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Remote Lifecycle Marketing Jobs in Madison, WI (NOW HIRING)

Customer journeys, lifecycle marketing, category performance and marketing ROI Strategic emphasis ... Work arrangement These roles offer remote work with availability to come onsite as needed for ...

New

Customer journeys, lifecycle marketing, category performance and marketing ROI Strategic emphasis ... Work arrangement These roles offer remote work with availability to come onsite as needed for ...

Senior Product Marketing Manager

Madison, WI · On-site +1

$121K - $159K/yr

The role is open to remote work for those located in the United States and Canada. Preference will ... Strategy & Lifecycle Ownership * Own, manage, and champion full-lifecycle product marketing ...

Product Manager PSG

Middleton, WI · On-site +1

$100K - $110K/yr

US Remote (North America) Schedule: Full Time Reports to: Category Director Travel: 20-30% domestic ... This role owns marketing design inputs (MDI) for incremental changes and new product introductions ...

Product Manager EMG

Middleton, WI · On-site +1

$120K - $130K/yr

US Remote Position Overview The Product Manager-EMG owns the positioning and success of assigned ... This position takes ownership of marketing design inputs (MDI) incremental changes and new product ...

The role is open to remote work for those located in the United States and Canada. Preference will ... Strong working knowledge of game development and publishing lifecycle, from pre-production through ...

Our team is based in Milwaukee, but we are open to this position being fully remote. * Drive ... Belief in cross-functional teamwork with Sales, Product, Support, and Marketing to drive customer ...

Remote Lifecycle Marketing information

See Madison, WI salary details

$31.7K

$95.4K

$176.8K

How much do remote lifecycle marketing jobs pay per year?

As of Sep 1, 2026, the average yearly pay for remote lifecycle marketing in Madison, WI is $95,376.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,400.00 and $141,100.00 per year, depending on experience, location, and employer.

What is a remote lifecycle marketing?

A Remote Lifecycle Marketing job involves managing and optimizing the customer journey from acquisition through retention, using digital marketing strategies. Professionals in this role work remotely to design targeted campaigns, automate communications, and analyze customer data to improve engagement at each stage of the lifecycle. The goal is to increase customer satisfaction, loyalty, and long-term value through personalized marketing efforts. Key responsibilities often include email marketing, segmentation, and performance analysis. This position requires expertise in marketing automation tools and an ability to collaborate with other teams remotely.

What skills and qualifications are needed for remote lifecycle marketing?

To thrive as a Remote Lifecycle Marketing professional, you need expertise in customer journey mapping, email marketing strategy, data analysis, and a background in marketing or communications. Familiarity with marketing automation platforms (such as HubSpot or Marketo), CRM systems, and analytics tools is typically required. Strong project management, communication, and collaboration skills help you effectively coordinate campaigns and work cross-functionally in a remote environment. These abilities are crucial for creating targeted, data-driven marketing efforts that nurture leads and drive customer engagement across the entire lifecycle.

What are common challenges in remote lifecycle marketing, and how can they be addressed?

Remote lifecycle marketing professionals often face challenges related to cross-functional collaboration and maintaining clear communication with stakeholders across different time zones. To overcome these hurdles, it's helpful to establish regular check-ins, use collaborative project management tools, and document processes thoroughly. Being proactive in communication and leveraging digital platforms for brainstorming and feedback can also help ensure alignment and keep campaigns on track, even when working remotely.

What is the difference between Remote Lifecycle Marketing vs Remote Email Marketing Specialist?

AspectRemote Lifecycle MarketingRemote Email Marketing Specialist
Primary FocusManaging entire customer lifecycle, including acquisition, engagement, retention, and reactivationCreating and executing targeted email campaigns to engage customers
Required SkillsCustomer journey mapping, automation, analytics, CRM toolsEmail design, copywriting, segmentation, analytics
Work EnvironmentCross-channel marketing platforms, CRM systems, data analysis toolsEmail platforms, marketing automation tools
Industry UsageUsed across e-commerce, SaaS, and retail sectors for comprehensive customer engagementPrimarily in e-commerce and digital marketing agencies focusing on email campaigns

Remote Lifecycle Marketing involves managing the entire customer journey across multiple channels, requiring broader skills in automation and analytics. In contrast, Remote Email Marketing Specialist focuses specifically on designing and executing email campaigns. Both roles often work within similar industries and require familiarity with marketing tools, but their scope and responsibilities differ significantly.

