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Paid Social Media Manager Jobs (NOW HIRING)

VML

Media Manager, Paid Social

New York, NY

Who We Are Looking For The Media Manager, Paid Social is responsible for the strategic oversight and hands-on management of paid social media activations. You will help create strategy, build, launch ...

Go Fish Digital

Paid Social Media Manager

... paid media activation to conversion pathways and platform-native shopping experiences. What you'll do Campaign Strategy & Execution * Building, launching, and managing paid social campaigns across ...

VIZ Media

Paid Media Manager

$125K - $131K/yr

The Paid Media Manager works closely with the Director, Performance Marketing; Sr. Manager, Social Media; as well as cross-functional marketing team leaders in the Product Marketing, CAR, and other ...

Socket.dev

Media Manager, Paid Social

Manhattan, NY · On-site

$60 - $100/hr

Who We Are Looking For The Media Manager, Paid Social is responsible for the strategic oversight and hands-on management of paid social media activations. You will help create strategy, build, launch ...

VML

Media Manager, Paid Social

New York, NY · On-site

$45K - $100K/yr

Who We Are Looking For The Media Manager, Paid Social is responsible for the strategic oversight and hands-on management of paid social media activations. You will help create strategy, build, launch ...

Ignite Visibility

Paid Social Manager

Chicago, IL · Remote

$70K - $80K/yr

The Paid Social Media Manager will be responsible for leading medium, enterprise, franchise, and multi-location client media strategy, monitoring performance, and reporting to clients. The Paid ...

Ignite Visibility

Paid Social Manager

Austin, TX · Remote

$70K - $80K/yr

The Paid Social Media Manager will be responsible for leading medium, enterprise, franchise, and multi-location client media strategy, monitoring performance, and reporting to clients. The Paid ...

Ignite Visibility

Paid Social Manager

Austin, TX · Remote

$70K - $80K/yr

The Paid Social Media Manager will be responsible for leading medium, enterprise, franchise, and multi-location client media strategy, monitoring performance, and reporting to clients. The Paid ...

Ignite Visibility

Paid Social Manager

Chicago, IL · Remote

$70K - $80K/yr

The Paid Social Media Manager will be responsible for leading medium, enterprise, franchise, and multi-location client media strategy, monitoring performance, and reporting to clients. The Paid ...

Solomon Page

Social Media Manager

Irvine, CA · On-site

$60/hr

Develop and execute integrated organic and paid social media strategies across platforms including ... Manage the social content calendar and partner with creative, marketing, and media teams to execute ...

J.Jill

Manager Paid Social Media

Quincy, MA · On-site

$80 - $100/hr

Overview The Manager Paid Social Media manages the day-to-day planning and analysis for J Jill's social media strategy, including the buying and optimization of all media campaigns. The role partners ...

Sightline Media Group

Social Media Manager

Washington, DC · On-site

$80K - $100K/yr

... Manage paid social media campaigns, including audience targeting, execution, optimization, and budget stewardship, as needed. Content Production & Distribution • Source, produce, edit, and ...

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Paid Social Media Manager information

See salary details

$24.5K

$64.8K

$109.5K

How much do paid social media manager jobs pay per year?

As of Aug 26, 2026, the average yearly pay for paid social media manager in the United States is $64,845.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,500.00 and $76,500.00 per year, depending on experience, location, and employer.

What does a paid social media manager do?

A Paid Social Media Manager is responsible for creating, executing, and optimizing paid advertising campaigns on social media platforms like Facebook, Instagram, LinkedIn, and Twitter. Their main goal is to drive targeted traffic, increase brand awareness, generate leads, and boost sales using paid ads. They analyze campaign performance, manage budgets, and adjust strategies to achieve the best possible return on investment. They also stay updated on platform changes and trends to ensure campaigns remain effective and compliant.

What are some common challenges faced by paid social media managers, and how can they be addressed?

Paid Social Media Managers often encounter challenges such as staying updated with rapidly changing platform algorithms, managing tight budgets while maximizing ROI, and accurately tracking campaign performance across multiple channels. To address these, it's important to regularly attend training or webinars, leverage analytics tools for detailed reporting, and maintain clear communication with stakeholders to set realistic expectations. Building strong relationships with platform representatives and staying proactive about industry trends can also help in overcoming these obstacles.

What are the key skills and qualifications needed to thrive as a paid social media manager, and why are they important?

