisions. This involves frequent communication with the artist to understand their vision, while also negotiating contracts, organizing schedules, and coordinating with record labels, promoters, and other industry professionals. Successful managers are adept at finding opportunities that advance the artist's career without compromising their artistic integrity. Balancing these responsibilities requires strong organizational skills and a deep understanding of the music or entertainment industry.

What is the difference between Artist Manager vs Artist Agent?

AspectArtist ManagerArtist Agent
CredentialsExperience in music industry, sometimes certificationsLicensing and certification required in many regions
Work EnvironmentLong-term artist development, strategic planningBooking live performances, negotiating contracts
Employer & Industry UsageRepresents artists across various genres, often independent or management firmsTypically employed by booking agencies or talent agencies
Common Search & Comparison IntentUnderstanding roles in artist career developmentFinding professionals for booking and performance opportunities

Artist Managers focus on overall career development, branding, and long-term planning for artists. Artist Agents primarily handle booking live performances and negotiating contracts. While both roles support artists, Managers work on strategic growth, whereas Agents focus on securing gigs. Understanding these differences helps artists choose the right professional for their needs.

How much money do artist managers make?

Artist managers typically earn a commission of 15-20% of their clients' gross income, which can result in annual earnings ranging from $30,000 to over $100,000 depending on the success of their artists. Income varies based on experience, client roster, and industry connections, with some managers earning significantly more in the music or entertainment industries.

What skills and qualifications does an artist manager need?

To thrive as an Artist Manager, you need a solid understanding of the music or entertainment industry, contract negotiation, and marketing, often supported by a degree in business, music management, or a related field. Familiarity with management software, digital marketing tools, and knowledge of copyright law are typically required. Exceptional interpersonal skills, organization, and problem-solving abilities help build strong artist relationships and manage complex schedules. These skills are crucial to maximize an artist's career opportunities, protect their interests, and ensure successful project execution.

Is an artist manager a good career?

An artist manager coordinates the careers of artists, handling tasks such as contract negotiations, marketing, and scheduling. It can be a rewarding career for those with strong communication, organizational skills, and industry knowledge, but it often involves long hours and variable income. Success depends on networking, reputation, and understanding the music or entertainment industry environment.
More about Artist Manager jobs
What cities are hiring for Artist Manager jobs? Cities with the most Artist Manager job openings:
What are the most commonly searched types of Artist jobs? The most popular types of Artist jobs are:
What states have the most Artist Manager jobs? States with the most job openings for Artist Manager jobs include:
Infographic showing various Artist Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $246,250 per year, or $118.4 per hour.

Director, Marketing and Artist Development

Universal Music Group

Santa Monica, CA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 19 days ago


