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Brand Communications Manager

Summary/Objective

Our brand and content team is central to sharing isolved's story. We surface opportunities to tell that story through customers, employees, partners and research, and showcase it across all earned, owned and paid media channels. The Brand Communications Manager plays a critical role in not only sharing information about isolved but also promoting the great work our customers, employees and partners are doing – via our social media channels.

The Brand Communications Manager will run a highly sophisticated and impactful social media program to grow our social presence and brand awareness, to double our social following, to drive website traffic and conversions, to skillfully promote in-person and virtual events, to identify key audiences and growth strategies, to measure social KPIs and to manage the end-to-end management of our employee advocacy program.

Core Job Duties

• Collaborate with various teams to promote isolved and customer, partner and employee news and happenings
• Manage the employee advocacy program
• Work with external vendors like our employee advocacy partner
• Contribute to marketing strategy by leveraging social media to identify and acquire customers
• Monitor and respond to social media mentions and advise leadership of any mentions that require escalation
• Maintain and publish a social media calendar and strategy document
• Develop new approaches to using social for brand and booking growth
• Track and provide analysis of social media KPIs and other helpful market data
• Work with creative for visual and video assets
• Leverage new social features to improve reach and engagement (like LinkedIn Live)
• Support the online customer community for social challenges
• Create social media plans for events, campaigns, content, etc.
• Run follower and content conversion ads
• Find unique ways to outpace our competition with engaging campaigns, captions, contests and content plans
• Provide KPIs and analysis of social media performance and new opportunities
• Use a consistent brand voice and style

Job Complexity

A seasoned, experienced professional with a full understanding of area of specialization. Emerging understanding of broader organizational context and goals. Resolves a wide range of issues in creative ways. This job is the fully qualified, career-oriented, journey- level position.

Interaction

• Works on problems of diverse scope where analysis of data requires evaluation of identifiable factors.
• Demonstrates good judgment in selecting methods and techniques for obtaining solutions.
• Networks with senior internal and external personnel in
• own area of expertise.

Supervision

Normally receives little instruction on day-to-day work, general instructions on new assignments.

Experience

Typically requires a minimum of 5 years of related experience with a Bachelor's degree; or 3 years and a Master's degree; or a PhD without experience; or

equivalent work experience.

Minimum Qualifications

• Can-do, positive attitude is an absolute must
• At least 3-5 years proven experience in social media management
• Understanding of the B2B SaaS space (but experience in B2B is highly preferred)
• Ability to work in a fast-paced environment
• Knack for collaborating with multiple stakeholders
• Willing to accept and adapt to feedback
• Good communication and collaboration skills
• Creativity and passion for finding new ways to repurpose content
• Capable of writing clever and concise captions
• Excellent writing and grammar skills
• Comfortable with being on-camera and sourcing social content from a variety of sources
• Able to support in-person events
• Experience with marketing metrics and Google Analytics

Physical Demands

Prolonged periods of sitting at a desk and working on a computer. Must be able to lift up to 15 pounds.

Travel Required

Yes, up to 15% domestic travel may be required.

Work Authorization

Employee must be legally authorized to work in the United States.

FLSA Classification

Exempt

Location

Hybrid - In office

About isolved

isolved is an employee experience leader, providing intuitive, people-first HCM (Human Capital Management) technology. Our solutions are delivered directly or through our partner network to more than five million employees and 145,000 employers - who use them every day to boost performance, increase productivity, and accelerate results while reducing risk. Our HCM platform, isolved People Cloud, seamlessly connects and manages the employee journey across talent management, HR & payroll, workforce management and engagement management functions. No matter the industry, we help high-growth organizations employ, enable and empower their workforce by transforming employee experience for a better today and a better tomorrow. For more information, visit www.isolvedhcm.com.

isolved is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. isolved is a progressive and open-minded meritocracy. If you are smart and good at what you do, come as you are. Visit www.isolvedhcm.com/careers for more information regarding our incredible culture and focus on our employee experience. Visit www.isolvedeebenefits.com for a comprehensive list of our employee total rewards offerings.