Lead product management and marketing strategy for priority artists and releases, including singles, EPs, albums, video content, merchandise, D2C initiatives, live events, and other music-related ...
Lead product management and marketing strategy for priority artists and releases, including singles, EPs, albums, video content, merchandise, D2C initiatives, live events, and other music-related ...
Sr. Accountant, Artist Management
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$79K - $100K/yr
Front Line is the world's top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling ...
Sr. Accountant, Artist Management
Los Angeles, CA · On-site
$79K - $100K/yr
Front Line is the world's top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling ...
Digital Marketing / Growth Marketer
Los Angeles, CA · On-site
$30 - $50/hr
Work with Artist Manager, Social Media, and PR to align paid and organic strategies. Required Qualifications * 2+ years experience in digital marketing, growth, or music‑industry marketing.
Quick apply
Digital Marketing / Growth Marketer
Los Angeles, CA · On-site
$30 - $50/hr
Work with Artist Manager, Social Media, and PR to align paid and organic strategies. Required Qualifications * 2+ years experience in digital marketing, growth, or music‑industry marketing.
Social Media / Content Manager (Short‑Form)
Beverly Hills, CA · On-site
$50 - $100/hr
Social Media & Content Manager (Short-Form / Artist Brand) Company: MemeHouse Design Studios Location: Beverly Hills / Los Angeles, CA - Hybrid or On-Site Employment Type: Part - Time / Contract ...
Quick apply
Social Media / Content Manager (Short‑Form)
Beverly Hills, CA · On-site
$50 - $100/hr
Social Media & Content Manager (Short-Form / Artist Brand) Company: MemeHouse Design Studios Location: Beverly Hills / Los Angeles, CA - Hybrid or On-Site Employment Type: Part - Time / Contract ...
Lead product management and marketing strategy for priority artists and releases, including singles, EPs, albums, video content, merchandise, D2C initiatives, live events, and other music-related ...
Lead product management and marketing strategy for priority artists and releases, including singles, EPs, albums, video content, merchandise, D2C initiatives, live events, and other music-related ...
... SFCM Manager to oversee and expand SFCM's musician contracting and engagement services. This ... The ideal candidate is deeply connected within the Bay Area arts, nonprofit, corporate, and event ...
... SFCM Manager to oversee and expand SFCM's musician contracting and engagement services. This ... The ideal candidate is deeply connected within the Bay Area arts, nonprofit, corporate, and event ...
... SFCM Manager to oversee and expand SFCM's musician contracting and engagement services. This ... The ideal candidate is deeply connected within the Bay Area arts, nonprofit, corporate, and event ...
... SFCM Manager to oversee and expand SFCM's musician contracting and engagement services. This ... The ideal candidate is deeply connected within the Bay Area arts, nonprofit, corporate, and event ...
... SFCM Manager to oversee and expand SFCM's musician contracting and engagement services. This ... The ideal candidate is deeply connected within the Bay Area arts, nonprofit, corporate, and event ...
... SFCM Manager to oversee and expand SFCM's musician contracting and engagement services. This ... The ideal candidate is deeply connected within the Bay Area arts, nonprofit, corporate, and event ...
Arts Management - Adjunct Open Pool
$5.7K - $6.0K/mo
Position Summary The Arts Management program may seek adjunct faculty to teach a variety of courses in arts management. Applicants are added to the pool list throughout the calendar year. Hiring ...
Arts Management - Adjunct Open Pool
$5.7K - $6.0K/mo
Position Summary The Arts Management program may seek adjunct faculty to teach a variety of courses in arts management. Applicants are added to the pool list throughout the calendar year. Hiring ...
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$20 - $36/hr
Trained sales and marketing professionals manage your clients to ensure you stay busy behind the chair, focusing on the thing you love the most! We are seeking passionate artists who are OBSESSED ...
Quick apply
Licensed Cosmetologist
Saint George, UT · On-site
$20 - $36/hr
Trained sales and marketing professionals manage your clients to ensure you stay busy behind the chair, focusing on the thing you love the most! We are seeking passionate artists who are OBSESSED ...
Licensed Cosmetologist
Saint George, UT · On-site
$20 - $36/hr
Trained sales and marketing professionals manage your clients to ensure you stay busy behind the chair, focusing on the thing you love the most! We are seeking passionate artists who are OBSESSED ...
Quick apply
Licensed Cosmetologist
Saint George, UT · On-site
$20 - $36/hr
Trained sales and marketing professionals manage your clients to ensure you stay busy behind the chair, focusing on the thing you love the most! We are seeking passionate artists who are OBSESSED ...
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$120 - $180/hr
We work at the intersection of creativity and commerce, partnering with artists, managers, and label teams to build thoughtful, high-quality products and experiences that fans care about, and ...
New
Director, Artist Relations & Strategy
California, MO · On-site
$120 - $180/hr
We work at the intersection of creativity and commerce, partnering with artists, managers, and label teams to build thoughtful, high-quality products and experiences that fans care about, and ...
