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Apparel Marketing Jobs (NOW HIRING)

You will collaborate closely with the Sales Team and other departments on a variety of projects, including sports apparel graphics, marketing materials, digital content, social media assets, and ...

You will collaborate closely with the Sales Team and other departments on a variety of projects, including sports apparel graphics, marketing materials, digital content, social media assets, and ...

You'll own a portfolio of 4-6 fashion and apparel accounts. These clients move fast - seasonal ... Marketing Strategy, Development and Execution * Client Retention and Client Revenue Growth Benefits ...

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We specialize in the design and production of apparel for women with a strong focus on stylish ... Work with the marketing and sales teams to develop and execute visual merchandising plans for ...

You'll own a portfolio of 4-6 fashion and apparel accounts. These clients move fast - seasonal ... Marketing Strategy, Development and Execution * Client Retention and Client Revenue Growth Benefits ...

Job Title: Sr. Manager, Integrated Marketing - Global HOKA Apparel & Accessories Reports to: VP, Marketing - Global HOKA Location: Remote US - Portland, OR preferred (or West Coast) Interested ...

Job Title: Sr. Manager, Integrated Marketing - Global HOKA Apparel & Accessories Reports to: VP, Marketing - Global HOKA Location: Remote US - Portland, OR preferred (or West Coast) Interested ...

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Apparel Marketing information

See salary details

$23K

$45.4K

$59.5K

How much do apparel marketing jobs pay per year?

As of Aug 28, 2026, the average yearly pay for apparel marketing in the United States is $45,446.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $50,500.00 per year, depending on experience, location, and employer.

What is apparel marketing?

Apparel marketing is the process of promoting and selling clothing and fashion-related products to consumers. It involves strategies such as market research, advertising, branding, and digital campaigns to reach target audiences and boost sales. Professionals in this field analyze trends, develop marketing plans, and work closely with designers and retailers to position apparel brands effectively in the marketplace.

How does an apparel marketing professional typically collaborate with design and sales teams?

Apparel marketing professionals play a crucial role in bridging the gap between design and sales teams. They work closely with designers to understand upcoming collections, target markets, and brand messaging, ensuring that marketing campaigns align with the creative vision. Simultaneously, they coordinate with sales teams to gather feedback from customers and analyze sales data, which informs future marketing strategies and product development. This collaborative approach helps create cohesive campaigns that drive both brand awareness and sales performance.

What are the key skills and qualifications needed to thrive in apparel marketing, and why are they important?

To excel in Apparel Marketing, you need a solid understanding of fashion trends, consumer behavior, and marketing principles, often supported by a degree in marketing, fashion merchandising, or a related field. Familiarity with digital marketing tools, analytics platforms, and design software like Adobe Creative Suite is typically required. Creativity, strong communication, and adaptability help professionals stand out by enabling them to craft compelling campaigns and respond to market shifts. These skills are critical for effectively promoting apparel brands, engaging target audiences, and driving sales in a competitive industry.

What is the difference between Apparel Marketing vs Apparel Merchandising?

AspectApparel MarketingApparel Merchandising
Primary FocusPromoting and advertising apparel brands and productsSelecting and buying apparel products to meet consumer demand
Skills NeededMarketing strategies, branding, advertisingProduct selection, inventory management, trend analysis
Work EnvironmentMarketing agencies, brand departments, retail companiesRetail stores, buying offices, fashion companies
Common CertificationsMarketing certifications, fashion degreesFashion merchandising, retail management certifications

Apparel Marketing focuses on promoting and advertising apparel products to boost brand awareness and sales, while Apparel Merchandising involves selecting and managing inventory to meet consumer demand. Both roles require knowledge of fashion trends and industry standards but differ in their core responsibilities and daily tasks.

More about Apparel Marketing jobs

What cities are hiring for Apparel Marketing jobs?

Cities with the most Apparel Marketing job openings:

What states have the most Apparel Marketing jobs?

