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Alcohol Sales Rep Jobs in Indiana (NOW HIRING)

Route Sales Representative

Lafayette, IN

$42K - $54K/yr

Route Sales Representative Location: Lafayette, IN Compensation: Base salary plus commission ... alcohol/drug related offense, careless/reckless driving, chemical test refusal, driving after ...

Adhere to tobacco and alcohol sales regulations * Cross sell products * Handle returns of ... Proven work experience as a Retail Store associate, Sales representative or similar role * Basic ...

Store Associate - Morgan Ave

Evansville, IN · On-site

$12.50 - $13.50/hr

Adhere to tobacco and alcohol sales regulations * Cross sell products * Handle returns of ... Proven work experience as a Retail Store associate, Sales representative or similar role * Basic ...

Store Associate - Main St

Boonville, IN · On-site

$12.50 - $13.50/hr

Adhere to tobacco and alcohol sales regulations * Cross sell products * Handle returns of ... Proven work experience as a Retail Store associate, Sales representative or similar role * Basic ...

Adhere to tobacco and alcohol sales regulations * Cross sell products * Handle returns of ... Proven work experience as a Retail Store associate, Sales representative or similar role * Basic ...

Nalco Water, an Ecolab Company, seeks a Technical Sales Representative to join its industry leading ... and/or drug/alcohol testing for customer credentialing. - Be fully vaccinated for COVID-19 ...

Utilize sales strategies to boost revenue through alcohol sales and upselling of concession items ... The requirements listed below are representative of the knowledge, skill, and/or ability required.

Utilize sales strategies to boost revenue through alcohol sales and upselling of concession items ... The requirements listed below are representative of the knowledge, skill, and/or ability required.

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Showing results 1-20

Alcohol Sales Rep information

See Indiana salary details

$21.9K

$73K

$134.6K

How much do alcohol sales rep jobs pay per year?

As of Jul 27, 2026, the average yearly pay for alcohol sales rep in Indiana is $72,967.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,900.00 and $88,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Alcohol Sales Rep, and why are they important?

To thrive as an Alcohol Sales Rep, you need strong sales acumen, knowledge of beverage products, and often a bachelor's degree in business or a related field. Familiarity with CRM software, point-of-sale systems, and inventory management tools is common, along with any required local alcohol sales certifications. Outstanding interpersonal skills, negotiation abilities, and resilience help build lasting client relationships and handle rejections effectively. These competencies enable reps to meet sales targets, ensure compliance, and grow market share in a highly competitive industry.

What does a liquor sales rep do?

A liquor sales representative promotes and sells alcoholic beverages to retail stores, bars, and restaurants. They build relationships with clients, provide product information, and may organize tastings or promotions to increase sales. Strong communication skills and knowledge of the industry are important for success in this role.

How much commission do liquor reps make?

Liquor sales representatives typically earn commissions that range from 5% to 20% of their sales, depending on the company and sales volume. Commission structures often include base salary plus performance-based incentives, and strong product knowledge and sales skills are important for success in this role.

What is the difference between Alcohol Sales Rep vs Beer Distributor Sales Representative?

AspectAlcohol Sales RepBeer Distributor Sales Representative
CredentialsSales experience, knowledge of alcohol productsSales experience, knowledge of beer brands and distribution
Work EnvironmentOn-site client visits, trade shows, retail storesDistributor warehouses, retail outlets, on-site client meetings
Employer & IndustryAlcohol beverage companies, liquor brandsBeer distributors, wholesale beverage companies
Search & Comparison IntentYesYes

Both roles involve selling alcoholic beverages, but Alcohol Sales Reps typically work directly for brands and focus on promoting products to retailers and bars. Beer Distributor Sales Representatives work for distributors, managing relationships with retail outlets and ensuring product availability. While their responsibilities overlap, their employer types and product focus differ.

What does an Alcohol Sales Rep do?

An Alcohol Sales Representative is responsible for promoting and selling alcoholic beverages such as beer, wine, and spirits to retailers, restaurants, bars, and other establishments. They develop relationships with clients, provide product information, negotiate pricing, and ensure that products are well-represented and stocked. Alcohol Sales Reps also monitor market trends, organize tastings or promotional events, and work to meet sales targets set by their employers.

Is being a liquor rep a good job?

A liquor sales representative is responsible for promoting and selling alcoholic beverages to retailers and establishments, often requiring strong communication and sales skills. The job can offer competitive pay, bonuses, and opportunities for travel, but may involve irregular hours and the need to meet sales targets. Overall, it can be a rewarding career for those interested in sales and the beverage industry.