New
Arts Management - Adjunct Open Pool
Fort Collins, CO · On-site
$5.7K - $6.0K/mo
Position Summary The Arts Management program may seek adjunct faculty to teach a variety of courses in arts management. Applicants are added to the pool list throughout the calendar year. Hiring ...
Arts Management - Adjunct Open Pool
Fort Collins, CO · On-site
$5.7K - $6.0K/mo
Position Summary The Arts Management program may seek adjunct faculty to teach a variety of courses in arts management. Applicants are added to the pool list throughout the calendar year. Hiring ...
We identify and develop recording artists and songwriters, and we produce, distribute and promote ... Capitol Christian Music Group is seeking a dynamic, digitally-obsessed Senior-Manager, Global ...
We identify and develop recording artists and songwriters, and we produce, distribute and promote ... Capitol Christian Music Group is seeking a dynamic, digitally-obsessed Senior-Manager, Global ...
We work at the intersection of creativity and commerce, partnering with artists, managers, and label teams to build thoughtful, high-quality products and experiences that fans care about, and ...
We work at the intersection of creativity and commerce, partnering with artists, managers, and label teams to build thoughtful, high-quality products and experiences that fans care about, and ...
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Orlando, FL · On-site
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Artist & Repertoire Manager
Orlando, FL · On-site
O-Town Music Group is seeking an Artist & Repitoire Manager. A&R Managers are creative people with good business skills and a solid understanding of the music marketplace. It is not enough to like ...
Strategic Senior Accountant - Artist Management
Los Angeles, CA · On-site
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Strategic Senior Accountant - Artist Management
Los Angeles, CA · On-site
$79K - $100K/yr
A leading live entertainment company in Los Angeles is seeking a Senior Accountant to support day-to-day accounting for various artist management companies. The role requires a Bachelor's degree in ...
O-Town Music Group is seeking an Artist & Repitoire Manager. A&R Managers are creative people with good business skills and a solid understanding of the music marketplace. It is not enough to like ...
O-Town Music Group is seeking an Artist & Repitoire Manager. A&R Managers are creative people with good business skills and a solid understanding of the music marketplace. It is not enough to like ...
Strategic Senior Accountant - Artist Management
Los Angeles, CA · On-site
$79K - $100K/yr
A leading live entertainment company in Los Angeles is seeking a Senior Accountant to support day-to-day accounting for various artist management companies. The role requires a Bachelor's degree in ...
Strategic Senior Accountant - Artist Management
Los Angeles, CA · On-site
$79K - $100K/yr
A leading live entertainment company in Los Angeles is seeking a Senior Accountant to support day-to-day accounting for various artist management companies. The role requires a Bachelor's degree in ...
TEACHING ARTIST
Los Angeles, CA · On-site
Teaching Artists deliver engaging, standards-based arts instruction in a variety of educational and ... Utilize effective classroom management techniques to maintain safe and productive learning ...
Quick apply
TEACHING ARTIST
Los Angeles, CA · On-site
Teaching Artists deliver engaging, standards-based arts instruction in a variety of educational and ... Utilize effective classroom management techniques to maintain safe and productive learning ...
Artist Manager information
See salary details
$91.7K is the 25th percentile. Wages below this are outliers.
$84.5K - $113.2K
100% of jobs
$113.2K - $141.9K
0% of jobs
$141.9K - $170.5K
0% of jobs
$170.5K - $199.2K
0% of jobs
$199.2K - $227.9K
0% of jobs
$227.9K - $256.6K
0% of jobs
$256.6K - $285.3K
0% of jobs
$285.3K - $314K
0% of jobs
$314K - $342.6K
0% of jobs
$342.6K - $371.3K
0% of jobs
$371.3K - $400K
0% of jobs
$84.5K
$246.3K
$400K
How much do artist manager jobs pay per year?
What does an artist manager do?
What is the difference between Artist Manager vs Artist Agent?
| Aspect | Artist Manager | Artist Agent |
|---|---|---|
| Credentials | Experience in music industry, sometimes certifications | Licensing and certification required in many regions |
| Work Environment | Long-term artist development, strategic planning | Booking live performances, negotiating contracts |
| Employer & Industry Usage | Represents artists across various genres, often independent or management firms | Typically employed by booking agencies or talent agencies |
| Common Search & Comparison Intent | Understanding roles in artist career development | Finding professionals for booking and performance opportunities |
Artist Managers focus on overall career development, branding, and long-term planning for artists. Artist Agents primarily handle booking live performances and negotiating contracts. While both roles support artists, Managers work on strategic growth, whereas Agents focus on securing gigs. Understanding these differences helps artists choose the right professional for their needs.
How much money do artist managers make?
What skills and qualifications does an artist manager need?
Is an artist manager a good career?

