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Masco Corporation

Audience & Media Strategist

Livonia, MI · On-site

$121K - $190K/yr

The Sr. Audience & Media Manager leads Masco's enterprise approach to first party data (1PD)-driven audience strategy and media efficiency. This role involves managing media partnerships so business ...

Masco Corporation

Executive Admin

Livonia, MI · On-site

$31.70 - $55/hr

Masco Corporation invites you to join our team as an Executive Admin at our corporate headquarters in Livonia, MI. As a key member of our executive administrative team, you'll be at the forefront of ...

Masco Corporation

Sr. Internal Auditor

Livonia, MI · On-site

$76K - $120K/yr

We are looking for a Sr. Internal Auditor to join the Masco Corporation Internal Audit Team. If you are interested in leading a team in the performance of risk-based financial, operational, and ...

Masco Corporation

Director, Global Sourcing

Novi, MI · On-site

Partner with Masco Corp Global Supply Chain and sister Masco Business Units to develop and deploy Sourcing best practices for maximum return. Digital Enablement & Continuous Improvement * Leverage ER ...

Masco Corporation

Assembler, 1st Shift

Santa Ana, CA · On-site

$16.50 - $19.75/hr

OTHER INFORMATION Masco is an Affirmative Action and Equal Opportunity Employer Masco is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security ...

Masco Corporation

Field Merchandiser

San Juan, PR · On-site

$13.45 - $21.12/hr

Provide Sales service specific to Masco Coatings products and DIY paint projects. * Working Safely is part of our culture and is a condition of employment. Essential Functions * Ensure product ...

Masco Corporation

Coordinator Payroll

Vista, CA · On-site

$20 - $31/hr

You'll submit bi-weekly timecard hours, internal payment requests, and deduction adjustments to corporate payroll (Masco). * Are you a problem-solving communicator? You will serve as the go-to ...

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Masco Jobs Information

What is it like to work at Masco?

Masco is a company that values innovation, collaboration, and customer satisfaction, fostering a culture that encourages employees to think creatively and work together to achieve common goals.

As a leading manufacturer of home improvement and building products, Masco offers a diverse range of career opportunities across various functions, including research and development, manufacturing, and sales. The company operates in a fast-paced environment with a focus on delivering high-quality products and services to customers.

Working at Masco may appeal to candidates who are passionate about the home improvement industry and are looking for a dynamic work environment that offers opportunities for professional growth and development, as well as a chance to contribute to a company that is shaping the future of home building and renovation.

Do workers at Masco get paid breaks?

Yes. Most people get paid breaks.
70% of people say they get paid breaks.
Based on data from 10 people who took the Breakroom Quiz between December 2024 and January 2026.

Does Masco pay people when they’re sick?

Sometimes. Only some people get paid when they’re sick.
38% of people say they wouldn’t get paid if they were sick but scheduled to work.
Based on data from 13 people who took the Breakroom Quiz between December 2024 and January 2026.

Do workers at Masco worry about hours?

Most people don’t worry about getting enough hours.
70% of people report they don’t worry about getting enough hours.
Based on data from 10 people who took the Breakroom Quiz between December 2024 and March 2026.

How easy is it to get time off at Masco?

Most people find it easy to get time off.
77% of people report it’s easy to get time off.
Based on data from 13 people who took the Breakroom Quiz between December 2024 and March 2026.

Do Masco managers change schedules at the last minute?

Most managers don’t change people’s schedules at the last minute.
82% of people say their manager doesn’t change their shift schedule at the last minute.
Based on data from 11 people who took the Breakroom Quiz between December 2024 and March 2026.

Do jobs at Masco spill into time workers aren’t paid for?

Rarely. The job doesn't usually spill into unpaid time.
0% of people report that their job takes up time that they don’t get paid for.
Based on data from 11 people who took the Breakroom Quiz between December 2024 and March 2026.

How easy is it to take sick days at Masco?

Most people find it easy to take sick days.
79% of people report that it’s easy to take time off if they are sick.
Based on data from 14 people who took the Breakroom Quiz between December 2024 and March 2026.

