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Ad Trafficking Jobs (NOW HIRING)

Citigroup, Inc.

Senior Ad Trafficking Specialist

Irving, TX · On-site

$74K - $92K/yr

We are seeking a highly experienced and strategically-minded Senior Ad Trafficking Specialist with 5-8 years of extensive hands-on expertise in Google Campaign Manager 360 (CM360) to join our dynamic ...

DRUM Associates

Linear Ad Operations

Secaucus, NJ · On-site

Traffic sales and institutional inventory across various national and local linear platforms ... Systematic linear ad trafficking * Computer proficiency in Microsoft Excel, Word, PowerPoint

The Weather Channel

Digital Ad Trafficker

Atlanta, GA · On-site

Support sales team with launch and trafficking functions for advertisers online advertising campaigns. * Provide QA and troubleshooting support for ad campaigns. * Provide administrative support as ...

The Weather Channel

Digital Ad Trafficker

Atlanta, GA · On-site

Support sales team with launch and trafficking functions for advertisers online advertising campaigns. * Provide QA and troubleshooting support for ad campaigns. * Provide administrative support as ...

Adobe

Principal, Ad Tech Enablement

San Francisco, CA · On-site

$191.80 - $277.75/hr

Develop, productize, and operate AI-based capabilities for end‑to‑end ad trafficking (across DSPs, social platforms, and AdCloud), metadata/taxonomy generation, campaign QA, and media activation ...

Adobe

Principal, Ad Tech Enablement

San Jose, CA · On-site

This person owns, operates, and continuously evolve AI-powered and automated solutions across the ad tech ecosystem including ad trafficking, taxonomy creation, metadata tracking, media activation ...

Adobe

Principal, Ad Tech Enablement

This person owns, operates, and continuously evolve AI-powered and automated solutions across the ad tech ecosystem including ad trafficking, taxonomy creation, metadata tracking, media activation ...

Clorox

Media Operations Specialist

Oakland, CA · On-site

Ad trafficking platforms - expert hands-on: Google Campaign Manager 360 (CM360), Google Ad Manager (GAM), Display & Video 360 (DV360), Search Ads 360 (SA360). * Retailer ad servers and self-service ...

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How much do ad trafficking jobs pay per year?

As of Aug 26, 2026, the average yearly pay for ad trafficking in the United States is $75,000.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,500.00 and $77,500.00 per year, depending on experience, location, and employer.

What is ad trafficking?

An Ad Trafficking job involves managing the setup, delivery, and optimization of digital advertising campaigns. Ad traffickers work with ad servers, tagging systems, and tracking tools to ensure accurate campaign implementation and performance monitoring. They collaborate with advertisers, publishers, and internal teams to troubleshoot issues and maximize ad efficiency. Strong attention to detail and technical knowledge are essential for success in this role.

What does an ad trafficker do?

A typical day in Ad Trafficking involves setting up digital ad campaigns, monitoring their performance, troubleshooting technical issues, and making adjustments to optimize results. You will often collaborate closely with sales, account management, creative, and IT teams to ensure that campaigns launch on time and run smoothly. The role can be fast-paced, requiring quick turnaround times and strong multitasking skills. Regular communication with both internal stakeholders and clients is an essential part of keeping projects on track and meeting advertising goals.

What skills and qualifications are needed for ad trafficking?

To thrive in Ad Trafficking, you need strong attention to detail, organizational skills, and a foundational understanding of digital advertising principles, often supported by a degree in marketing or communications. Familiarity with ad serving platforms such as Google Ad Manager, programmatic tools, and analytics software is highly valuable. Excellent communication, problem-solving abilities, and the capacity to manage tight deadlines are standout soft skills. These qualities are crucial for accurately launching, monitoring, and optimizing ad campaigns while ensuring smooth collaboration between clients, creative teams, and media partners.

What is the role of an ad trafficker?

An ad trafficker is responsible for setting up, managing, and optimizing digital advertising campaigns across various platforms. They ensure ads are correctly targeted, track performance metrics, and troubleshoot technical issues using ad management tools like Google Ads or Facebook Business Manager.
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Ad Trafficking jobs near you
Infographic showing various Ad Trafficking job openings in the United States as of August 2026, with employment types broken down into 79% Full Time, 17% Part Time, and 4% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $75,000 per year, or $36.1 per hour.

