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Job Summary
The Director of Product Marketing at Insulet Corporation will be responsible for driving the global adoption and lifecycle management of the Omnipod 5 system. This strategic leader will define and implement the marketing vision while overseeing cross-functional go-to-market execution to ensure commercial success across various markets. Key responsibilities include developing the Omnipod 5 marketing plan, engaging with Key Opinion Leaders (KOLs) to enhance product positioning, and leading international launch efforts by aligning stakeholders on timelines and success metrics. The role involves managing a high-performing team of product marketers, addressing operational dependencies, and driving alignment on messaging across global markets.
The Director, Product Marketing -This role is accountable for the successful global adoption and lifecycle management of the Omnipod 5 system. The leader will define and drive the strategic vision, lead cross-functional global go-to-market execution, and ensure commercial success across markets. This individual will manage and develop three direct reports and play a key role in shaping the future of the franchise. This is a full-time exempt position reporting to the VP, Omnipod 5 Wide Product Marketing.
Responsibilities:
Strategic Leadership

• Support the development of the Omnipod 5 Marketing plan in support of the 3-year operating plan.
• Develop and maintain the Target Product Profile (TPP) to articulate product vision, value proposition and alignment on claims, differentiation, and pricing strategy.

Omnipod 5 Product Marketing

• Engage with Key Opinion Leaders (KOLs) to inform product positioning and drive adoption.
• Lead commercial functions through international launch execution, aligning stakeholders on timelines, deliverables, and success metrics.

• Understand and address operational dependencies that impact launch success.
• Lead team who manages the software releases, REM process and any current customer global communications.

• Lead International PMM Team on strategic planning and execution of launch in new and existing countries.
• Drive alignment on messaging and positioning across global markets.

• Own and drive the global GTM strategy, ensuring cross-functional alignment across Regional Marketing, Market Access, Training, Customer Care, and Sales Ops.
• Lead competitive intelligence positioning and market response and activation plans along with our regional Marketing teams.

• Identify clinical evidence gaps and support the IEP process in establishing the right data roadmap to support robust marketing claims, indications and market access.
• Own the GTM plan for new clinical data and publications, ensuring timely dissemination and integration into regional marketing and sales enablement.
• Partner with Sales Training to embed product positioning, messaging, and competitive differentiation into training programs.
• Lead the HCP learning pathway to build knowledge, trust and belief in the product.
• Global end of life and portfolio planning.

Team Leadership

• Lead and develop high-performing team of Product Marketers and cross-functional contributors.

Experience

• 10+ years of experience in Product Marketing, HCP marketing, or commercial strategy within healthcare, life sciences, medtech, diagnostics, or biopharma.
• Proven success leading Product Marketing that drives adoption and revenue growth.
• Experience partnering with Regional Marketing, Medical Affairs, Market Access, Product development teams in a regulated environment.
• Bachelor's degree required; MBA or advanced degree preferred.

Preferred

• Experience in high-growth or category-creating environments.
• Background in launching new products, technologies, or therapeutic categories.
• Experience in global launch excellence

Insulet Corporation (NASDAQ: PODD) is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod® Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the disposable and waterproof Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet's latest innovation, the Omnipod® 5 Automated Insulin Delivery System, is a tubeless automated insulin delivery system, integrated with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero finger sticks, and is fully controlled by a compatible personal smartphone. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas.
Studies have demonstrated the clinical and lifestyle advantages of insulin pump therapy over multiple daily insulin injections (MDI). However, many people still choose MDI therapy largely due to the complexity, cost, and inconvenience of conventional pump technology. The Omnipod is a discreet and easy-to-use system that eliminates many of the issues associated with conventional pumps. By breaking down the barriers to insulin pump therapy, Insulet hopes to provide both a superior treatment option and life-long health benefits for people with insulin-requiring diabetes.
Insulet was founded in 2000 with the mission to improve the lives of people with diabetes and enable customers to enjoy simplicity, freedom, and healthier lives through innovative technology. The Company's world headquarters and state-of-the-art automated manufacturing facility are located in Acton, Massachusetts with global offices in the U.K., France, Germany, Netherlands, Canada, Mexico, Australia, and the United Arab Emirates. Omnipod products are available in 24 countries around the world.
Insulet recently concluded its seventh consecutive year of 20% or more revenue growth, and more than doubled its intellectual property portfolio over the last year. Insulet is proud to be recognized as a 2022 Top Workplace USA; awarded Top Workplaces Cultural Excellence Award for remote work; recognized as a Great Place to Work® in four international locations in 2023; and ranked as one of America's most responsible companies by Newsweek. For more information, visit: insulet.com and omnipod.com.
Working at Insulet Corporation | Top Workplaces
This position is eligible for hybrid working arrangements and requires on-site work from an Insulet office. #LI-Hybrid
Additional Information:
Compensation & Benefits:For U.S.-based positions only, the annual base salary range for this role is $187,100.00 - $280,625.00This position may also be eligible for incentive compensation.We offer a comprehensive benefits package, including:• Medical, dental, and vision insurance• 401(k) with company match• Paid time off (PTO)• And additional employee wellness programsApplication Details:This job posting will remain open until the position is filled.To apply, please visit the Insulet Careers site and submit your application online.Actual pay depends on skills, experience, and education.
Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet's flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.
We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!
At Insulet Corporation all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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