Full-time
Medical, Dental, Vision, Retirement, PTO
Posted 19 days ago
Universal Music Group rating
8.4
Based on 12 frontline employees who took The Breakroom Quiz
13th of 76 rated media
Job description
How we LEAD:
Universal Music Group is seeking a Director, Marketing & Artist Development . This role will serve as a strategic and operational leader for a creative marketing team focused on artist development, release strategy, DSP initiatives, and business operations. Acting as a trusted partner to the EVP, this role will help drive priorities across artist product management, marketing strategy, project execution, team workflow, and cross-functional communication.
Key Responsibilities
Artist Product Management & Marketing Strategy
- Lead product management and marketing strategy for priority artists and releases, including singles, EPs, albums, video content, merchandise, D2C initiatives, live events, and other music-related products.
- Develop and execute marketing, creative, advertising, and artist development plans in partnership with artists, managers, label teams, DSPs, and internal stakeholders.
- Serve as a key liaison between artist management, label partners, and internal teams, ensuring clear communication and alignment across all phases of a campaign.
- Build a deep understanding of each artist's goals, creative vision, audience, and management processes to support effective long-term planning.
- Develop artist branding and growth strategies across key verticals, including superfans, creative direction, A&R alignment, digital marketing, content, cultural positioning, and fan acquisition.
- Partner with digital strategy teams to build data-informed plans, evaluate campaign performance, and recommend pivots based on audience behavior, ROI, and market insights.
- Identify DSP, digital marketing, and emerging platform opportunities that drive artist relevance, engagement, brand awareness, and audience growth.
- Manage project budgets and ensure resources are aligned with campaign goals and priorities.
- Lead day-to-day project management across artist campaigns, DSP initiatives, internal programs, and special projects, ensuring clear timelines, deliverables, agendas, follow-ups, and accountability.
- Drive operational clarity across the creative marketing team by establishing priorities, owners, next steps, and communication flows that keep projects moving efficiently.
- Identify blockers, gaps, and risks across projects, escalating and resolving issues as needed to maintain momentum.
- Oversee team workflows, internal systems, templates, documentation, and operating rhythms to improve efficiency, collaboration, and scalability.
- Maintain and evolve key resources, including artist development playbooks, industry landscape documents, cultural trend reports, project strategy maps, internal trackers, agendas, recaps, and executive-ready updates.
- Act as a senior leader within the creative marketing team, helping guide priorities, decision-making, execution, and cross-functional alignment.
- Support the EVP in tracking high-priority initiatives, preparing updates, and translating strategic decisions into clear action plans.
- Lead weekly internal meetings and artist-specific discussions to share updates, evaluate priorities, drive ideation, and ensure alignment.
- Maintain clear communication between A&R, marketing, digital, creative, artist management, DSPs, label partners, international teams, third parties, and executive leadership.
- Manage artist, management, third-party, and indie label communications, including newsletters, press strategy support, outreach, and brand development initiatives.
- Mentor and guide team members by providing direction, structure, feedback, and accountability.
Qualifications
- 10+ years of experience in music marketing, artist product management, label operations, artist development, digital marketing, or a related role within the music or entertainment industry.
- Proven track record leading artist release campaigns across music, video, merchandise, live events, digital marketing, DSP strategy, fan engagement, audience development, and artist branding.
- Strong understanding of DSPs, digital platforms, fan acquisition, emerging music discovery channels, campaign performance, and data-informed marketing strategy.
- Demonstrated ability to manage complex cross-functional projects involving artists, managers, label teams, creative teams, digital strategists, DSP partners, third parties, and executive leadership.
- Strong operational mindset with experience building scalable processes, workflows, templates, team systems, timelines, budgets, and accountability structures.
- Excellent written and verbal communication skills, with the ability to synthesize information clearly for internal, external, and executive audiences.
- Strong leadership presence, emotional intelligence, and ability to drive accountability while maintaining a collaborative, creative team culture.
- Ability to balance creative instincts with business goals, data insights, timelines, budgets, and evolving priorities in a fast-paced environment.
- Highly organized, proactive, solutions-oriented, and passionate about music, artist development, culture, fan communities, and innovative marketing.
- Consistent and punctual in-office attendance to support the company's collaborative and creative culture, mentorship, effective discussions, and team meetings.
- Proficiency in Microsoft Office, including Excel and PowerPoint, SAP, and other role-specific systems.
Perks Playlist:
Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren't just values-they're how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):
- Comprehensive medical, dental, and vision coverage
- Including 100% coverage for out-patient in-network mental health services
- Fertility coverage for eligible medical plan participants
- Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
- Student Loan Repayment Assistance and Tuition Reimbursement
- 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
A variety of ways to prioritize much-needed time away from work including:
- Flexible Paid Time Off (PTO) for exempt employees
- 3-weeks PTO for non-exempt employees
- 2-weeks paid Winter Break
- 10 Company Holidays (including Juneteenth and Wellbeing Day)
- Summer Fridays (between Memorial Day and Labor Day)
- Generous paid parental leave for every type of parent
Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.
For more information, please click on the following links.
E-Verify Participation Poster: English / Spanish
E-Verify Right to Work Poster: English | Spanish
Job Category:
Marketing, Streaming & Digital Media
Salary Range:
$72,460- $150,000
The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.
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