Senior Ad Trafficking Specialist

Irving, TX • On-site

Citigroup, Inc.
Banking and Credit Intermediation • 5 - 10K employees

8.4

Company rating: 8.4 out of 10

Based on 179 frontline employees who took The Breakroom Quiz

38th of 172 rated banks

People enjoy working here

Good employer

Recommended by students

Learn more about Citigroup, Inc.external

$74K - $92K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 21 days ago

Job description

We are seeking a highly experienced and strategically-minded Senior Ad Trafficking Specialist with 5-8 years of extensive hands-on expertise in Google Campaign Manager 360 (CM360) to join our dynamic team. This role will be pivotal in overseeing and optimizing the end-to-end setup, implementation, and quality assurance of complex digital advertising campaigns, ensuring flawless execution, superior data integrity, and strategic alignment. The ideal candidate will possess a mastery of ad serving technologies, exceptional leadership in problem-solving, and a proactive approach to driving operational excellence within a fast-paced environment.
Responsibilities:
  • Strategic Campaign Management: Strategically plan and oversee the comprehensive setup and configuration of highly complex digital ad campaigns, advertisers, and placements within CM360. Develop, enforce, and continuously optimize best practices for naming conventions and client specifications. Drive proactive management of campaign assets, ensuring optimal alignment, scheduling, and strategic execution across multiple concurrent campaigns and diverse media plans.
  • Advanced Creative Asset Management: Expertly manage and provide guidance on the upload, testing, and assignment of diverse creative assets (display banners, video, rich media, native) in CM360. Establish and refine advanced QA protocols for creative functionality, compliance with intricate technical specifications, and flawless landing page redirection across a multitude of browsers, devices, and platforms. Mentor junior team members on complex creative deployment scenarios and innovative creative technologies.
  • Tracking & Tagging Mastery: Serve as the subject matter expert for generating, implementing, and rigorously auditing ad tags (display, video, click trackers) for a broad spectrum of media partners and publishers. Design and implement advanced floodlight tag strategies for comprehensive conversion tracking, ensuring absolute data accuracy and optimal firing across complex client ecosystems. Lead the identification, diagnosis, and resolution of highly intricate tracking discrepancies, implementing long-term solutions and preventative measures to safeguard data integrity and reporting accuracy.
  • Reporting, Analytics & Optimization Leadership: Drive advanced campaign performance analysis, leveraging CM360 to generate sophisticated standard and custom reports. Translate complex data into strategic insights and actionable recommendations for media, analytics, and client teams, proactively shaping ongoing campaign optimization strategies and performance improvements. Oversee comprehensive campaign delivery and pacing, forecasting potential issues, and implementing preventative measures for under/over-delivery concerns across a portfolio of campaigns.
  • Quality Assurance (QA) & Process Improvement: Develop, implement, and continuously enhance best-in-class pre-launch QA processes for all campaign setups, tags, and creatives. Establish benchmarks and lead initiatives to minimize errors, ensure seamless execution, and mitigate risks associated with ad serving. Lead comprehensive post-launch validation and ongoing monitoring procedures, identifying areas for process optimization.
  • Cross-Functional Communication & Collaboration: Act as a primary strategic liaison, fostering highly effective communication and cross-functional collaboration with senior internal teams (media planners, buyers, creative, analytics, development) and critical external partners (publishers, vendors, ad tech providers). Expertly translate complex technical requirements and specifications into clear, concise, and actionable communications for diverse stakeholders, driving alignment and efficiency for critical projects.
  • Advanced Technical Troubleshooting: Lead advanced technical troubleshooting efforts, independently diagnosing and resolving highly complex issues related to ad serving platforms, creative rendering, intricate tracking discrepancies, and sophisticated data reporting challenges. Strategically engage and manage vendor support teams (e.g., Google, Innovid) for expedited resolution of escalated issues, often serving as the primary technical point of contact and driving long-term solutions.
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:
  • 5-8 years of progressive, direct experience in digital ad trafficking and ad operations, with a deep specialization and proven mastery of Google Campaign Manager 360 (CM360).
  • Demonstrated expertise in architecting, managing, and resolving highly complex issues across all ad types and advanced tracking methodologies.
  • Profound understanding and practical application of the entire ad serving ecosystem, including DSPs, SSPs, ad exchanges, and performance metrics, with an eye towards strategic impact and innovation.
  • Advanced proficiency in Excel and data visualization tools (e.g., Tableau, Looker) for in-depth analysis, forecasting, and executive-level reporting.
  • Unwavering attention to detail, exceptional organizational, and superior project management skills.
  • Superior analytical, critical thinking, and advanced problem-solving capabilities, with a track record of implementing effective solutions.
  • Exceptional written and verbal communication skills, capable of influencing, negotiating, and presenting complex information to diverse internal and external stakeholders.
  • Proven ability to strategically prioritize and expertly manage multiple high-stakes projects concurrently in a dynamic, high-volume environment, often with competing deadlines.

Preferred Qualifications:
  • Extensive experience with multiple ad servers (e.g., Innovid, Flashtalking) and a comprehensive understanding of various demand-side platforms (e.g., Google Ads, DV360, The Trade Desk) and supply-side platforms.
  • Advanced proficiency with web debugging tools (e.g., Chrome Developer Tools, Charles Proxy) for intricate troubleshooting and validation.
  • Working knowledge of HTML, CSS, JavaScript, or other relevant web technologies for technical implementation and debugging.
  • Experience with various Tag Management Systems (e.g., Ensighten, Google Tag Manager, Tealium).
  • Bachelor's degree in Marketing, Advertising, Computer Science, or a related analytical field. Master's degree is a plus.
  • Experience with data analytics platforms (e.g., SQL, Python for data analysis) for advanced reporting and insights.
  • Proven ability to train, mentor, and potentially lead junior ad operations specialists or cross-functional teams.
  • Familiarity with global privacy regulations (e.g., GDPR, CCPA, CCPA, LGPD) and their impact on ad trafficking and data collection.

Education:
  • Bachelors/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Job Family Group:
Marketing
Job Family:
Advertising, Branding and Media
Time Type:
Full time
Primary Location:
Irving Texas United States
Primary Location Full Time Salary Range:
$87,360.00 - $131,040.00
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Most Relevant Skills
Please see the requirements listed above.
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
Anticipated Posting Close Date:
Aug 12, 2026
Automated Processing and AI
We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.
Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.
Illinois residents - AI Notice and Right
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi's EEO Policy Statement and the Know Your Rights poster.
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About Citigroup Inc

Sourced by ZipRecruiter

We live in an increasingly complex world. Companies these days are either born global or are going global at record speed. Business and geopolitics are forging an entirely new dynamic and consumers now expect financial services to be a seamless part of their digital lives. Citi is a bank that’s uniquely positioned for this moment. Through our vast global network and our on-the-ground expertise, we can connect the dots, anticipate change and empathize the needs of our clients and customers in ways that other banks simply cannot. Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We have set expectations for how we must act to bring our mission to life. These expectations are at the heart of our Leadership Principles – we take ownership, we deliver with pride and we succeed together.

Industry

Banking and credit intermediation

Company size

5,001 - 10,000 Employees

Headquarters location

New York City, NY, US

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