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Advertising Manager Jobs in Rochester, NY (NOW HIRING)

Nexstar Media Group

Account Executive

Rochester, NY · On-site

$50K - $80K/yr

Maintain awareness of market conditions, industry trends, competitive activity, and emerging advertising opportunities * Utilize CRM, research, and sales tools to manage pipeline activity and client ...

Virgin Empire, Inc.

Marketing Assistant

Rochester, NY · On-site

$39K - $49K/yr

... advertising, sales, entrepreneurship and anybody with a competitive mindset. We start all our sports minded consultants at entry level for the sole purpose of developing a strong management team from ...

Virgin Empire, Inc.

Marketing Assistant

Rochester, NY

$39K - $49K/yr

... advertising, sales, entrepreneurship and anybody with a competitive mindset. We start all our sports minded consultants at entry level for the sole purpose of developing a strong management team from ...

Audacy, Inc.

Account Executive

Rochester, NY · Hybrid

$40K - $55K/yr

... Advertising Sales Consultants are supported by : • New business appointment setting by Inside Sales outbound call center for select Account Executives • Technical Sales support manager • Pre ...

Audacy, Inc.

Account Executive

Rochester, NY · On-site

$40K - $55K/yr

... Advertising Sales Consultants are supported by : • New business appointment setting by Inside Sales outbound call center for select Account Executives • Technical Sales support manager • Pre ...

Baldwin Real Estate Corp

Community Manager

Rochester, NY · On-site

$65K - $70K/yr

Manage property in accordance with all housing and employment laws. Ensure staff compliance with ... Maintain and update waiting list. * Assist in preparation of advertising and marketing programs.

DIMARCO STAFFING LLC

Community Manager

Rochester, NY

$65K - $70K/yr

Manage property in accordance with all housing and employment laws. Ensure staff compliance with ... Maintain and update waiting list. * Assist in preparation of advertising and marketing programs.

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All JobsAdvertising JobsAdvertising Manager JobsAdvertising Manager Jobs in Rochester, NY

Advertising Manager information

See Rochester, NY salary details

$32.6K

$87.2K

$129.3K

How much do advertising manager jobs pay per year?

As of Aug 18, 2026, the average yearly pay for advertising manager in Rochester, NY is $87,186.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,600.00 and $110,000.00 per year, depending on experience, location, and employer.

What is an advertising manager?

An advertising manager plans and directs the advertising and promotional campaigns of companies to generate interest and revenue for a service or a product. They work with sales agents, financial staff, and art directors to run campaigns from start to finish, and achieve an agreed upon objective.

What are the key skills and qualifications needed to thrive as an advertising manager?

To thrive as an Advertising Manager, you need expertise in marketing strategy, campaign management, and analytics, often supported by a degree in marketing or a related field. Familiarity with digital advertising platforms (like Google Ads and Facebook Ads), analytics tools, and media planning software is typically required. Strong leadership, creativity, and communication skills help distinguish top performers in this role. These competencies are essential for crafting effective campaigns, maximizing ROI, and leading teams in a dynamic, results-driven environment.

How does an advertising manager typically collaborate with creative and sales teams to deliver effective campaigns?

Advertising Managers play a pivotal role in bridging the gap between creative teams, who develop campaign concepts, and sales teams, who interface with clients and drive revenue. They coordinate project timelines, communicate client objectives, and ensure that creative deliverables align with both brand messaging and sales goals. Regular meetings and feedback sessions are common, ensuring that campaigns are on track and adjustments are made promptly to meet client expectations. This collaborative environment requires strong organizational and interpersonal skills, as well as the ability to manage multiple stakeholders and deadlines simultaneously.

What is the difference between Advertising Manager vs Marketing Coordinator?

AspectAdvertising ManagerMarketing Coordinator
CredentialsBachelor's degree in marketing, advertising, or related field; experience in ad campaignsBachelor's degree in marketing, communications, or related field; entry-level to mid-level experience
Work EnvironmentOversees advertising campaigns, collaborates with creative teams, manages budgetsSupports marketing initiatives, coordinates campaigns, conducts research
Industry UsageCommon in advertising agencies, large corporationsFound across various industries, including corporate, non-profit, and retail

The Advertising Manager focuses on planning, executing, and managing advertising campaigns, often leading creative teams and handling budgets. In contrast, the Marketing Coordinator supports broader marketing strategies, assists with campaign coordination, and conducts market research. Both roles require marketing knowledge, but the Advertising Manager typically has more experience and responsibility in campaign management.

What does an advertising manager do?

An advertising manager plans, develops, and oversees advertising campaigns to promote products or services. They coordinate with creative teams, analyze market trends, and manage budgets to ensure effective advertising strategies. Strong communication skills and knowledge of marketing tools are essential for success in this role.
More about Advertising Manager jobs

What are the most commonly searched types of Advertising jobs in Rochester, NY?

The most popular types of Advertising jobs in Rochester, NY are:

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For Advertising Manager jobs in Rochester, NY, the most frequently searched job titles are:

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Cities near Rochester, NY with the most Advertising Manager job openings:

Advertising Manager jobs near you
Infographic showing various Advertising Manager job openings in Rochester, NY as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $87,186 per year, or $41.9 per hour.

