Every advertorial headline, every sales page module, every checkout element, every upsell offer is a lever we pull to move CVR, AOV, and LTV in the right direction. We think the best funnel work ...
Every advertorial headline, every sales page module, every checkout element, every upsell offer is a lever we pull to move CVR, AOV, and LTV in the right direction. We think the best funnel work ...
Creative Strategist - Paid Social & Display Ads
Beverly Hills, CA · On-site
$65K - $100K/yr
Concept and create high-converting ad creatives (static, video, UGC-style, advertorial angles, hooks) * Design ad creatives yourself (images, variations, layouts, thumbnails, etc.) * Write or ...
Quick apply
Creative Strategist - Paid Social & Display Ads
Beverly Hills, CA · On-site
$65K - $100K/yr
Concept and create high-converting ad creatives (static, video, UGC-style, advertorial angles, hooks) * Design ad creatives yourself (images, variations, layouts, thumbnails, etc.) * Write or ...
Creative Strategist - Paid Social & Display Ads
Beverly Hills, CA · On-site
$65K - $100K/yr
Concept and create high-converting ad creatives (static, video, UGC-style, advertorial angles, hooks) * Design ad creatives yourself (images, variations, layouts, thumbnails, etc.) * Write or ...
Creative Strategist - Paid Social & Display Ads
Beverly Hills, CA · On-site
$65K - $100K/yr
Concept and create high-converting ad creatives (static, video, UGC-style, advertorial angles, hooks) * Design ad creatives yourself (images, variations, layouts, thumbnails, etc.) * Write or ...
Senior Media Buyer - DTC Supplement Brand
Beverly Hills, CA · On-site
$80K - $150K/yr
Advertorial funnels * VSL funnels * Offer testing (bundles, upsells, subscriptions) * Highly analytical and data-driven * Comfortable operating in a startup environment (fast, scrappy, ownership ...
Senior Media Buyer - DTC Supplement Brand
Beverly Hills, CA · On-site
$80K - $150K/yr
Advertorial funnels * VSL funnels * Offer testing (bundles, upsells, subscriptions) * Highly analytical and data-driven * Comfortable operating in a startup environment (fast, scrappy, ownership ...
Senior Media Buyer - DTC Supplement Brand
Beverly Hills, CA · On-site
$80K - $150K/yr
Advertorial funnels * VSL funnels * Offer testing (bundles, upsells, subscriptions) * Highly analytical and data-driven * Comfortable operating in a startup environment (fast, scrappy, ownership ...
Quick apply
Senior Media Buyer - DTC Supplement Brand
Beverly Hills, CA · On-site
$80K - $150K/yr
Advertorial funnels * VSL funnels * Offer testing (bundles, upsells, subscriptions) * Highly analytical and data-driven * Comfortable operating in a startup environment (fast, scrappy, ownership ...
Director of Performance Creative
Los Angeles, CA · On-site
$100K - $180K/yr
Ensure ads and landing experiences are aligned (LP/PDP/advertorial/quiz) * Maintain consistency across products with documented learnings for reuse What Success Looks Like * More winners, faster ...
Quick apply
Director of Performance Creative
Los Angeles, CA · On-site
$100K - $180K/yr
Ensure ads and landing experiences are aligned (LP/PDP/advertorial/quiz) * Maintain consistency across products with documented learnings for reuse What Success Looks Like * More winners, faster ...
Creative Strategy Analyst - Grapevine
$70K - $80K/yr
Use these insights to recommend new creative iterations, refine messaging, and optimize advertorial landing pages to improve campaign results. Collaborate Across Teams to Drive Results Work closely ...
Creative Strategy Analyst - Grapevine
$70K - $80K/yr
Use these insights to recommend new creative iterations, refine messaging, and optimize advertorial landing pages to improve campaign results. Collaborate Across Teams to Drive Results Work closely ...
Brand Success Analyst - Grapevine
New York, NY · Remote
$70K - $80K/yr
Use data and insights to guide creative iterations, optimize advertorial content, and improve conversion rates while helping brands achieve revenue and growth goals. Collaborate Cross-Functionally to ...
Brand Success Analyst - Grapevine
New York, NY · Remote
$70K - $80K/yr
Use data and insights to guide creative iterations, optimize advertorial content, and improve conversion rates while helping brands achieve revenue and growth goals. Collaborate Cross-Functionally to ...
