Advertising Operations Manager Jobs in Madison, WI

Position Summary:

The Distribution Sales and Marketing Manager is an individual contributor responsible for driving growth through SSI Technologies’ distribution channel while leading marketing initiatives that support the company’s overall business objectives. This role works cross-functionally with sales, product management, engineering, operations, customer service, and leadership teams to align channel strategy, marketing activities, and revenue goals.

The position focuses on two primary areas: (1) growing sales through distributors and channel partners by developing relationships, supporting partner success, and driving channel performance; and (2) planning and executing marketing programs that build brand awareness, generate demand, and support product launches across SSI’s markets.

Based at SSI Technologies’ headquarters in Janesville, Wisconsin, with the potential for a hybrid arrangement within the Midwest region, this role serves as a key connector across the organization, helping ensure sales, marketing, and business initiatives are aligned to support growth.

Position Requirements:

1. Grow Channel Sales
   1. Drive profitable sales growth through distributors and channel partners.
   2. Achieve channel sales, margin, and sell-through targets.
2. Manage Distributor Network
   1. Recruit, onboard, and support distributors and channel partners.
   2. Conduct business reviews, set goals, monitor performance, and identify coverage gaps.
3. Enable Partner Success
   1. Provide product, sales, and marketing training.
   2. Develop tools, resources, and programs that help partners effectively sell SSI products.
4. Manage Channel Programs
   1. Develop and administer pricing, rebates, MDF, promotions, and incentive programs.
   2. Monitor program effectiveness and maintain channel profitability.
5. Support Inventory and Demand Planning
   1. Coordinate with distributors and operations to maintain inventory levels and product availability.
   2. Monitor sell-through and point-of-sale data to support demand fulfillment.
6. Lead Marketing Strategy and Execution
   1. Develop and manage the annual marketing plan and budget.
   2. Execute campaigns, product launches, and demand-generation activities.
7. Manage Brand and Communications
   1. Oversee branding, messaging, advertising, public relations, social media, and sales collateral.
   2. Ensure consistent brand presence across all channels.
8. Oversee Digital Marketing
   1. Manage SSI’s website, online product listings, SEO, and marketing analytics
9. Coordinate Trade Shows and Events
   1. Plan and execute trade shows, distributor events, and industry association activities.
10. Provide Market Insights
    1. Monitor market trends, competitor activity, pricing, and channel opportunities.
    2. Represent customer and channel feedback to support product development.
11. Forecast and Report Performance
    1. Maintain CRM data, forecast sales, and report on channel and marketing results.
12. Collaborate Across Functions
    1. Work closely with sales, product management, engineering, customer service, and operations to support business objectives.
13. Manage Resources and Budget
    1. Lead marketing and channel support resources as applicable.
    2. Manage budgets, agencies, and external vendors.
14. Individuals directed by management to operate a vehicle for work purposes will observe the requirements of the Fleet Safety Program.
15. Support, promote, and perform in a manner consistent with continuous improvement goals and the values of SSI Technologies, LLC. which includes following the policies, procedures, and requirements of our Quality Management and IS0 14001 Environmental Management Systems.
16. All other duties as assigned by your supervisor.

Professional/Technical Experience, Skills and Education:

1. Bachelor’s degree in Marketing, Business, Communications, Engineering, or a related field; or equivalent combination of education and experience. MBA or advanced degree a plus, Required.
2. Experience growing sales through distributors or other channel partners, including partner recruitment, onboarding, and performance management., required.
3. Strong background in planning and executing marketing programs, product launches, and demand-generation activities. Familiarity with pricing, rebates, promotions, and other channel incentive programs. Required.
4. Experience coordinating inventory, demand planning, or sell-through analysis with internal and external partners, required.
5. Proficiency with CRM systems, marketing tools, and basic reporting/analytics. Required.
6. Experience in a manufacturing, industrial, automotive, technical, or similar B2B environment preferred. Preferred.
7. Experience with digital marketing, website management, SEO, trade shows, or PR preferred.
8. 5+ years of experience in channel sales, distributor management, product marketing, or B2B marketing, required.

Key Attributes:

• Performs under minimal supervision.
• Handles complex issues.
• Comprehensive level of knowledge.
• Provides mentoring and coaching.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.