Do people at Masco feel treated with respect by their managers?

Most people feel treated with respect by their managers.
67% of people say they’re treated with respect by their managers.
Based on data from 12 people who took the Breakroom Quiz between December 2024 and March 2026.

Do people at Masco get to take their breaks without interruption?

Most people get breaks without interruption.
83% of people report that they get to take their breaks without interruption.
Based on data from 12 people who took the Breakroom Quiz between December 2024 and March 2026.

Is it stressful to work at Masco?

Some people feel stressed out here.
62% of people say they often feel stressed out at work.
Based on data from 13 people who took the Breakroom Quiz between December 2024 and March 2026.

Do people at Masco enjoy their jobs?

Most people enjoy their job.
80% of people report they enjoy their job.
Based on data from 10 people who took the Breakroom Quiz between December 2024 and March 2026.

Do people at Masco recommend working with their team?

Only some people recommend working with their team.
50% of people report that they wouldn’t recommend working with their immediate team to a friend.
Based on data from 14 people who took the Breakroom Quiz between December 2024 and March 2026.

Do people get enough training when they start at Masco?

Some people didn’t get enough training when they started.
43% of people report they didn’t get enough training when they started working here.
Based on data from 14 people who took the Breakroom Quiz between December 2024 and March 2026.

Do people get support to advance at Masco?

Only some people are given support to advance their career here.
In the last year, 50% of people report not being given support to advance their career here.
Based on data from 12 people who took the Breakroom Quiz between December 2024 and March 2026.

Do people think Masco’s headquarters understands what’s happening where they work?

Most people think headquarters understands what’s happening where they work.
50% of people think that this employer’s headquarters or owners have a good understanding of what’s really happening where they work.
Based on data from 12 people who took the Breakroom Quiz between December 2024 and March 2026.

Do workers feel well informed about how Masco is doing?

Only some people feel well informed about how the company is doing.
38% of people feel that they aren’t kept well informed about how the company is doing as a whole.
Based on data from 13 people who took the Breakroom Quiz between December 2024 and March 2026.
What are the most popular titles at Masco?
What are the most popular cities for Masco jobs?
What are the most popular states for Masco jobs?
What are the most popular job types at Masco?
What are the most popular categories at Masco?
Infographic showing various job openings at Masco in the United States as of June 2026, with employment types broken down into 99% Full Time, and 1% Part Time. Highlights an 99% Physical, and 1% Remote job distribution.
Audience & Media Strategist

Audience & Media Strategist

Masco Corporation

Livonia, MI • On-site

$121K - $190K/yr

Full-time

Posted 24 days ago

Masco rating

7.1

Company rating: 7.1 out of 10

Based on 14 frontline employees who took The Breakroom Quiz

Job description

The Sr. Audience & Media Manager leads Masco's enterprise approach to first party data (1PD)-driven audience strategy and media efficiency. This role involves managing media partnerships so business units can learn from combined data. It also enables more efficient audience activation across paid media and privacy safe partner ecosystems.
Sitting within the Digital Center of Excellence, this role is responsible for bringing together 1PD across business units, mining it for insights and high value audience segments, and enabling scaled activation through media platforms, lookalike modeling, and cleanroom partnerships. The role also leads enterprise media partnerships, leveraging Masco's scale to unlock value, innovation, and measurement improvements-supporting the brands that own media budgets or execution.
What This Role Exists to Do
  • Aggregate Masco's fragmented 1PD into a more powerful enterprise audience asset
  • Turn data into actionable audience insights and segments that brands can deploy
  • Improve media efficiency and return on investment through smarter audience led activation
  • Lead enterprise media and platform partnerships to unlock scale benefits
  • Enable privacy safe collaboration with platforms and retailers via clean rooms

Core Responsibilities
1. Enterprise 1PD Aggregation & Audience Intelligence
  • Lead the enterprise strategy for bringing together Masco 1PD across BUs, in partnership with IT, Legal, Privacy, and brand teams.
  • Define shared audience and identity frameworks (taxonomy, segmentation logic, signal prioritization) that enable cross BU learning while preserving brand autonomy.
  • Mine aggregated 1PD to surface enterprise level insights, behavioral patterns, and high value segments that individual brands cannot identify independently.