What are some common challenges Alcohol Sales Reps face when building and maintaining client relationships?

Alcohol Sales Reps often navigate challenges such as strict regulatory requirements, frequent changes in product availability, and competition from other brands. Building strong relationships with clients like bars, restaurants, and retailers requires consistent communication, understanding each client’s unique needs, and providing timely support. Success in this role often depends on being proactive, staying informed about industry trends, and adapting strategies to meet shifting consumer preferences and market conditions.

What is the highest paying sales rep job?

Among sales representative roles, pharmaceutical and medical device sales reps tend to have the highest earning potential, often earning six-figure incomes with commissions and bonuses. These positions typically require specialized knowledge, strong communication skills, and sometimes industry certifications. Compensation varies based on experience, location, and sales performance.
What cities in Indiana are hiring for Alcohol Sales Rep jobs? Cities in Indiana with the most Alcohol Sales Rep job openings:
Infographic showing various Alcohol Sales Rep job openings in Indiana as of July 2026, with employment types broken down into 74% Full Time, 21% Part Time, 1% Temporary, and 4% Contract. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $72,967 per year, or $35.1 per hour.
Route Sales Representative

Route Sales Representative

Aunt Millie's

Lafayette, IN

$42K - $54K/yr

Full-time

Posted 13 days ago


Aunt Millie's rating

6.4

Company rating: 6.4 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

295th of 432 rated food and drinks producers


Job description

Route Sales Representative 

Location:  Lafayette, IN
Compensation: Base salary plus commission.
Schedule: Full time 
About Aunt Millie's: 
Aunt Millie's, a popular family-owned bakery, has been celebrated for its commitment to quality and community since its inception. Renowned for producing a wide range of baked goods from breads to pastries, Aunt Millie’s prides itself on using traditional recipes and fresh, locally sourced ingredients. This establishment not only offers a nostalgic embrace of home-style baking but also operates with a forward-thinking mindset towards sustainability and innovation in food production. 
Why Work Here: 
We are proud of the products we make and we’re even more proud of how we make them. Aunt Millie’s combines the best ingredients, recipes, and people to produce consistently high-quality breads and rolls that you will be proud to represent. We invest in good ingredients and good people alike, so that at Aunt Millie’s you’ll have more than a job, you’ll have a career you can be proud of. 

Perks and Benefits: 

Standard benefit package may be offered depending on position.  To be discussed during the interview.   
Position Summary: 
The Route Sales Representative (RSR) role at Aunt Millie's involves building and maintaining customer relationships while managing a specific route in the wholesale baking and route distribution industry. RSRs interact with grocery store managers, receiving personnel, and other store staff, serving as a visible representative of the brand. 

 
Essential Job Functions: 

  • Cultivate and nurture relationships with existing accounts to foster customer loyalty. 

  • Deliver and sell products to established accounts, ensuring timely and accurate distribution. 

  • Transport products from company vehicles to retail establishments, effectively stocking shelves. 

  • Preplan and fulfill specific orders for each customer, maximizing efficiency. 

  • Utilize an iPad to manage route activities, including order tracking and customer communication. 

  • Identify and capitalize on opportunities to generate additional business. 

  • Implement strategies to minimize product expiration and maintain freshness. 

  • Safely operate company vehicles in accordance with traffic laws and company policies. 

  • Adhere to safe work procedures to ensure personal and public safety. 

  • Load and unload bread baskets throughout the day, following proper lifting and handling protocols. 

Minimum Position Qualifications/Education: 

  • Enjoy engaging with people and prefer an active role over desk work, with strong driving skills. 

  • Possess a valid driver's license and a clean 3-year driving record. 

  • Able to pass a Department of Transportation (DOT) physical examination. 

  • Meet the minimum age requirement of 21 as mandated by DOT regulations. 

  • Successfully pass a drug screening. 

  • Possess basic math skills for essential job tasks. 

  • Demonstrate a strong work ethic and take pride in delivering quality work. 

  • Committed to providing exceptional customer service with enthusiasm and dedication. 

Driving Record: candidates cannot have convictions in the past three years on their driving record for DUI/DWI or similar alcohol/drug related offense, careless/reckless driving, chemical test refusal, driving after suspension (unless not notified), fleeing/eluding a police officer, leaving the scene of an accident, passing a stopped school bus, speeding 15 miles+ above the speed limit, or three or more driving violations (not including seat belt violations). 
 

 
 


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