Growth / Performance Marketer
$90K - $130K/yr
Advertorial / pre-lander formats * LegitScript or FDA-regulated brand experience * Hims/Hers, Ro, Found, or Calibrate alumni * Multivariate testing tools (VWO, Optimizely) * UGC creative strategy
Growth / Performance Marketer
$90K - $130K/yr
Advertorial / pre-lander formats * LegitScript or FDA-regulated brand experience * Hims/Hers, Ro, Found, or Calibrate alumni * Multivariate testing tools (VWO, Optimizely) * UGC creative strategy
Maintain need-state and message coherence from ad to advertorial to landing page to handoff, ensuring the customer journey reads as one continuous piece of persuasion. * Work fluently inside ...
Maintain need-state and message coherence from ad to advertorial to landing page to handoff, ensuring the customer journey reads as one continuous piece of persuasion. * Work fluently inside ...
Develop and create advertorial material. * Develop and create media releases. * Ad-hoc projects as required Requirements/ Qualifications * 3+ years studio or client-side digital design experience
Develop and create advertorial material. * Develop and create media releases. * Ad-hoc projects as required Requirements/ Qualifications * 3+ years studio or client-side digital design experience
Creative Strategy Lead - Grapevine
New York, NY · On-site
$90K - $100K/yr
Use these insights to recommend new creative iterations, refine messaging, and optimize advertorial landing pages to improve campaign results. Collaborate Across Teams to Drive Results Work closely ...
Creative Strategy Lead - Grapevine
New York, NY · On-site
$90K - $100K/yr
Use these insights to recommend new creative iterations, refine messaging, and optimize advertorial landing pages to improve campaign results. Collaborate Across Teams to Drive Results Work closely ...
Develop and create advertorial material. * Develop and create media releases. * Ad-hoc projects as required Requirements/ Qualifications * 3+ years studio or client-side digital design experience
Develop and create advertorial material. * Develop and create media releases. * Ad-hoc projects as required Requirements/ Qualifications * 3+ years studio or client-side digital design experience
Develop and create advertorial material. * Develop and create media releases. * Ad-hoc projects as required Requirements/ Qualifications * 3+ years studio or client-side digital design experience
Develop and create advertorial material. * Develop and create media releases. * Ad-hoc projects as required Requirements/ Qualifications * 3+ years studio or client-side digital design experience
Background in advertorial or long-form sales page design * Basic HTML/CSS knowledge for custom tweaks * Figma skills for design collaboration * You've built pages that actually converted (and can ...
Background in advertorial or long-form sales page design * Basic HTML/CSS knowledge for custom tweaks * Figma skills for design collaboration * You've built pages that actually converted (and can ...
Product Marketer, Web + Mobile
Denver, CO · On-site
$130K - $150K/yr
Iteratively test landing page experiences and advertorial-style funnels engineered to convert paid traffic, lifting conversion. * Support our most strategic launches - new product categories, new ...
Product Marketer, Web + Mobile
Denver, CO · On-site
$130K - $150K/yr
Iteratively test landing page experiences and advertorial-style funnels engineered to convert paid traffic, lifting conversion. * Support our most strategic launches - new product categories, new ...
Performance Marketer
$18.50/hr
Experience with advertorial funnels and direct response marketing Bonus Points: * Dropshipping experience (fast-paced testing, thin margins, rapid scaling) * Experience at a performance creative ...
Performance Marketer
$18.50/hr
Experience with advertorial funnels and direct response marketing Bonus Points: * Dropshipping experience (fast-paced testing, thin margins, rapid scaling) * Experience at a performance creative ...
Experience with advertorial funnels and direct response marketing Bonus Points: * Dropshipping experience-you understand the fast-paced testing cycles, thin margins, and rapid scaling decisions that ...
Experience with advertorial funnels and direct response marketing Bonus Points: * Dropshipping experience-you understand the fast-paced testing cycles, thin margins, and rapid scaling decisions that ...
Iteratively test landing page experiences and advertorial-style funnels engineered to convert paid traffic, lifting conversion. * Support our most strategic launches -- new product categories, new ...