Universal Music Group rating

8.4

Company rating: 8.4 out of 10

Based on 12 frontline employees who took The Breakroom Quiz

13th of 76 rated media


Job description

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
How we LEAD:
Universal Music Group is seeking a Director, Marketing & Artist Development . This role will serve as a strategic and operational leader for a creative marketing team focused on artist development, release strategy, DSP initiatives, and business operations. Acting as a trusted partner to the EVP, this role will help drive priorities across artist product management, marketing strategy, project execution, team workflow, and cross-functional communication.
Key Responsibilities
Artist Product Management & Marketing Strategy
  • Lead product management and marketing strategy for priority artists and releases, including singles, EPs, albums, video content, merchandise, D2C initiatives, live events, and other music-related products.
  • Develop and execute marketing, creative, advertising, and artist development plans in partnership with artists, managers, label teams, DSPs, and internal stakeholders.
  • Serve as a key liaison between artist management, label partners, and internal teams, ensuring clear communication and alignment across all phases of a campaign.
  • Build a deep understanding of each artist's goals, creative vision, audience, and management processes to support effective long-term planning.
  • Develop artist branding and growth strategies across key verticals, including superfans, creative direction, A&R alignment, digital marketing, content, cultural positioning, and fan acquisition.
  • Partner with digital strategy teams to build data-informed plans, evaluate campaign performance, and recommend pivots based on audience behavior, ROI, and market insights.
  • Identify DSP, digital marketing, and emerging platform opportunities that drive artist relevance, engagement, brand awareness, and audience growth.
  • Manage project budgets and ensure resources are aligned with campaign goals and priorities.
Project Management & Business Operations
  • Lead day-to-day project management across artist campaigns, DSP initiatives, internal programs, and special projects, ensuring clear timelines, deliverables, agendas, follow-ups, and accountability.
  • Drive operational clarity across the creative marketing team by establishing priorities, owners, next steps, and communication flows that keep projects moving efficiently.
  • Identify blockers, gaps, and risks across projects, escalating and resolving issues as needed to maintain momentum.
  • Oversee team workflows, internal systems, templates, documentation, and operating rhythms to improve efficiency, collaboration, and scalability.
  • Maintain and evolve key resources, including artist development playbooks, industry landscape documents, cultural trend reports, project strategy maps, internal trackers, agendas, recaps, and executive-ready updates.
  • Act as a senior leader within the creative marketing team, helping guide priorities, decision-making, execution, and cross-functional alignment.
  • Support the EVP in tracking high-priority initiatives, preparing updates, and translating strategic decisions into clear action plans.
  • Lead weekly internal meetings and artist-specific discussions to share updates, evaluate priorities, drive ideation, and ensure alignment.
  • Maintain clear communication between A&R, marketing, digital, creative, artist management, DSPs, label partners, international teams, third parties, and executive leadership.
  • Manage artist, management, third-party, and indie label communications, including newsletters, press strategy support, outreach, and brand development initiatives.
  • Mentor and guide team members by providing direction, structure, feedback, and accountability.

Qualifications
  • 10+ years of experience in music marketing, artist product management, label operations, artist development, digital marketing, or a related role within the music or entertainment industry.
  • Proven track record leading artist release campaigns across music, video, merchandise, live events, digital marketing, DSP strategy, fan engagement, audience development, and artist branding.
  • Strong understanding of DSPs, digital platforms, fan acquisition, emerging music discovery channels, campaign performance, and data-informed marketing strategy.
  • Demonstrated ability to manage complex cross-functional projects involving artists, managers, label teams, creative teams, digital strategists, DSP partners, third parties, and executive leadership.
  • Strong operational mindset with experience building scalable processes, workflows, templates, team systems, timelines, budgets, and accountability structures.
  • Excellent written and verbal communication skills, with the ability to synthesize information clearly for internal, external, and executive audiences.
  • Strong leadership presence, emotional intelligence, and ability to drive accountability while maintaining a collaborative, creative team culture.
  • Ability to balance creative instincts with business goals, data insights, timelines, budgets, and evolving priorities in a fast-paced environment.
  • Highly organized, proactive, solutions-oriented, and passionate about music, artist development, culture, fan communities, and innovative marketing.
  • Consistent and punctual in-office attendance to support the company's collaborative and creative culture, mentorship, effective discussions, and team meetings.
  • Proficiency in Microsoft Office, including Excel and PowerPoint, SAP, and other role-specific systems.

Perks Playlist:
Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren't just values-they're how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):
  • Comprehensive medical, dental, and vision coverage
  • Including 100% coverage for out-patient in-network mental health services
  • Fertility coverage for eligible medical plan participants
  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
  • Student Loan Repayment Assistance and Tuition Reimbursement
  • 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:
  • Flexible Paid Time Off (PTO) for exempt employees
  • 3-weeks PTO for non-exempt employees
  • 2-weeks paid Winter Break
  • 10 Company Holidays (including Juneteenth and Wellbeing Day)
  • Summer Fridays (between Memorial Day and Labor Day)
  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.
For more information, please click on the following links.
E-Verify Participation Poster: English / Spanish
E-Verify Right to Work Poster: English | Spanish
Job Category:
Marketing, Streaming & Digital Media
Salary Range:
$72,460- $150,000
The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.

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