2. Audience Segmentation & Media Ready Activation
  • Translate enterprise insights into deployable audience segments built specifically for:
    • Paid media activation
    • Lookalike (LAL) and modeled audiences
    • Retail and platform-based targeting
  • Establish mentorship on how enterprise-determined audiences should be activated, refreshed, and measured across media platforms-without accomplishing campaigns.
  • Ensure audience strategy directly advises prospecting efficiency, mid-funnel performance, and conversion outcomes.

3. Media Effectiveness & Measurement
  • Establish enterprise standards for media efficiency, attribution, and full-funnel value measurement (e.g., MMM or equivalent experience inputs and outputs).
  • Ensure audience led strategies are tightly connected to media performance evaluation, not just reach or cost metrics.
  • Identify opportunities to improve media efficiency and effectiveness across national media, retail media networks, and performance channels using Masco level audience insights.

4. Media, Platform & Clean Room Partnerships
  • Lead Masco's enterprise media partnerships with key platforms, retail media networks, and strategic partners to unlock scale-based value.
  • Define how Masco audiences are matched, activated, and measured in cleanroom and privacy safe environments.
  • Secure credits, learning agendas, beta access, and innovation opportunities that benefit multiple BUs.
  • Partner with agencies and holding companies to explore measurement consistency and efficiency opportunities, without directing BU spend or strategy.

5. Governance, Enablement & Collaboration
  • Define "what good looks like" for audience strategy and media efficiency through playbooks, standards, and enablement.
  • Act as a strategic partner to BUs, ensuring the Digital CoE accelerates results rather than adding friction.
  • Collaborate closely with Digital Strategy, Digital Intelligence, Media, MarTech, and Analytics leaders to ensure audience work is embedded in the broader digital roadmap.

What Success Looks Like
  • Masco has a clear, enterprise view of its audiences, informed by aggregated 1PD
  • BUs can easily activate high quality, enterprise informed segments in media
  • Media performance improves through better targeting, stronger LALs, and clearer ROI
  • Media and clean-room partnerships consistently deliver measurable enterprise value

Experience & Capabilities
Required
  • 7+ years in audience strategy, media, performance marketing, or data driven marketing
  • Deep experience with 1PD strategy, audience segmentation, and media activation
  • Strong understanding of media effectiveness, attribution, and ROI frameworks
  • Experience leading enterprise media or platform partnerships
  • Proven ability to influence in multi-brand, matrixed organizations

Preferred
  • Experience with retail media networks and clean-room environments
  • Familiarity with AI driven audience modeling and automation
  • Strong executive communication skills

Company: Masco
Full time
Hiring Range: $121,300.00 - $190,630.00 USD
Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills.
Masco Corporation (the "Company") is an equal opportunity employer and we strive to employ the most qualified individuals for every position. The Company makes employment decisions only based on merit. It is the Company's policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all people involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.
Masco Corporation is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.
E-Verify Participation Poster: English & Spanish
E-verify Right to Work Poster: English, Spanish

What Masco employees say

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About Masco

Sourced by ZipRecruiter

Our founder, Alex Manoogian, arrived in the United States in 1920 with $50 in his pocket and a relentless drive to make a better life for himself and his family. Decades later, that drive continues to permeate every aspect of our business. We believe in better living possibilities—for our homes, our environment and our community. Across our businesses and geographies, we seek out these possibilities to grow ourselves, enhance our consumers’ lives, create long-term value for our shareholders and improve the world around us. As a family of companies, we share a strong ethical culture and continuous improvement mindset driven by people and backed by an operating system designed to leverage our scale.

Industry

Building materials and garden equipment dealers

Company size

10,000+ Employees

Headquarters location

Livonia, MI, US

Year founded

1929

Social media

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