Account Executive

Nexstar Media Group

Rochester, NY • On-site

$50K - $80K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 29 days ago

Nexstar Media Group rating

7.1

Company rating: 7.1 out of 10

Based on 105 frontline employees who took The Breakroom Quiz

45th of 76 rated media

Job description

WROC/RochesterFirst is hiring an Account Executive to join our award-winning team. With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester, NY's universal local source for news, weather, and information across all platforms.
Rochester, NY, ranked as the nation's second most affordable housing market, offers an exceptional quality of life-with outstanding dining, lively entertainment, scenic parks and golf courses, and a friendly, welcoming community.
WROC-TV/RochesterFirst.com in Rochester, New York is hiring an Account Executive for its Sales Department. This position works within guidelines to increase sales volume with assigned accounts, aggressively seeks new customers for both TV and digital business, executes plans and strategies set forth by sales management, maintains awareness of the competition, and maintains visibility in the community. The ideal candidate is a consultative seller who excels at identifying client needs, building strong relationships, and delivering measurable business results through customized advertising solutions.
Essential Duties and Responsibilities:
  • Consistently achieve and exceed revenue goals through aggressive new business development and account growth
  • Develop and maintain strong relationships within the local business community
  • Prospect, qualify, and secure new advertising clients across television and digital platforms
  • Sell integrated marketing solutions including broadcast television, streaming/OTT, CTV, display advertising, social media, email marketing, programmatic advertising, branded content, sponsorships, and station integrations
  • Develop customized advertising strategies that help clients achieve their business and marketing objectives
  • Prepare and deliver compelling sales presentations and proposals
  • Educate clients on how WROC-TV and RochesterFirst's multi-platform solutions can effectively promote their products and services
  • Collaborate with sales support, digital marketing specialists, creative services, and content teams to develop effective campaigns
  • Monitor campaign performance and provide clients with reporting, analytics, insights, and optimization recommendations
  • Maintain awareness of market conditions, industry trends, competitive activity, and emerging advertising opportunities
  • Utilize CRM, research, and sales tools to manage pipeline activity and client relationships
  • Represent WROC-TV and RochesterFirst.com at community events and business functions to enhance station visibility and generate new business opportunities
  • Perform other duties as assigned

Requirements & Skills:
  • Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field preferred; equivalent experience considered
  • Minimum one year of sales experience, preferably in media, advertising, digital marketing, or a related field
  • Experience selling or working with digital marketing solutions, including OTT/CTV, display advertising, social media, email marketing, streaming platforms, and programmatic advertising
  • Understanding of digital advertising metrics, audience targeting, campaign optimization, and marketing analytics
  • Experience with Google Analytics, Meta/Facebook Ads Manager, CRM platforms, or similar marketing and sales tools is a plus
  • Experience with FreeWheel, Google Ad Manager, Amazon DSP, or other advertising technology platforms is preferred
  • Excellent communication, presentation, negotiation, and relationship-building skills
  • Strong analytical, problem-solving, and organizational abilities
  • Ability to manage multiple priorities while working independently in a fast-paced environment
  • Demonstrated success in achieving sales goals and developing long-term client relationships
  • Solution-oriented mindset with a consultative approach to client business challenges
  • Valid driver's license and reliable transportation with an acceptable driving record
  • Ability to work flexible hours as business needs require

Compensation: $40,000 annualized guaranteed compensation during the first 90 days of employment, plus commissions. After the onboarding period, compensation transitions to a 100% commission-based structure with uncapped earning potential and bonus opportunities. The guarantee period may be extended based on individual progress and business needs. Expected first-year earnings: $50,000-$80,000+, depending on performance. This position includes commission-based compensation.
WROC/RochesterFirst, Nexstar Media Inc. offers excellent benefits including paid vacations, holidays, sick leave, and personal days, health insurance plans, Health Savings and Flexible Spending Accounts, 401K Retirement Plan, paid parental leave, dental, vision, Teladoc, behavioral health services, prescription drug coverage, life insurance plans, paid short term disability, and many more benefit options. Compensation package will be based on experience.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America's largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar's national television properties include The CW, America's fifth major broadcast network, NewsNation, our national news network providing "News for All America," popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company's portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

What Nexstar Media Group employees say

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About Nexstar Media Group

Sourced by ZipRecruiter

Headquartered in Irving, Texas, Nexstar Media Group, Inc. is the largest local broadcast television group in the United States and one of the world’s leading diversified media companies. In June 2023, Nexstar marked 27 years of excellence in local programming and service since Perry A. Sook founded the company. Nexstar owns, operates, programs or provides sales and other services to 200 broadcast stations (including partner stations) and their related low power and digital multicast signals reaching 116 markets or more than 68% of all U.S. television households. Coupled with a growing portfolio of digital media marketing, advertising and content management platforms, Nexstar delivers powerful and innovative digital solutions and services to local and national media companies, advertisers, agencies and brands.

Industry

Broadcasting

Company size

1,001 - 5,000 Employees

Headquarters location

Irving, TX, US

Year founded

1996

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