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The Director of Global Product Marketing

This role bridges the gap between Caseware’s product offerings and its commercial teams, ensuring customer-focused positioning for the audit and accounting industry. Reporting to the Chief Marketing Officer, you will develop compelling messaging that resonates with professionals in the audit and accounting fields.

Location: The position is available to all applicants eligible to work in Canada and residing in Toronto, Ontario. Hybrid role, working from the office 3 days a week at our Downtown Toronto office.

What you will be doing:

• Product Marketing Expertise: Leverage product marketing expertise to understand the needs of the audit and accounting industry and craft messaging and positioning strategies that communicate the value of Caseware’s solutions.
• Client-Centric Focus: Develop messaging that addresses industry pain points, highlights key product features and benefits, and engage directly with clients through customer engagement initiatives to strengthen relationships and gather market insights.
• Strategic Collaboration: Partner closely with cross-functional teams—Sales, Product, and Marketing—to align product messaging with customer needs and ensure cohesive go-to-market strategies.
• Product Positioning, Messaging, and Asset Creation: Lead content development and market positioning initiatives across Caseware's product portfolio and serve as a subject matter expert in presentations, marketing materials, and promotional activities.
• Presentation Skills: Represent Caseware confidently at conferences, webinars, customer meetings, and industry events, communicating product value propositions and industry insights clearly and effectively.

What you will bring:

• Audit & Assurance Background: 3–5 years of experience in Audit & Assurance, with a strong understanding of audit standards, methodologies, and processes, at least at the Senior Audit Associate or Audit Manager level.
• Product Marketing Experience: A minimum of 5 years of experience in product marketing or a related marketing role in a B2B SaaS organization. Candidates with backgrounds in product management, demand generation, growth marketing, or similar functions focused on audit, accounting, or ERP software are encouraged to apply.
• Technical Communication: Proven ability to translate technical product details into clear, customer-focused messaging.
• Collaboration: Demonstrated experience working cross-functionally with Product, Sales, and Marketing teams.
• Communication: Strong written and verbal communication skills, with the ability to engage diverse audiences.
• Team Development: Experience building, mentoring, and developing Product Marketing talent, ideally within a global organization.
• AI Proficiency: Comfortable and confident evaluating, utilizing, and building AI-enabled solutions to support Product Marketing programs.

Salary Range

The annual base salary for this position is between $175,000 CAD and $185,000 CAD per year. The role is also eligible for discretionary bonus and/or commission, as well as other benefits.

Benefits

• Innovation in technology for accounting and financial reporting.
• A collaborative culture that values ideas and knowledge sharing.
• Work-life balance with flexible work options, remote opportunities, and generous time-off policies.
• Competitive compensation, health insurance, and retirement plans.
• Impactful work that directly affects clients’ financial processes.
• Recognition and rewards through performance bonuses and career growth opportunities.
• Global projects and opportunities to collaborate with a diverse, worldwide team.

EEO Statement

One of Caseware's core values is Many Voices, One Team. We welcome and encourage candidates of all backgrounds to apply. We provide accommodations and support throughout the hiring process.