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Chapel Hill- Carrboro City Schools

Job Description

Job Title: Web Services and Digital Strategy Coordinator Salary Schedule: CHCCS Administrator   Reports To: Chief Communications Office Salary Grade: Coordinator Work Location: Lincoln Center FLSA Status: Exempt Work Schedule: 12 Months   Position Summary

The Web Services and Digital Strategy Coordinator leads the strategy, governance, operation, security coordination, accessibility and continuous improvement of the district's public-facing digital ecosystem, including the district website, school websites, web-based communication platforms and related third-party services.

The position serves as the district's digital product owner and subject-matter expert, translating organizational priorities into accessible, secure, reliable, and user-centered digital services. The coordinator advises executive leadership, directs cross-functional digital initiatives, establishes districtwide standards and uses data to improve public access, engagement, transparency, enrollment, recruitment and operational effectiveness.

This role requires advanced technical knowledge, strategic communications expertise, project and vendor management experience, strong judgment and the ability to lead work across departments and schools.We

Essential Duties

I. Digital Strategy and Governance

• Develop and implement a multi-year digital communications and web-services strategy aligned with the district strategic plan, audience analytics, Board priorities, community engagement goals, enrollment objectives and workforce recruitment needs.
• Establish and enforce districtwide governance standards for content ownership, publishing authority, quality assurance, branding, accessibility, records retention, privacy and content lifecycle management.
• Serve as the district's principal advisor on website governance, digital experience, emerging technologies, accessibility requirements and public-facing digital services.
• Develop annual goals, service standards, implementation roadmaps and performance measures for the district's digital platforms.

II. Enterprise Web Platforms and Product Ownership

• Own the district's content management system and public web environment, including the district site and all school-based sites.
• Lead planning, design, configuration, testing, deployment and continuous improvement of district web properties, ensuring intuitive information architecture and consistent user experience.
• Manage Content Management System (CMS) architecture, templates, user roles, permissions, workflows, integrations and administrative settings.
•  Lead major website redesigns as needed, platform migrations, search improvements, mobile optimization and implementation of new digital services.
• Maintain a documented roadmap and prioritized backlog for enhancements, accessibility remediation, technical debt and user-requested improvements.

III. Accessibility, Legal Compliance and Digital Risk

•  Lead districtwide compliance with WCAG 2.1 AA, or the current legally required standard, across websites, documents, forms, video and other digital content.
•  Develop accessibility testing protocols, remediation plans, staff training, audit schedules and executive reporting on compliance risk and progress.
• Coordinate with Communications, Technology, other departments and schools to ensure public-facing digital services comply with applicable ADA, Section 504, FERPA, COPPA, copyright, privacy, public records and records-retention requirements.
•  Maintain procedures for responding to accessibility concerns, legal notices, takedown requests, privacy incidents and other web-related risks.

IV. Security, Reliability and Systems Integration

• Partner with Technology and CMS to protect public-facing systems through access controls, security reviews, vulnerability remediation, patching, backup validation, monitoring and incident-response procedures.
• Ensure website availability, performance, data integrity, disaster recovery readiness and continuity of critical public information during outages or emergencies.
• Coordinate integrations with enterprise systems such as calendars, Board management, transportation, payment, employment, enrollment, translation and emergency-notification platforms.
• Troubleshoot complex platform and integration issues, coordinate escalation and ensure timely resolution with internal teams and vendors.

V. Content Strategy, Communications and Crisis Response

• Develop and enforce content standards, editorial calendars, style guidance, approval workflows and publishing expectations for district and school websites.
• Collaborate with Communications, Human Resources, Student Enrollment, Academics, Operations and schools on digital campaigns supporting strategic initiatives, recruitment, enrollment, family engagement and community transparency.
• Serve as lead web administrator during emergencies, weather events, school closures and other time-sensitive situations requiring rapid, accurate and coordinated public communication.
• Coordinate multilingual content strategy and translation workflows to improve equitable access for families and community members.
• Continuously review navigation, search and high-priority content to ensure information is accurate, current and easy to locate.

 VI. Analytics, Research and Continuous Improvement

• Develop dashboards and recurring reports on traffic, search behavior, accessibility, engagement, service utilization, campaign performance and user experience.
• Use quantitative and qualitative data -including user feedback, testing, surveys and analytics- to recommend improvements and measure outcomes.
• Conduct benchmarking and environmental scans to identify best practices, regulatory changes, technology trends and opportunities for innovation.
• Present findings and recommendations to executive leadership and other stakeholders in clear, actionable formats.

VIII. Training, Support and Functional Leadership

• Provide functional leadership to district and school-based web editors by establishing standards, assigning responsibilities, monitoring compliance and conducting quality reviews.
• Develop and deliver role-based training, job aids, written procedures, video tutorials, office hours and ongoing professional learning.
• Serve as the escalation point for complex website, accessibility, publishing and digital-content issues across the district.
• Build a community of practice among web editors to promote consistency, shared learning, accountability and continuous improvement.

IX. Innovation and Emerging Technology

• Evaluate and responsibly implement emerging technologies, including artificial intelligence, automation, advanced search, personalization, and translation tools, where they improve service, accessibility or efficiency.
•  Coordinate privacy, security, procurement, accessibility and records-management reviews before introducing new digital tools.
• Develop standards and safeguards for appropriate use of AI-assisted content creation and other emerging technologies in public communications.

X. Project and Organizational Leadership

• Represent the Communications division on committees and workgroups involving technology, data privacy, accessibility, customer service, emergency communications and digital transformation.
• Perform other duties as assigned by the Chief Communications Officer or Superintendent

Education/Experience Requirements

•  Minimum of Associates or Bachelor's degree, or certification in web development and administration, digital media design, graphic design, or a communications related field. 
• 3+ years of professional experience preferred in managing, developing and maintaining large-scale websites, preferably for an educational institution or public-sector organization.
• Preferred experience in a PreK-12 school district environment
• Advanced proficiency administering a major enterprise content management system, preferably Finalsite or a comparable K-12 platform.
• Strong working knowledge of HTML, CSS, JavaScript, responsive design, information architecture, usability, search optimization and web performance.
• Demonstrated experience with web accessibility standards (WCAG 2.1 AA).
• Preferred Certified Professional in Accessibility Core Competencies (CPACC), Web Accessibility Specialist (WAS), or comparable accessibility credential.
• Ability to translate complex technical, legal, and operational requirements into clear standards, recommendations and training for nontechnical audiences.
• Excellent written, verbal, editorial, presentation and customer-service skills.
• Strong organizational, project management and time-management skills.
• Ability to exercise sound judgment and maintain accuracy during emergencies, high-visibility events, and time-sensitive communications.
• Experience with graphic design tools (e.g., Adobe Creative Suite).
• Experience with developing and implementing content strategies that align with organizational goals and best practices for presentation of information on the web.
•  Ability to manage several projects/requests simultaneously, as part of a supportive, collaborative and collegial workplace.
• Support the Communications unit in team-related projects and activities
• Other duties as assigned 

Physical Requirements

• Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards
• Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards

Disclosure

This document provides descriptive information about the above Chapel Hill-Carrboro City School position. Work actually performed by incumbents in this position may vary.  Although this document may be used for recruiting, staffing, or career planning, the information contained herein should only be used as a guideline or recommendation for the content of and qualifications for this position. An individual's ability to meet the qualifications and capabilities described in this document is not a guarantee of employment or promotion.  Chapel Hill-Carrboro City School reserves the right to make changes to this document as deemed necessary without providing advance written notice.

Approved By: _____________________                                         Date Created/Revised: 8/25/26