To thrive as a Paid Social Media Manager, you need expertise in digital marketing, campaign strategy, analytics, and a solid understanding of major social media platforms, often supported by a degree in marketing or communications. Familiarity with ad management tools like Facebook Ads Manager, Google Ads, and analytics platforms, as well as certifications from platforms like Meta Blueprint or Google, is highly valuable. Strong communication, creativity, and analytical thinking are crucial soft skills for developing engaging content and optimizing campaigns. These skills ensure effective, data-driven ad campaigns that meet business goals and drive ROI in a competitive digital landscape.

What is the difference between Paid Social Media Manager vs Social Media Coordinator?

AspectPaid Social Media ManagerSocial Media Coordinator
Primary FocusManaging paid advertising campaigns on social platformsCreating and scheduling organic social content
Skills & CertificationsAdvertising platforms (Facebook Ads, LinkedIn Ads), analytics, paid media certificationsContent creation, community engagement, basic analytics
Work EnvironmentDigital marketing teams, advertising agencies, in-house marketingMarketing teams, social media teams, brand departments
GoalsDrive paid traffic, optimize ad spend, increase conversionsBuild brand awareness, grow followers, engage community

The Paid Social Media Manager specializes in managing paid advertising campaigns to boost brand visibility and conversions, requiring expertise in ad platforms and analytics. In contrast, the Social Media Coordinator focuses on organic content creation and community engagement. Both roles are essential in social media marketing but serve different strategic purposes within organizations.

Are paid social media manager jobs legit?

Paid social media manager jobs are legitimate roles in digital marketing that involve managing advertising campaigns on platforms like Facebook, Instagram, and LinkedIn. These positions typically require skills in content creation, analytics, and advertising tools, and are offered by reputable companies or agencies. However, job seekers should verify the employer's credibility to avoid scams.

How to become a paid social media manager?

To become a paid social media manager, develop skills in social media platforms, content creation, and analytics tools like Facebook Ads Manager or Hootsuite. Obtain relevant experience through internships or managing personal or small business accounts, and consider earning certifications such as Facebook Blueprint or Google Analytics to enhance credibility.
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Paid Social Media Manager jobs near you
Infographic showing various Paid Social Media Manager job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 75% Full Time, 22% Part Time, and 2% Contract. Highlights an 91% Physical, 1% Hybrid, and 8% Remote job distribution, with an average salary of $64,845 per year, or $31.2 per hour.

Paid Social Media Manager

Sterling Rice Group Inc

Boulder, CO • On-site

$75K - $85K/yr

Full-time

Posted 27 days ago

Job description

Job Description: Paid Social Media Manager 
Location: Office in Boulder, CO (Open to Remote Work from: CO, CA, IL, ME, MN, MO, or TX)
Annual Salary: $75,000 - $85,000 Annually
 

About Sterling-Rice Group (SRG):

SRG isn't your typical ad agency. Our fun culture, passion for living well, enviable Boulder location, commitment to exceptional work, and dedication to giving back to our community make SRG a place people genuinely enjoy coming to every day. We're independent, privately held, and proudly majority women-owned and led. While we have a rich history, we're always evolving to meet what's next.

We're a 50+ employee integrated brand ignition and marketing firm that helps brands grow with purpose. From developing international marketing and advertising campaigns to crafting digital and paid social strategies for emerging brands, we're uniquely skilled at building brand equity across both physical and digital experiences, from local markets to global audiences.

Our culture is built on the belief that the best ideas happen where strategy, innovation, and creativity intersect. We have a particular passion for food and beverage brands, though our expertise spans a wide range of industries.

Position Description:

We're looking for a strategic, performance-driven, and creatively minded paid social expert to join Sterling-Rice Group (SRG) as our Paid Social Media Manager.

The Paid Social Media Manager will own the strategy, execution, optimization, and reporting of paid social campaigns across a diverse portfolio of B2B and B2C clients, with Meta and TikTok at the core. This role spans both brand-building and performance marketing, supporting awareness campaigns, lead generation, retail initiatives, and e-commerce programs. As SRG continues to expand its direct-to-consumer and performance marketing capabilities, this individual will play an important role in helping to grow that expertise while continuing to support a broad mix of client engagements.

As the day-to-day paid social expert, you'll build and manage campaigns, optimize performance, and translate data into strategic media and creative recommendations that drive measurable business results.