What are the most commonly searched types of Lifecycle Marketing jobs in Madison, WI?

The most popular types of Lifecycle Marketing jobs in Madison, WI are:

What are popular job titles related to Remote Lifecycle Marketing jobs in Madison, WI?

For Remote Lifecycle Marketing jobs in Madison, WI, the most frequently searched job titles are:

What job categories do people searching Remote Lifecycle Marketing jobs in Madison, WI look for?

The top searched job categories for Remote Lifecycle Marketing jobs in Madison, WI are:

What cities near Madison, WI are hiring for Remote Lifecycle Marketing jobs?

Cities near Madison, WI with the most Remote Lifecycle Marketing job openings:

Infographic showing various Remote Lifecycle Marketing job openings in Madison, WI as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $95,376 per year, or $45.9 per hour.

Directors of Marketing

Madison, WI • On-site, Remote

Full-time

Posted 3 days ago

New


Job description

Directors of Marketing

Two Opportunities: Supplies & Equipment Focus  |  Furnishings Focus

Help shape growth for a business with a meaningful purpose. At Demco, our work supports the libraries and schools that bring people together, expand access to learning, and strengthen communities. We are hiring two strategic marketing leaders to turn business priorities into customer-focused strategies and measurable results.

 Choose the opportunity that best fits your strengths:

DIRECTOR OF MARKETING

Supplies & Equipment Focus

DIRECTOR OF MARKETING

Furnishings Focus

Primary growth engine: Ecommerce, direct revenue, product demand, customer acquisition and retention

Primary growth engine: Ecommerce plus quote-based, consultative project opportunities

Strategic emphasis: Customer journeys, lifecycle marketing, category performance and marketing ROI

Strategic emphasis: Pipeline development, qualified opportunities, quote activity and revenue contribution

Best fit: A leader experienced in ecommerce-led growth, demand generation and customer lifecycle strategy

Best fit: A leader experienced in aligning marketing with consultative sales and complex buying journeys

What you’ll lead:

  • Own the marketing strategy, annual roadmap, performance and budget for your assigned business category.
  • Translate business and financial objectives into clear marketing priorities, investments and go-to-market plans.
  • Use customer insight, market trends, competitive intelligence and performance data to identify opportunities and improve results.
  • Partner across Product Management, Ecommerce, Sales, Creative and Marketing Operations to create a consistent customer experience.
  • Set campaign direction, coach and develop team members, and build a culture of accountability, collaboration and continuous improvement.
  • Present performance insights and strategic recommendations to executive leadership.
  • A bachelor’s degree in Marketing, Business Administration, Communications or a related field; a master’s degree is preferred.
  • 10+ years of progressive experience in strategic marketing, business marketing or marketing leadership.
  • A record of building strategies that drive customer acquisition, engagement, retention and measurable business results.
  • Strong business acumen and experience managing budgets, prioritizing investments and evaluating marketing ROI.
  • Experience developing go-to-market strategies, product marketing plans and customer-focused initiatives.
  • Exceptional leadership, communication and executive influencing skills, with the ability to create alignment across teams and lead through ambiguity.


 What you bring:

  • A bachelor’s degree in Marketing, Business Administration, Communications or a related field; a master’s degree is preferred.
  • 10+ years of progressive experience in strategic marketing, business marketing or marketing leadership.
  • A record of building strategies that drive customer acquisition, engagement, retention and measurable business results.
  • Strong business acumen and experience managing budgets, prioritizing investments and evaluating marketing ROI.
  • Experience developing go-to-market strategies, product marketing plans and customer-focused initiatives.
  • Exceptional leadership, communication and executive influencing skills, with the ability to create alignment across teams and lead through ambiguity.


Why Demco

Your leadership will support more than business growth. It will help Demco continue serving libraries and schools, organizations that foster curiosity, connect communities, and create opportunities for learners of all ages. You’ll join a collaborative team where strategic thinking, cross-functional partnership and measurable impact matter.


Work arrangement

These roles offer remote work with availability to come onsite as needed for onboarding and collaboration.