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Tiger Tracks was founded by former Google marketing leaders with decades of experience managing top-tier digital ad accounts. We deliver exceptional results for our clients, partnering with private equity firms, venture-backed startups, and publicly traded companies.

In a constantly evolving industry, we focus on the fundamentals of successful account management, combining long-term strategic advising with daily hands-on performance optimization. Our commitment to customer service and salesmanship drives us to exceed expectations.

As a Senior Paid Media Manager, Hotels & Hospitality (Contract) at Tiger Tracks, you are the hands-on operator driving direct-booking performance across our hotel portfolio. You own the full paid ecosystem for our hotel clients: Google, Meta, CTV, and the metasearch stack (Google Hotel Ads, TripAdvisor, Trivago, Kayak, and HotelsCombined).

You will set the channel mix, manage property-level bidding and feeds, instrument measurement end to end, and produce the reporting cadence that gives stakeholders a clear read on ROAS, commission efficiency, and incrementality. This is a senior, hands-on contract engagement, not an oversight role. You are the practitioner in the platforms, in the feeds, and in the dashboards.

Within 90 days, success looks like: clean feeds and tracking across every hotel property; a launched test roadmap spanning metasearch and paid media; and a monthly reporting cadence that gives stakeholders a clear read on ROAS, commission efficiency, and incrementality.

The bar is high: we are looking for a specialist who has lived inside the hotel and hospitality paid ecosystem and knows what good looks like across metasearch, connectivity partners, and direct-booking economics.

Responsibilities

• Manage Google Hotel Ads end to end: property-level bidding, commission models (CPC, CPA, Commission per Stay), feed health, and connectivity-partner integration (Koddi, Sojern, Derbysoft, or similar).
• Run TripAdvisor Plus and Sponsored Placements, tune bid strategies, and optimize property-level performance.
• Manage Trivago CPC campaigns, monitor rate competitiveness, and keep profiles and imagery optimized.
• Operate Kayak managed campaigns, apply bid modifiers, and tune device and market-level performance.
• Set up and manage HotelsCombined (Wego) campaigns with market-level bidding and rate parity monitoring.
• Plan and execute Google Ads across Search (brand and non-brand), Performance Max for Travel Goals, Demand Gen, Display, and YouTube. Maintain Google Hotel Center feed accuracy, resolve disapprovals, and improve price-accuracy scores.
• Run full-funnel Meta campaigns: prospecting, retargeting, Advantage+, and Dynamic Ads for Travel driven by property catalogs. Plan and buy CTV and programmatic video (e.g., The Trade Desk, DV360, Netflix Ads, YouTube CTV) with travel-intent targeting and geo-conquesting.
• Instrument measurement via GA4, GTM, Enhanced Conversions, and offline / booking-engine conversion imports.
• Own monthly planning, pacing, and forecasting across all paid channels.
• Build and maintain Looker Studio (or equivalent) dashboards covering channel performance, metasearch commission, and booking-funnel metrics.
• Run a structured test-and-learn roadmap covering bid strategies, audiences, creative, and landing pages, with clear hypotheses and readouts.
• Deliver weekly pacing snapshots, monthly performance readouts, and quarterly strategic reviews. Brief creative (static, video, CTV cut-downs) and partner with revenue and e-commerce stakeholders to protect rate parity and direct-channel economics.

Qualifications

• 3+ years of hands-on paid media experience with a meaningful share of time spent on hotels, resorts, or hospitality brands.
• Agency experience strongly preferred. Metasearch Expertise: Direct, hands-on platform experience across Google Hotel Ads and at least three of TripAdvisor, Trivago, Kayak, and HotelsCombined (Wego). You have personally managed bids, feeds, and commission models, not supervised someone who did.
• Working knowledge of connectivity partners such as Koddi, Sojern, or Derbysoft. Paid Media Depth: Proven results running Google Search, Performance Max for Travel Goals, and Meta Dynamic Ads for Travel. Experience planning and buying CTV or programmatic video on platforms such as The Trade Desk, DV360, Netflix Ads, or YouTube CTV.
• Measurement Rigor: Strong instrumentation skills across GA4, GTM, Enhanced Conversions, and offline / booking-engine conversion imports. Comfort building and maintaining Looker Studio dashboards.
• Analytical Rigor: Strong Excel or Google Sheets skills for data analysis and budget management.
• Ability to translate complex performance data into clear narratives and actionable recommendations.
• Communication: Excellent written and verbal communication skills with a client-focused mindset. You can write a clean, professional summary of what changed across a property portfolio and why.
• Attention to Detail: Organized, process-driven, and exacting. Hotel booking measurement lives or dies on feed accuracy and offline conversion imports, and you treat that work accordingly.
• Ownership: Proactive, resourceful, and accountable. You flag issues early and operate independently across multiple properties without daily oversight.
• Composure: Comfortable working in a fast-paced, metrics-driven environment with multiple properties in flight at once.
• Track Record: Demonstrated success driving measurable lift in direct bookings, ROAS, or commission efficiency across hotel or hospitality portfolios.

Engagement Terms

Contract engagement, fully remote.

Hourly or monthly retainer based on scope and number of properties supported Initial engagement scoped through the first 90 days with extension based on performance and portfolio needs Compensation commensurate with experience and benchmarked against senior paid media specialist rates Fully remote, always

How to Stand Out

This is a specialist role and we receive a lot of generalist paid media applications. If you want to move to the top of the review pile, send us a short work sample alongside your application. Any one of the following will do:

A one to two page anonymized case study from a hotel or hospitality paid media account you personally managed. Include the property type, starting performance baseline, what you changed across metasearch and paid media, and the results. A five to seven minute Loom walking us through a hotel account you have run. Share your screen, show real campaign structure (anonymized if needed), and narrate how you built it and what you would do differently today. A short written response (250 to 400 words) to this prompt: "A new hotel client just signed with us. They have eight properties across three markets and have never run metasearch. Walk us through your first 30 days."

Submissions are optional but candidates who include one will be prioritized in our review.

Tiger Tracks is committed to building a diverse and inclusive team. We are an Equal Opportunity Employer.