Quick apply
Iteratively test landing page experiences and advertorial-style funnels engineered to convert paid traffic, lifting conversion. * Support our most strategic launches -- new product categories, new ...
Product Marketer, Web + Mobile
$130K - $150K/yr
Iteratively test landing page experiences and advertorial-style funnels engineered to convert paid traffic, lifting conversion. * Support our most strategic launches - new product categories, new ...
Product Marketer, Web + Mobile
$130K - $150K/yr
Iteratively test landing page experiences and advertorial-style funnels engineered to convert paid traffic, lifting conversion. * Support our most strategic launches - new product categories, new ...
Advertorial information
See salary details
$43K - $54.2K
2% of jobs
$54.2K - $65.5K
4% of jobs
$65.5K - $76.7K
13% of jobs
$81.6K is the 25th percentile. Wages below this are outliers.
$76.7K - $87.9K
14% of jobs
$87.9K - $99.1K
11% of jobs
The median wage is $105.2K / yr.
$99.1K - $110.4K
13% of jobs
$110.4K - $121.6K
14% of jobs
$126.9K is the 75th percentile. Wages above this are outliers.
$121.6K - $132.8K
12% of jobs
$132.8K - $144K
8% of jobs
$144K - $155.3K
6% of jobs
$155.3K - $166.5K
4% of jobs
$43K
$109.5K
$166.5K
How much do advertorial jobs pay per year?
Are advertorials paid?
How does an advertorial writer typically collaborate with marketing and editorial teams during a project?
What is the 3 month rule in a job?
What companies will pay me to advertise?
What is the difference between Advertorial vs Copywriter?
| Aspect | Advertorial | Copywriter |
|---|---|---|
| Primary Role | Creates sponsored content blending advertising and editorial | Writes persuasive marketing and advertising copy |
| Credentials | Marketing, advertising, or journalism background often preferred | Marketing, communications, or journalism background often preferred |
| Work Environment | Media agencies, marketing firms, online platforms | Advertising agencies, corporate marketing departments |
| Usage | Used to subtly promote products/services within editorial content | Used to craft compelling ads, websites, and promotional materials |
While both roles involve content creation, an Advertorial focuses on blending advertising with editorial content to subtly promote products, whereas a Copywriter specializes in crafting persuasive marketing messages across various media. Understanding these differences helps businesses choose the right professional for their marketing needs.
What are the key skills and qualifications needed to thrive as an Advertorial Writer, and why are they important?
What jobs make $3,000 a day?
What is an advertorial?

Full-time
Posted 13 days ago
Job description
AJ Media is a performance-driven DTC eCommerce company operating a portfolio of brands across different verticals. We're in a phase of rapid growth, scaling our portfolio aggressively across multiple markets.
Our CEO previously scaled multiple 8-9 figure brands on the agency side - now we're doing it in-house with a vengeance. We've built a sharp executive team around that mission, and we're hiring operators who want to grow with us.
We don't win on guesswork - we win on conversion math. Every advertorial headline, every sales page module, every checkout element, every upsell offer is a lever we pull to move CVR, AOV, and LTV in the right direction.
We think the best funnel work happens when the person writing the advertorial is the same person iterating on the sales page, the checkout, and the upsell stack.
Why AJ Media
The right person wants this role for the environment, the culture, the teammates they work with, and the autonomy they get. No fluff, no B.S., no red tape.
- Direct ownership - you run it, you own it, you see the results
- High-leverage role - a key bottleneck to AJ Media's growth is full-funnel performance. You remove that bottleneck.
- No red tape - decisions move fast, execution is what matters
- Shared resources from day one (developer, graphic designer) - devs handle most of the technical build
- Path to scale - build your own small team as the portfolio grows
- Remote-first, results-driven culture - flexible work, high accountability
- Performance incentives tied directly to the funnel lift you deliver
- Competitive compensation, paid leaves, and allowances
This is a highly performance-driven role. Base is competitive; the real upside is in variable comp tied to measurable funnel lift. We're looking for people who believe in their ability to move the needle and want to be paid for it.
Performance variable is uncapped and tied to measurable funnel lift.
Open Worldwide - We're hiring the best talent regardless of location.