States with the most job openings for Apparel Marketing jobs include:

Infographic showing various Apparel Marketing job openings in the United States as of August 2026, with employment types broken down into 89% Full Time, 10% Part Time, and 1% Contract. Highlights an 80% Physical, 3% Hybrid, and 17% Remote job distribution, with an average salary of $45,446 per year, or $21.8 per hour.

Digital Marketing & Ecommerce Coordinator

Royal Apparel

Hauppauge, NY โ€ข On-site

$44K - $58K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 25 days ago


Job description

Description:

 
About Royal Apparel 

Royal Apparel is a USA-based apparel manufacturer known for high-quality, fashion-forward basics and a strong commitment to domestic production, sustainability, and service. We work across retail, wholesale, and promotional markets and are looking for a team member who wants to grow with a dynamic and evolving brand. 


Full-Time | Hybrid, Remote, or On-Site | Monday–Friday 

Royal Apparel is seeking a Digital Marketing & Ecommerce Coordinator to support growth across our ecommerce, wholesale, and promotional sales channels. This position is available as hybrid, remote, or on-site for the right candidate. We are looking for someone who is organized, analytical, creative, and comfortable managing day-to-day digital marketing, content publishing, website merchandising, and campaign support. 

The ideal candidate will help execute marketing initiatives, improve online visibility, support paid media efforts, maintain website and product content, and assist with reporting and performance analysis across multiple channels. 

Key Responsibilities 

SEO & Content Support 

  • Edit and review SEO content, blog copy, and website content  
  • Publish content across ecommerce and wholesale platforms  
  • Support GEO/AI visibility efforts and citation building  
  • Assist with technical SEO implementation  
  • Track keyword rankings and organic visibility performance  
  • Monitor search trends, competitor activity, and market opportunities  

Paid Search & Paid Social Support 

  • Assist with shopping feed optimization  
  • Support campaign setup, optimization, and weekly creative updates  
  • Validate conversion tracking  
  • Maintain reporting dashboards  
  • Help analyze performance and identify opportunities for improvement  

Conversion Optimization & Analytics 

  • Support landing page, product page, and category page improvements  
  • Assist with CTA and offer testing  
  • Review funnel performance and customer behavior  
  • Validate GA4 tracking and tag management setup  
  • Monitor attribution, cross-channel reporting, and data integrity  

Email Marketing 

  • Update and manage contact lists  
  • Proof email creative and audience-specific headlines  
  • Build email campaigns in templates, apply UTM tracking, test, and deploy sends  

Website Merchandising 

  • Create and edit product videos  
  • Locate, edit, and add product photography  
  • Organize tagged product groups and categories for campaigns  
  • Add and update styles, colors, sizes, and inventory  
  • Review approvals and deactivate discontinued items  
  • Create coupons and update sliders, banners, and popups  

Promo / Marketplace Support 

  • Review affiliate sales performance  
  • Add and update product information across promo and marketplace channels  
  • Support EASI product export setup  
  • Help manage merchandising and reporting for platforms such as Faire, Sage, and ASI  

Schedule & Benefits 

  • Full-time position  
  • Hybrid, remote, or on-site opportunity depending on candidate fit  
  • Monday through Friday  
  • 40 hours per week  
  • Paid vacation  
  • 401(k) 
  • Profit Sharing-Company Contribution
  • Medical, dental, and vision insurance  
  • Employee assistance program
  • Employee discount
  • Year End Bonus


To apply: Please submit your resume and a brief summary of your experience in digital marketing, ecommerce, merchandising, or related work. 




Requirements:

 Qualifications 

  • Experience (2-5 Years) in digital marketing, ecommerce, merchandising, or a related role
  • Familiarity with SEO, paid media support, website content publishing, and analytics
  • Strong attention to detail and ability to manage multiple projects  
  • Strong written communication and organizational skills  
  • Ability to work effectively both independently and collaboratively  
  • Experience with ecommerce platforms, CMS tools, email platforms, GA4, and reporting tools is preferred  
  • An interest in fashion or experience with apparel marketing is a bonus