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Advertising Data Analyst Jobs in Rochester, NY (NOW HIRING)

... paid advertising. Conversion Rate Optimization: * Identify areas of the user journey with ... Collect and analyze data to gain insights into user behaviour, product usage, and marketing ...

... paid advertising. Conversion Rate Optimization: * Identify areas of the user journey with ... Collect and analyze data to gain insights into user behaviour, product usage, and marketing ...

You will leverage data analytics, market insights, and cross-functional collaboration to ensure the ... Track supplier performance to ensure on-time delivery aligned with advertising and promotional ...

You will leverage data analytics, market insights, and cross-functional collaboration to ensure the ... Track supplier performance to ensure on-time delivery aligned with advertising and promotional ...

Marketing Operations Manager

Rochester, NY ยท On-site

$75K - $100K/yr

Gather marketing data and draft quarterly CMO report and Bank Compliance Committee presentation. As ... Collaboration - work closely with marketing team members and Advertising Agency of record to ensure ...

Marketing Tutor

Rochester, NY ยท Remote

$18 - $40/hr

... analyzing marketing metrics, and designing integrated marketing campaigns. Emphasizes data-driven marketing decisions and connects marketing theory to digital advertising, social media strategy, and ...

Strong analytical skills to assess market data and trends. Your insights will help guide our sales ... At AMP Sales & Marketing Solutions, we help local businesses thrive through advertising strategies ...

... speed data and communication solutions. Your efforts will drive meaningful connections and ... Conduct consultative needs analyses to tailor product recommendations for each prospective customer

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Showing results 1-20

Advertising Data Analyst information

See Rochester, NY salary details

$33.5K

$81.5K

$134.2K

How much do advertising data analyst jobs pay per year?

As of Jun 26, 2026, the average yearly pay for advertising data analyst in Rochester, NY is $81,538.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,700.00 and $95,700.00 per year, depending on experience, location, and employer.

Is AI replacing data analysts?

AI is automating certain tasks within the role of an advertising data analyst, such as data processing and basic analysis, but it does not fully replace the need for human expertise in interpreting complex data, developing strategies, and making decisions. Data analysts who develop skills in machine learning tools and data visualization are better positioned to work alongside AI technologies. Human judgment remains essential for nuanced insights and strategic planning in advertising analytics.

What does an Advertising Data Analyst do?

An Advertising Data Analyst is responsible for collecting, analyzing, and interpreting data related to advertising campaigns. They help organizations understand the performance of their ads by identifying trends, measuring key metrics, and generating insights to optimize advertising strategies. Their work involves using data analysis tools, creating reports, and collaborating with marketing teams to improve campaign effectiveness and maximize ROI.

How does an Advertising Data Analyst typically collaborate with creative and account teams to improve campaign performance?

An Advertising Data Analyst works closely with both creative and account teams by providing actionable insights derived from campaign data. They regularly share performance metrics, identify trends, and highlight areas for optimization, enabling creatives to refine messaging and account managers to adjust strategy. This collaborative approach ensures campaigns are data-driven, effective, and tailored to client objectives. Strong communication skills are essential, as analysts must translate complex analytics into clear recommendations for non-technical team members.

Is 40 too old to become a data analyst?

Age is not a barrier to becoming an advertising data analyst. Success in this field depends on skills such as data analysis, proficiency with tools like Excel, SQL, or Tableau, and continuous learning. Many professionals transition into data analysis at various ages and find opportunities through relevant training and experience.

What does an advertising analyst do?

An advertising analyst examines data related to advertising campaigns to evaluate their effectiveness and optimize future strategies. They analyze metrics such as click-through rates, conversions, and return on investment using tools like Excel and analytics platforms, often working with marketing teams to improve campaign performance.

What field is the highest paid data analyst?

In the field of data analysis, specialized roles such as financial, healthcare, and technology sectors tend to offer the highest salaries. Data analysts with advanced skills in machine learning, programming, and data visualization tools like Python, R, or Tableau often earn higher compensation, especially in industries with complex data needs.