The Opportunity
We're looking for Copywriter-CRO hybrids who own the full post-click funnel: advertorial, sales page, checkout, and upsells. You're the person who takes a funnel that's converting at 2% and iterates it to 4% - then to 6% - through sharper copy, better offer structure, smoother checkout, and smarter upsell logic.
This is an equal-parts role on writing and conversion optimization. If you can write an advertorial that sells but can't read a funnel report, this isn't for you. If you can run split tests all day but can't write copy that carries a reader from problem to purchase, this isn't for you. We need the full stack.
All you need to do is have obsessive focus on improving funnel performance.
This is not an ads role. We are not hiring a Meta, TikTok, or paid social ads copywriter. We are not hiring a VSL scriptwriter. We are hiring someone who owns the full post-click funnel end-to-end.
What Your Projects Will Involve
Part 1 - Funnel Copywriting
1. Advertorials & Pre-Sale Pages
- Write native-style articles that blend editorial credibility with salesmanship, warming prospects for conversion
- Structure advertorials around proven DR frameworks (PAS, AIDA, Problem-Agitate-Solution, story-led)
- Apply deep knowledge of advertorial structure and health/beauty compliance (FDA/FTC) so copy sells without creating claims risk
2. Sales Pages (Long-Form & Product Pages)
- Write and rewrite long-form sales pages that carry cold and warm traffic from hook to checkout
- Own product page copy: headlines, subheads, benefit stacks, FAQs, reviews positioning, risk reversal
- Structure the full page argument - problem, promise, proof, offer, urgency, objection handling
3. Checkout & Post-Purchase Copy
- Checkout page microcopy - bump offers, trust elements, guarantee framing, shipping reassurance
- Order bumps, one-click upsells, down-sells, and Thank You page offers
- Post-purchase email and SMS flows that drive repeat purchase and LTV
- Bonus: direct experience with CheckoutChamp (not required - our dev team handles the technical build)
4. Full-Funnel Ownership & Iteration
- Audit live funnels end-to-end: advertorial → sales page → checkout → upsells → Thank You page
- Identify the weakest step and attack it first - with a hypothesis, a test, and a measurable expected outcome
- Iterate continuously. Most funnels we inherit have a clear ceiling; your job is to break it, then break the next one
5. Sales Page & Checkout CRO
- Redesign page structure, above-the-fold experience, section order, and offer presentation to maximize CVR
- Optimize checkout for completion - reduce friction, surface trust, time bumps and upsells correctly
- Ensure ad-to-advertorial-to-sales-page congruence (the biggest silent CVR killer in DTC)
6. Upsell Architecture & AOV Optimization
- Design and test upsell logic - product selection, sequencing, pricing, copy, timing
- Engineer offer stacks that lift AOV without tanking front-end CVR
- Test bundles, tiered pricing, free-plus-shipping mechanics, continuity, BOGO, and risk reversal structures
7. Testing, Data & Reporting
- Build structured test plans with clear hypotheses, success metrics, and minimum sample sizes
- Run A/B and multivariate tests to statistical significance on headlines, hooks, offers, page layouts, and upsell logic
- Analyze funnel metrics (CVR, AOV, LTV, CPA, checkout abandonment, upsell take-rate, scroll depth) to identify friction and opportunity
- Use heatmaps, session recordings, and on-page analytics to inform copy and layout decisions
- Report weekly on test results, winners, losers, and next hypotheses - in plain language, not vanity metrics
Requirements
What We're Looking For
- 2+ years of hands-on CRO work - not just reading about it, but running tests and shipping winners
- Working knowledge of A/B testing methodology - sample size, statistical significance, test prioritization frameworks (ICE, PIE)
- Familiarity with DTC testing and analytics concepts (CVR, AOV, LTV, CPA, statistical significance, heatmaps, session recordings). Hands-on experience with specific tools is a plus but not required - we run all our tests on CheckoutChamp and our devs handle the technical execution
- Ability to research products and audiences thoroughly to identify core pain points and unique selling propositions
- Exceptional range - from punchy headlines to long-form persuasive narratives
- Reliable, deadline-driven, and a proactive communicator
- Direct Response writing frameworks
- Advertorial and pre-sale page construction
- Landing page CRO and funnel optimization
- A/B and multivariate test design and analysis
- Heatmap, session recording, and funnel analytics interpretation
- Offer engineering and conversion psychology
- Audience and product research