  Additional Responsibilities:

  • Lead Paid Social Strategy & Campaign Execution
    • Build strategic paid social recommendations with deep expertise in Meta and TikTok. Additional experience across Google (YouTube), LinkedIn, Pinterest, Reddit, Snapchat, X, and emerging platforms is a plus and will help support a diverse portfolio of clients.
    • Own paid social planning, implementation, management, optimization, and reporting across assigned clients. 
    • Develop full-funnel paid social strategies that support awareness, consideration, conversion, and customer retention objectives. 
    • Manage campaigns directly within platform dashboards, ensuring best-in-class execution. 
    • Monitor campaign performance and proactively identify optimization opportunities. 
    • Establish audience strategies informed by campaign insights, audience signals, multiple data sources, and client business objectives.
    • Stay current on platform updates, policy changes, emerging ad formats, and evolving platform capabilities. 
    • Partner with Media, Search, and Account teams to build integrated campaign recommendations.
  • Accelerate Ecommerce & Performance Marketing 
    • Help grow SRG's ecommerce and DTC practice through strategic paid social programs while continuing to support brand-building and full-funnel campaigns across a variety of clients.
    • Lead paid social customer acquisition initiatives for ecommerce and DTC brands. 
    • Leverage a variety of measurement approaches, reporting platforms, and data sources to evaluate campaign performance and inform strategic recommendations.
    • Identify opportunities to improve audience strategy, creative, campaign performance, and measurement to drive business growth.
  • Champion Creative Performance
    • Partner closely with Creative teams to develop high-performing, platform-native paid social creative.
    • Develop creative testing roadmaps evaluating messaging, formats, creators, hooks, audiences, and platform-native content. 
    • Analyze creative performance and translate findings into actionable recommendations. 
    • Establish data-driven creative feedback loops that continuously improve creative performance.
    • Stay current on creative trends, platform best practices, and evolving consumer behaviors.
  • Measure, Analyze & Optimize Performance
    • Define campaign KPIs and measurement approaches that align with campaign objectives and meaningful business outcomes.
    • Develop dashboards and reporting frameworks using platforms such as Adriel and Motion to communicate campaign performance and actionable insights.
    • Build reporting that tells a story what that illustrates what worked, what didn't, why it happened, and what to test next. 
    • Present campaign performance to clients in a clear and compelling manner.
  • Cultivate Client Partnerships
    • Partner with Account and Media teams to build trusted client relationships through proactive communication and strategic recommendations. 
    • Maintain a deep understanding of each client's business, competitive landscape, and growth objectives.
    • Present campaign plans, optimizations, and performance reports with confidence. 
  • Strengthen Paid Social Excellence at SRG
    • Research and recommend emerging platforms, technologies, AI tools, and paid social innovations.
    • Share platform updates, best practices, and thought leadership across the agency.
    • Identify opportunities to improve paid social processes and workflows. 

Desired Skills + Requirements:

  • 4+ years of hands-on experience planning, executing, optimizing, and reporting on paid social campaigns.
  • Deep, current expertise in Meta Ads Manager and TikTok Ads Manager, including campaign structure, audience strategy, bidding, measurement, and tracking.
  • Additional experience across LinkedIn, Pinterest, Reddit, Snapchat, Google, or X is a plus. 
  • Proven success developing and managing full-funnel paid social campaigns spanning awareness through conversion.
  • Strong background managing performance-driven paid social campaigns for ecommerce and direct-to-consumer (DTC) brands.
  • Solid understanding of attribution, conversion tracking, and performance measurement.
  • Proven ability to translate campaign and creative performance into clear, actionable recommendations. 
  • Strong understanding of messaging strategies, audience motivations, creative testing, and platform-native content.
  • Advanced analytical skills with the ability to synthesize data from multiple sources into actionable insights. 
  • Familiarity with third-party analytics and reporting platforms such as Triple Whale, Motion, GA4, Adriel, or similar tools.
  • Self-starter with the ability to manage multiple priorities across a diverse client portfolio.
  • Collaborative, proactive, and solutions-oriented mindset.
  • Experience supporting food and beverage brands is preferred.
  • Excellent written, verbal, and presentation skills.
  • Exceptional organizational skills with strong attention to detail. 
  • Passion for social media and excitement for staying ahead of platform innovation, consumer trends, and evolving best practices.

At SRG, we believe our best work comes from diverse perspectives, experiences, and ideas. We are committed to creating an inclusive workplace where everyone feels welcomed, respected, and empowered to do their best work. We proudly encourage applicants of all backgrounds to apply.

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