What are the key skills and qualifications needed to thrive as an Advertising Data Analyst, and why are they important?

To thrive as an Advertising Data Analyst, you need strong analytical skills, expertise in statistics, and experience with digital marketing metrics, usually supported by a degree in marketing, statistics, or a related field. Proficiency in data analysis tools such as Google Analytics, SQL, Excel, and visualization platforms like Tableau is typically required. Critical thinking, attention to detail, and effective communication help analysts translate complex data into actionable marketing insights. These skills are vital to drive data-informed advertising strategies and optimize campaign performance.
What job categories do people searching Advertising Data Analyst jobs in Rochester, NY look for? The top searched job categories for Advertising Data Analyst jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Advertising Data Analyst jobs? Cities near Rochester, NY with the most Advertising Data Analyst job openings:
Growth Hacker - Remote

Growth Hacker - Remote

EnthuZiastic

Rochester, NY โ€ข On-site

Full-time

Posted 4 days ago


Job description

About Us

Our mission is to bring people together and connect them into a community to nurture each other. We aim to share a conducive environment, a joyous space to grow and excel; a world brimming with selfless love and enough kindness. We strive to enrich each of our lives with kaleidoscopic memories we make here - vibrant, lively, of all hues and colors.

Job Description

โ€‹

This is a remote position.

User Acquisition:

  • Develop and execute strategies to acquire new users, customers, or leads through various channels, such as SEO, social media, content marketing, email marketing, and paid advertising.

Conversion Rate Optimization:

  • Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Product Development:

  • Collaborate with product teams to improve user experience, optimize product features, and iterate based on user feedback to drive growth.

Customer Retention:

  • Develop strategies to increase customer retention and reduce churn through engagement, loyalty programs, and targeted communication.

Data Analysis:

  • Collect and analyze data to gain insights into user behaviour, product usage, and marketing performance.

  • Use data-driven decisions to guide growth strategies and experiments.

Viral Marketing:

  • Create and implement strategies to encourage users to refer others to the product or service through viral marketing techniques.

Content Marketing:

  • Develop and distribute high-quality content that educates, informs, and engages the target audience, driving traffic and brand awareness.

Experimentation:

  • Plan and execute rapid, iterative experiments to test growth hypotheses and identify effective strategies.

  • Continuously refine and scale strategies based on experiment results.

Marketing Automation:

  • Implement marketing automation tools and workflows to streamline and personalize user communication and engagement.

Budget Management:

  • Manage and allocate budgets effectively across various growth channels, ensuring a positive return on investment.

Reporting and Analysis:

  • Provide regular reports on growth performance, including key metrics and insights to relevant stakeholders.
Requirements

Digital Marketing Expertise:

  • Proven experience in digital marketing, with a deep understanding of various marketing channels and tools.

Analytical Skills:

  • Strong analytical and data interpretation skills, including proficiency in data analysis tools and platforms.

Technical Proficiency:

  • Familiarity with marketing automation tools, A/B testing platforms, web analytics, and data visualization tools.

Creativity:

  • Ability to think creatively and develop unique strategies to achieve growth.

Communication Skills:

  • Effective communication skills for collaborating with cross-functional teams and presenting findings and strategies to stakeholders.

Entrepreneurial Mindset:

  • A proactive and entrepreneurial spirit with a willingness to take calculated risks and adapt to changes.

Adaptability:

  • Ability to stay updated with the latest trends in marketing and technology and adapt strategies accordingly.

Project Management:

  • Strong project management skills to handle multiple growth initiatives simultaneously.

Experience with Startups:

  • Experience working in a startup environment or high-growth company is often preferred.

Continuous Learning:

  • A commitment to ongoing learning and professional development in growth hacking.
Benefits
  • Opportunity to be a part of a dynamic growth focused tech startup.

  • Great learning opportunities to develop new skills and understanding of cutting edge software tools and processes.

  • Opportunity to work closely with serial tech entrepreneurs from Silicon Valley.

  • Fun-loving environment and caring team mates and inclusive culture of the company.